Social Media Case Studies

  • How to Leverage the Power of Trending Topics

    Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly is #EdBallsDay? It’s both a day and a person.

    Jessica Gioglio/ Convince and Convert- 4 readers -
  • 37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

    … it. Companies frequently form strategic partnerships to market to new audiences or generate publicity. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc. The difference? These tend to be done outside of the public eye. It was exciting to follow along as Newcastle launched the campaign and proceeded to tease out the participating brands on Twitter leading into the big reveal during the Big Game. Is anyone else wondering what they might do next year? …

    Jessica Gioglio/ Convince and Convert- 26 readers -
  • How to Convince People to Do Your Marketing For You

    ) Vetting Whether they are the questions you ask ambassadors who apply for your program or the questions you ask yourself when actively recruiting, there are filters that everyone should be passed through before you add them to your network. Here are just a few of the questions that Bhakti asks of the people who apply to be part of their ambassador program.

    Kristen Matthews/ Convince and Convert- 21 readers -
  • How to Put the Customer First With Human Marketing

    … Social Media Case Studies How to Put the Customer First With Human Marketing by Jessica Gioglio Leave a Comment The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special…

    Jessica Gioglio/ Convince and Convertin How To's- 13 readers -
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