Social Media Best Practices

    • Social Proof and the Business Case for Buying Fake Followers

      By Mark Schaefer The New York Times just published an extraordinary and detailed report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

      {grow}- 8 readers -
    • Why you should worry about Europe’s new hate speech laws

      By Mars Dorian, {grow} Contributing Columnist If you’re creating content and/or social media updates in Europe, or you’re creating content that you want Europeans to consume, you should be aware of recent changes in definitions of free speech, especially in Germany. Europe’s biggest country and economic powerhouse has tightened its claws on freedom of expression.

      {grow}- 11 readers -
    • Does every brand need to take a political stand?

      By Mark Schaefer On a recent interview, I was asked if we are moving to a day when every brand and company will be forced to take a stand on politics and issues of the day. My tongue-in-cheek answer was “No, sometimes you just want a hamburger or a carwash without a debate!” I don’t think everything in our lives will be politicized. That would simply be exhausting.

      {grow}- 10 readers -
  • Face the facts: 5 social media truths that are hard to admit

    … director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration…

    {grow}- 17 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …, advertising, and even movies are regulated but Facebook, the biggest media channel in the history of the world, is whistling in the dark, manipulating our newsfeeds to create levels of social media addiction to increase their profits. Social media is the new world order. It determines our digital and real world opinions and behaviors in incalculable…

    {grow}- 26 readers -
  • How I make money: My 18 sources of online revenue

    … of original insights on social media, content, and digital marketing strategy, so this has been a great niche for me. It takes a lot of preparation but I enjoy the intellectual challenge. For example, I did a half-day workshop for Carlsberg Brewing in Russia that pushed me to the limit. It equired an intensd amount of preparation and research…

    {grow}in Affiliate How To's- 12 readers -
  • How to find homegrown content marketing evangelists

    … created by a company’s customers, suppliers, community members, and other stakeholders. Examples might be: A community member or civic leader blogging about how you are a good corporate neighbor to mark a company anniversary or milestone. A supplier blogging about a new cooperative practice that will result in new benefits for end customers…

    {grow}in Content How To's- 10 readers -
  • What’s the Twouble with Twitter Marketing?

    … months diving deeply into Twitter so I can revise my book The Tao of Twitter. Does Twitter have any role in a brand marketing strategy today? Let’s take a look at the situation in a new way. The state of Twitter marketing Jay points to research depicting a bleak Twitter reality. He writes: Twitter remains a conversation platform for media…

    {grow}in Social- 15 readers -
  • Why the content marketing future is NOT in video content

    … never listened to one audio book. I simply can’t pay attention to audio content even though I know audio books are booming and incredibly popular. I am not an audio learner. Hitting the wall Video, audio, and visual content have been absolutely exploding, while many social media gurus are calling for the death of the blog. The reason these content…

    {grow}- 23 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 18 readers -
  • Five stellar community engagement platforms that rock, and one to avoid!

    …-savvy is a truth-sharing app called Sarahah. The website maintains that it is a service for getting “honest feedback from coworkers and friends,” but in reality, it’s not too different from hosting your own personal digital slam book. Developed in Saudi Arabia, a country that must have no issues with online bullies, the Sarahah app lacks much…

    {grow}- 16 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 16 readers -
  • Finding your place on the web, when it seems so crowded out here

    … in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through…

    {grow}in Social- 16 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … and leadership roles. The decision to be in both was my own. As an individual contributor, I observed and learned from some of the very best (and the worst). As a leader, I worked hard to keep my team and our business at the forefront of everything we did. I learned to lead with love and compassion. The many mistakes I made taught me to be humble…

    {grow}- 18 readers -
  • 3 Lessons I learned from my creative burnout

    … that help clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post 3 Lessons I learned from my creative burnout appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 11 readers -
  • The three biggest social media problems are NOT social media problems

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated…

    Pam Marketing Nutin Social Content- 22 readers -
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