Social Media Blog Posts

  • Memoirs On the Move From Programmatic to Paid Social

    In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the opposing sides of an ongoing argument that revolves around ...

    Portent, Inc- 23 readers -
  • Should I Be Running Ads on Twitter?

    … To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon ship. Rightfully, many users…

    Portent, Incin Social- 15 readers -
  • Influencers: Don’t Chase ’em. Make ’em (Engage Video)

    … At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk is great too. You should listen…

    Ian Lurie/ Portent, Inc- 19 readers -
  • Dark Social – The Marketer’s Guide

    … of the conversation when it comes to planning social media marketing strategy. What is it? Dark social – for those who aren’t up to speed – is social sharing that creates inbound website traffic from sources that web analytics tools like Google Analytics are not able to track. According to Simply Measured, inbound traffic typically comes from one…

    Portent, Inc- 13 readers -
  • Checklist for Outsourcing Your Social Media Efforts

    … they are most active online. Not only will you improve your effectiveness on social, you can and should use these insights to strengthen your other digital channels. For example, content that leans into copy or themes that prove effective on social media can be repurposed as blog posts or evergreen content. 7. Decide which parts of your social media…

    Portent, Incin Social- 22 readers -
  • Mixed Emotions – Facebook grapples with the art of surfacing sentiment

    …, that fit our lives and bend to our moods, good and bad. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people, wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. …

    Portent, Inc- 15 readers -
  • How to Make Facebook Friends and Influence People (with Ads)

    … last year, there’s no shortage of marketers tossing ads into the ether. At any given time, you might be targeted by agencies managing campaigns for clients, social media specialists trying to boost their company’s reach, or even Redditors looking to help other people “Feel the Bern”. Anyone can throw together a Facebook ad campaign. If you have…

    Portent, Incin Social How To's- 12 readers -
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