Social Media Campaigns

  • Creating a Successful Social Media Contest for Your Brand

    Measuring the success of a social media campaign is no longer dependent on the number of followers you acquire, but the number of people that engage with your brand along the way. Social Media contests, promotions, sweepstakes, and giveaways are becoming an increasingly popular way to get the name of your brand in front of potential customers in a new and exciting way.

    Kate Endres/ ROI Factor Blog- 18 readers -
  • How To Set Goals For A Killer B2B Social Media Campaign

    … Marketing doesn’t happen without goal-setting. B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Marketers must clarify what they’re aiming to achieve…

    Jeffbullas's Blogin Social How To's- 16 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … here is far more realistic than the notion that organizations can get value from the social channel by investing “15 minutes a day”. Mark Smiciklas, Intersection Consulting Hours of Effort Each Week for an Effective Social Media Plan Blogging – 7.5 hours to produce content that you can share via social media. Contingency – 5 hours to problem…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • How to Advertise Your Business on LinkedIn

    … hours a week on the site in 2014, a figure that’s up about 10% from the previous year. Advertising on LinkedIn is also more expensive than other social network. There is a minimum cost per click (CPC) spend of $2 and a daily minimum spend per campaign of $10. For comparison purposes, Facebook and Google Ad Words both have minimum CPC costs as low…

    Jeffbullas's Blogin Social Paid Search How To's- 32 readers -
  • Why Did Your Last Social Media Marketing Campaign Fail?

    … Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts - but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we approach our social media marketing campaigns. We are forgetting who…

    Jeffbullas's Blogin Social- 23 readers -
  • Creating Engaging Social Media Campaigns for Brand Loyalty

    … looking to leverage the popularity of different social platforms to reach the ever-growing users of those online communities, social media campaigns can be incredibly effective. Building brand recognition or fostering brand loyalty—both of which can contribute to significant business growth—are often generated through social media. Many brands…

    Kate Endres/ ROI Factor Blogin Social- 36 readers -
  • Your Customers Are On Social Media—And They’re Not Alone

    … are on social media, but they’re not alone. Among the millions on social media are critics, tastemakers, and your next great hires. But what motivates them to engage with a brand? How exactly can social marketing campaigns help you reach them? And how do you keep them engaged once they’re hired? We have the answers to those questions, and we want to share…

    Hootsuitein Social- 14 readers -
  • 3 Digital Experts Share the Secrets of Social Campaigning

    … How do you launch a social marketing campaign? What kind of campaign should you run? And what will it achieve for your business? Find the answers to these questions and more in our recent webinar, How We Do It: Insider Tips for Running Great Social Contests. Hosted by the Director of Hootsuite Campaigns and two of Hootsuite’s biggest social…

    Hootsuite- 21 readers -
  • How to Unleash The Potential of Social Marketing Campaigns

    … It’s a fact that social media marketing campaigns are 60% more effective than traditional advertising. That’s why organizations that want to make the most of what social has to offer are launching them in droves. But when should you launch your first campaign? What kind of campaign should it be? And what will its results mean for your business…

    Hootsuitein How To's- 20 readers -
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