Social Media Best Practices

  • The greatest content marketing case study in history

    …. The company then selected the best photos and invited the winners to their headquarters in New York for a celebration. But the scientists were about to be treated to much more than a dinner and a plaque. As the cameras were rolling, the GE team took the scientists to Times Square and told them to look up. There, in a magnificent electronic display…

    {grow}in Content- 16 readers -
  • Content shock re-visited, the content marketing myths and realities

    … By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent…

    {grow}in Social Content- 34 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 16 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 11 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 14 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    … For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. But let’s…

    TopRank®in Social- 24 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 19 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    … out a company, where to they go? Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? Probably marketing or PR? Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most…

    {grow}in Social- 16 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 16 readers -
  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 23 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 18 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 22 readers -
  • Why it’s a very good sign that people don’t read your content

    … them so much, that they want to share their content to support them. This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. And that’s what was happening between Chris and his audience. It almost didn’t matter what he wrote, his passionate fans were…

    {grow}in Social Content- 9 readers -
  • A reasonable guide to reddit for marketers

    … post karma, comment karma is vital to new users, as in many subreddits you are prohibited from posting until you’ve accumulated positive comment karma. This practice helps ban trolls from posting. As a marketer, you will want to achieve high values of both numbers. These numbers prove your worth to the community, and will protect you from…

    {grow}in Social- 9 readers -
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