Social Media Best Practices

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
    • HR and social media: 7 Ways HR needs to act like marketing

      By Mark Schaefer I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers.

      {grow}in Social- 10 readers -
    • Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 5 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 17 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 17 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 7 readers -
  • A reasonable guide to reddit for marketers

    … post karma, comment karma is vital to new users, as in many subreddits you are prohibited from posting until you’ve accumulated positive comment karma. This practice helps ban trolls from posting. As a marketer, you will want to achieve high values of both numbers. These numbers prove your worth to the community, and will protect you from…

    {grow}in Social- 7 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 7 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 19 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 8 readers -
  • Deleting Your Social Media Business Page? Read This First.

    … Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really…

    {grow}in Social- 12 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 13 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … to ourselves? Admission #3: Social media is exhausting and I’m pooped Admittedly, I’m a perfectionist. This can be good for business, but also very, very bad. Online, there is a colossal amount of pressure to be perfectly perfect. This ties into #1 and #2, but having to be “on” 24/7 is quite draining. Being away from responding on Twitter…

    {grow}in Social- 10 readers -
  • Why “rich content” is central to your social media strategy

    … like National Geographic would agree!) A good starting point Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps…

    {grow}in Social Content Blogging- 13 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 7 readers -
  • A complete strategy for effective scheduled tweets

    … tweets in and “queue next” or “queue last” — which is cool, but it’s not the best part. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike other social media scheduling tools, ViralPost® doesn’t consider…

    {grow}in Twitter- 7 readers -
  • Are you ready for the mega-shift from social media to private media?

    …? And by the way … Where IS Google in this whole development? As of yet, they don’t seem to have a relevant entry. This is a fascinating new development and there are many, many future conversations we will have together on this topic. Let’s get the ball rolling with this new podcast episode. In the latest edition of The Marketing Companion, Tom Webster…

    {grow}in Social- 17 readers -
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