Social Media Campaigns

  • Creating a Successful Social Media Contest for Your Brand

    … Measuring the success of a social media campaign is no longer dependent on the number of followers you acquire, but the number of people that engage with your brand along the way. Social Media contests, promotions, sweepstakes, and giveaways are becoming an increasingly popular way to get the name of your brand in front of potential customers…

    Kate Endres/ ROI Factor Blogin Social Content- 8 readers -
  • How To Set Goals For A Killer B2B Social Media Campaign

    … Marketing doesn’t happen without goal-setting. B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Marketers must clarify what they’re aiming to achieve…

    Jeffbullas's Blogin Social How To's- 7 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    …, keywords, and searches. Curation – 2.5 hours reading feeds, filtering, and sharing content. Community – 2.5 hours of audience outreach and acquisition. Campaigns – 2.5 hours to develop contests and manage promotional applications. Strategy – 2.5 hours of tactical planning and ideation. Analytics – 2.5 hours of reviewing social media reporting…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • How to Advertise Your Business on LinkedIn

    …, LinkedIn is a perfect advertising fit, and getting better. Forbes reports that 70% of users give the site a 4 or 5 rating (out of 5). This is significant when you consider only 9% of users thought the same way last year. Guest author: Lauraine McDonald. Former circus performer and adventure junkie. Now social media, marketing and communications veteran…

    Jeffbullas's Blogin Social Paid Search How To's- 19 readers -
  • Why Did Your Last Social Media Marketing Campaign Fail?

    … they are for in the first place – our target audience. I want to share with you some common reasons social media marketing campaigns fail and provide tips and tools you can use to increase your chance of success. Problem 1: We don’t identify a target audience Whether you are promoting products and services or planning a nationwide protest…

    Jeffbullas's Blogin Social- 18 readers -
  • Creating Engaging Social Media Campaigns for Brand Loyalty

    … looking to leverage the popularity of different social platforms to reach the ever-growing users of those online communities, social media campaigns can be incredibly effective. Building brand recognition or fostering brand loyalty—both of which can contribute to significant business growth—are often generated through social media. Many brands…

    Kate Endres/ ROI Factor Blogin Social- 16 readers -
  • Your Customers Are On Social Media—And They’re Not Alone

    … are on social media, but they’re not alone. Among the millions on social media are critics, tastemakers, and your next great hires. But what motivates them to engage with a brand? How exactly can social marketing campaigns help you reach them? And how do you keep them engaged once they’re hired? We have the answers to those questions, and we want to share…

    Hootsuitein Social- 12 readers -
  • 3 Digital Experts Share the Secrets of Social Campaigning

    … How do you launch a social marketing campaign? What kind of campaign should you run? And what will it achieve for your business? Find the answers to these questions and more in our recent webinar, How We Do It: Insider Tips for Running Great Social Contests. Hosted by the Director of Hootsuite Campaigns and two of Hootsuite’s biggest social…

    Hootsuite- 16 readers -
  • How to Unleash The Potential of Social Marketing Campaigns

    … It’s a fact that social media marketing campaigns are 60% more effective than traditional advertising. That’s why organizations that want to make the most of what social has to offer are launching them in droves. But when should you launch your first campaign? What kind of campaign should it be? And what will its results mean for your business…

    Hootsuitein How To's- 15 readers -
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