Social Media Best Practices

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 20 readers -
  • How I make money: My 18 sources of online revenue

    … the last few years as the university has introduced more online options. 6. Coaching Providing personal branding advice to executives is my fastest-growing revenue stream. This growth has been generated by the success of my book KNOWN. People have certainly bought in to the value of developing a personal brand and I am really enjoying my new work…

    {grow}in Affiliate How To's- 12 readers -
  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • What’s the Twouble with Twitter Marketing?

    … By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few…

    {grow}in Social- 14 readers -
  • Why the content marketing future is NOT in video content

    … never listened to one audio book. I simply can’t pay attention to audio content even though I know audio books are booming and incredibly popular. I am not an audio learner. Hitting the wall Video, audio, and visual content have been absolutely exploding, while many social media gurus are calling for the death of the blog. The reason these content…

    {grow}- 18 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 17 readers -
  • Five stellar community engagement platforms that rock, and one to avoid!

    … by gamers, Discord’s neat feature is the ability to create voice channels. Gamers appreciate the ability to talk to each other with their hands free to hold controllers. Discord has also told Product Hunt that they will soon be introducing video chat. Facebook Groups An oldie but a goodie, Facebook Groups are perfect channels for community engagement…

    {grow}- 16 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • Finding your place on the web, when it seems so crowded out here

    … be an extremely effective way of standing out, even if there is a lot of content. In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week. 7. Content frequency Dumas My friend John Lee Dumas was able to stand out in the very…

    {grow}in Social- 15 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … By Anitha Aswath {grow} Community Member Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news…

    {grow}- 18 readers -
  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

    {grow}- 11 readers -
  • The three biggest social media problems are NOT social media problems

    … By Mark Schaefer I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. I would say about 90 percent…

    {grow}in Social- 24 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated…

    Pam Marketing Nutin Social Content- 22 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 30 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 35 readers -
  • Social media never forgets. How YouTube killed the circus

    … and returned to my school work, friends, and baseball practice. Everybody did. What could you do? Write a letter? But 10 years ago, a social media movement started that would not let us forget. A surreptitious video showing heavy-handed tactics against the elephants went viral and fueled an online campaign that dampened enthusiasm for the circus…

    {grow}in Social How To's- 18 readers -
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