Social Media Best Practices

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    … For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. But let’s…

    TopRank®in Social- 21 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 16 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    … out a company, where to they go? Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? Probably marketing or PR? Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most…

    {grow}in Social- 13 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 9 readers -
  • Four marketing mega trends nobody’s talking about

    … By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s…

    {grow}in Social Content Twitter- 14 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 17 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …. But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results? Personally, I am facing this problem all the time now when I consult with companies. If they’re late to the content marketing game, they may feel paralyzed because…

    {grow}in Social Content- 18 readers -
  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 8 readers -
  • A reasonable guide to reddit for marketers

    You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. A link to your product or page on reddit can bring tens of thousands of visits, if done correctly.

    {grow}- 8 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 9 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 22 readers -
  • The 3 factors behind Snapchat consumer behavior

    …. And they have shifted, to the tune of 150 million daily active users on Snapchat — larger than Twitter. Think about that: As of today, right now, more people will use Snapchat than the social network we so often cite in marketing right behind Facebook. But do we proceed calmly as one does when one is prepared? Nope! Some of us launch into our best Chicken…

    {grow}- 11 readers -
  • Deleting Your Social Media Business Page? Read This First.

    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? What exactly is the proper protocol ...

    {grow}- 13 readers -
  • Should your content generate leads or relationships?

    … of authority through my content. This relationship approach has generated 100 percent of my business revenue for eight years. The implications for your content strategy Hubspot recently published an exhaustive analysis of how content quality and publishing rate affects their page views, leads and subscribers. It’s a complex article with more than…

    {grow}in Content- 15 readers -
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