Social Media Best Practices

    • How to build a truly actionable social media audience

      By Mark Schaefer If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars. My friend followed the advice from the class with engineering-like precision and nothing happened. Several webinars. Few attendees. No sales.

      {grow}in Social How To's- 20 readers -
    • Social media never forgets. How YouTube killed the circus

      By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American institution.

      {grow}in Social How To's- 13 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 29 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 21 readers -
  • How to ruin your content by overthinking things

    … of acting on your ideas and thoughts can become a breakthrough for you. Other people may think it … be the one who writes it. 2. Be unsure of yourself I would over-think things because I wanted to NAIL IT! I wanted to be right and I wanted to be epic. Let’s be honest. How often can you be epic? Sounds exhausting to me. Some of my best blog posts have been…

    {grow}in Content How To's- 22 readers -
  • What to do if the president tweets you

    … in corporate public relations. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world…

    {grow}- 25 readers -
  • The greatest content marketing case study in history

    … By Mark Schaefer I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration. First I have to explain that this case study…

    {grow}in Content- 20 readers -
  • Content shock re-visited, the content marketing myths and realities

    … can observe in this little case study. In any human, natural, or economic system, when there’s too much supply and fixed demand, something has to give. In this case, the supply is content, the demand is consumption. When it gets to the point where it costs too much to compete, you’ve got to find something else to do. Certainly this is no longer…

    {grow}in Social Content- 41 readers -
  • Finding the right “authenticity level” for your brand

    …, no smiling face. The blog posts were written in a clinical style that made me wonder if a human was involved at all. The headlines left me cold. “Marketing automation mistakes.” “New research is here.” “A social media development.” Who would want to read that? The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would…

    {grow}- 16 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 13 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 16 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    … content, discounts and special promotions, or customer service. So how can your brand be more likeable on social media and stand out from the competition? Below we offer a few tips and examples that can help. #1 – Be real. If you want to grow meaningful connections—as well as your number of page likes and follows—the importance of authenticity…

    TopRank®in Social- 24 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 24 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    …, or at least HR professionals who think like marketers. The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Here are some ways a marketing mindset can lead to HR transformation. 1. Talent competition Today there is intense competition for the very best talent. When a high-potential employee checks…

    {grow}in Social- 18 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 27 readers -
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