Social Media Blog Posts

  • Dark Social – The Marketer’s Guide

    … of the conversation when it comes to planning social media marketing strategy. What is it? Dark social – for those who aren’t up to speed – is social sharing that creates inbound website traffic from sources that web analytics tools like Google Analytics are not able to track. According to Simply Measured, inbound traffic typically comes from one…

    Portent, Inc- 11 readers -
  • Checklist for Outsourcing Your Social Media Efforts

    … they are most active online. Not only will you improve your effectiveness on social, you can and should use these insights to strengthen your other digital channels. For example, content that leans into copy or themes that prove effective on social media can be repurposed as blog posts or evergreen content. 7. Decide which parts of your social media…

    Portent, Incin Social- 19 readers -
  • Mixed Emotions – Facebook grapples with the art of surfacing sentiment

    …, that fit our lives and bend to our moods, good and bad. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people, wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. …

    Portent, Inc- 12 readers -
  • How to Make Facebook Friends and Influence People (with Ads)

    … last year, there’s no shortage of marketers tossing ads into the ether. At any given time, you might be targeted by agencies managing campaigns for clients, social media specialists trying to boost their company’s reach, or even Redditors looking to help other people “Feel the Bern”. Anyone can throw together a Facebook ad campaign. If you have…

    Portent, Incin Social How To's- 10 readers -
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  • How to MakeMost of 'Dark Social'How to MakeMost of 'Dark Social'
    Those interactions on social media that are not on Facebook or Twitter? They are becoming more and more important for any marketing effort. Here's how to make the most of Dark Social.