Social Media Blog Posts

  • Should I Be Running Ads on Twitter?

    … are wondering how long Twitter has left. For marketers, a different question rears its head. Should I still advertise on Twitter? The answer is a resounding “no” for many of us. And that makes sense. Even if we set platform longevity aside, Twitter ads have proven to be more expensive than their counterparts on Facebook, Instagram, or even Pinterest…

    Portent, Incin Social- 15 readers -
  • Influencers: Don’t Chase ’em. Make ’em (Engage Video)

    … At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk is great too. You should listen…

    Ian Lurie/ Portent, Inc- 17 readers -
  • Dark Social – The Marketer’s Guide

    … If you’re active in field of social media marketing, the term “dark social” has probably floated around your office in recent months. Perhaps you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign that saw enormous returns from dark social outreach. More likely, your CMO pulled you aside…

    Portent, Inc- 13 readers -
  • Checklist for Outsourcing Your Social Media Efforts

    … they are most active online. Not only will you improve your effectiveness on social, you can and should use these insights to strengthen your other digital channels. For example, content that leans into copy or themes that prove effective on social media can be repurposed as blog posts or evergreen content. 7. Decide which parts of your social media…

    Portent, Incin Social- 22 readers -
  • Mixed Emotions – Facebook grapples with the art of surfacing sentiment

    …, that fit our lives and bend to our moods, good and bad. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people, wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. …

    Portent, Inc- 15 readers -
  • How to Make Facebook Friends and Influence People (with Ads)

    … last year, there’s no shortage of marketers tossing ads into the ether. At any given time, you might be targeted by agencies managing campaigns for clients, social media specialists trying to boost their company’s reach, or even Redditors looking to help other people “Feel the Bern”. Anyone can throw together a Facebook ad campaign. If you have…

    Portent, Incin Social How To's- 12 readers -
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