Social Media Best Practices

    • 5 Reasons Your Social Media Marketing Program is Failing

      Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.

      Pam Marketing Nutin Social Content- 17 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … everything right with an epic content marketing program … and then abruptly ended years of value they had built in storytelling and passionate fans. What’s going on here? The best content marketing case study … is over And then there was the biggest blow of all. One of the most celebrated content marketing case studies in history starred Fiskars…

    {grow}- 21 readers -
  • The 30 possible ways you can create customer value

    … of our brand, it is part of our ongoing war for attention. And to win that war, you better provide extraordinary value. Can you define precisely HOW you add value? The question may be more complicated than it seems. Here’s some research findings to help you sort it out. 30 ways to create customer value There was a very fine article in Harvard…

    {grow}- 28 readers -
  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 17 readers -
  • How to build a truly actionable social media audience

    … for years to build an emotional connection and trust with an audience that is now actionable. My friend really had no audience like that. She was at the beginning. For most people, it takes years of work before you can hope to monetize an audience. And it takes more than just building Twitter followers. If I went out today and asked my Twitter…

    {grow}in Social How To's- 23 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 30 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 29 readers -
  • How to ruin your content by overthinking things

    … of acting on your ideas and thoughts can become a breakthrough for you. Other people may think it … be the one who writes it. 2. Be unsure of yourself I would over-think things because I wanted to NAIL IT! I wanted to be right and I wanted to be epic. Let’s be honest. How often can you be epic? Sounds exhausting to me. Some of my best blog posts have been…

    {grow}in Content How To's- 26 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 31 readers -
  • The greatest content marketing case study in history

    …. The company then selected the best photos and invited the winners to their headquarters in New York for a celebration. But the scientists were about to be treated to much more than a dinner and a plaque. As the cameras were rolling, the GE team took the scientists to Times Square and told them to look up. There, in a magnificent electronic display…

    {grow}in Content- 22 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 51 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 19 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 14 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 19 readers -
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