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… Mike is an expert in search marketing, search technology, social media, publishing, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes…
… will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is a conversation happening in their honor already. The question is do they want to be a proactive…
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth. There is no opt-out button associated with social media.