Social Media Best Practices

    • What is your strategy in an era of brand resistance?

      By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

      {grow}- 12 readers -
    • Finding your place on the web, when it seems so crowded out here

      By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

      {grow}in Social- 12 readers -
    • Five stellar community engagement platforms that rock, and one to avoid!

      By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record and share short voice messages, A ...

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  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … and leadership roles. The decision to be in both was my own. As an individual contributor, I observed and learned from some of the very best (and the worst). As a leader, I worked hard to keep my team and our business at the forefront of everything we did. I learned to lead with love and compassion. The many mistakes I made taught me to be humble…

    {grow}- 18 readers -
  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

    {grow}- 11 readers -
  • The three biggest social media problems are NOT social media problems

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. The truth is that the ability to achieve real business results…

    Pam Marketing Nutin Social Content- 22 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 27 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

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  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 18 readers -
  • How to build a truly actionable social media audience

    … of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. But most of all, it takes patience to build a truly actionable audience, not merely a bunch of social media followers. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital…

    {grow}in Social How To's- 24 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 33 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    …, sensing, reasoning artificial intelligence. AI is coming fast due to three trends: Explosion of available data Massive increase in computational power, including quantum computing Research breakthroughs in machine deep learning Experts believe that sometime between 2045 and 2100 we will have emotional, sentient, super-intelligent robots…

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  • How to ruin your content by overthinking things

    … of acting on your ideas and thoughts can become a breakthrough for you. Other people may think it … be the one who writes it. 2. Be unsure of yourself I would over-think things because I wanted to NAIL IT! I wanted to be right and I wanted to be epic. Let’s be honest. How often can you be epic? Sounds exhausting to me. Some of my best blog posts have been…

    {grow}in Content How To's- 26 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 35 readers -
  • The greatest content marketing case study in history

    … By Mark Schaefer I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration. First I have to explain that this case…

    {grow}in Content- 25 readers -
  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 55 readers -
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