Social Media Best Practices

    • The 30 possible ways you can create customer value

      By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression of our brand, it is part of our ...

      {grow}- 22 readers -
    • Does corporate storytelling work? Some mega-brands say no.

      By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched a magazine-style site called Coca-Cola Journey.

      {grow}- 18 readers -
  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 17 readers -
  • How to build a truly actionable social media audience

    … of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. But most of all, it takes patience to build a truly actionable audience, not merely a bunch of social media followers. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital…

    {grow}in Social How To's- 22 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 29 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 25 readers -
  • How to ruin your content by overthinking things

    … of acting on your ideas and thoughts can become a breakthrough for you. Other people may think it … be the one who writes it. 2. Be unsure of yourself I would over-think things because I wanted to NAIL IT! I wanted to be right and I wanted to be epic. Let’s be honest. How often can you be epic? Sounds exhausting to me. Some of my best blog posts have been…

    {grow}in Content How To's- 25 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 29 readers -
  • The greatest content marketing case study in history

    … as tall as a building were their photos! The reaction was amazing. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. They literally gasped with astonishment and delight. This was a lovely story of the common becoming uncommon, the trenches becoming the mountain, the mundane becoming…

    {grow}in Content- 20 readers -
  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 47 readers -
  • Finding the right “authenticity level” for your brand

    … test and trying an assortment of medications, diets and health programs in an effort to control her symptoms. Through ChonicBabe, she reveals the travails of her daily life to teach other young women how to live with confidence, have a successful career, and nurture lifelong relationships. Her personal brand has now become her full-time business…

    {grow}- 17 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 14 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 17 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    … content, discounts and special promotions, or customer service. So how can your brand be more likeable on social media and stand out from the competition? Below we offer a few tips and examples that can help. #1 – Be real. If you want to grow meaningful connections—as well as your number of page likes and follows—the importance of authenticity…

    TopRank®in Social- 26 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 25 readers -
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