Social Media Best Practices

    • Understanding Generational Social Media Preferences

      By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7 in 10 Gen Xers will likely purchase ...

      {grow}in Social- 27 readers -
    • How to ruin your content by overthinking things

      By Mark Schaefer It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. My blog posts were too self-absorbed because I thought I had to be smart all the time.

      {grow}in Content How To's- 17 readers -
    • Drones, Bots and AI oh my. SXSW highlights

      By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse.

      {grow}- 18 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 23 readers -
  • The greatest content marketing case study in history

    … customers shed tears of joy. Hello. It celebrated customers. Too often, corporate content is me-centric. I can imagine what these customers were thinking as they gazed into the night sky: “Somebody noticed me.” The basic art was user-generated content. B2B content at that. It applied a creative story-telling approach to highlight a potentially…

    {grow}in Content- 18 readers -
  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 37 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 16 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 13 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 16 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    … For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. But let’s…

    TopRank®in Social- 24 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 23 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    …, or at least HR professionals who think like marketers. The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Here are some ways a marketing mindset can lead to HR transformation. 1. Talent competition Today there is intense competition for the very best talent. When a high-potential employee checks…

    {grow}in Social- 17 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 25 readers -
  • Four marketing mega trends nobody’s talking about

    …. First the bad news: All this public social data and engagement is going behind a privacy wall. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. If they decide to share that data with us, marketing will be revolutionized. This is an enormous shift in how and where…

    {grow}in Social Content Twitter- 28 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … a college class, but who knew a thing or two about marketing his business. If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather The post Social media marketing lessons from my grandfather, the plumber appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 19 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 28 readers -
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