Social Media Case Studies

  • How to Leverage the Power of Trending Topics

    … Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • 37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

    … it. Companies frequently form strategic partnerships to market to new audiences or generate publicity. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc. The difference? These tend to be done outside of the public eye. It was exciting to follow along as Newcastle launched the campaign and proceeded to tease out the participating brands on Twitter leading into the big reveal during the Big Game. Is anyone else wondering what they might do next year? …

    Jessica Gioglio/ Convince and Convert- 18 readers -
  • How to Convince People to Do Your Marketing For You

    … of their ambassador program. Jumping off what you determine to equate to a quality influencer, take a look at these questions, and make them your own. What are you devoted to? (So you know how to market with the ambassador’s strengths!) How do you plan to share your love for Bhakti Chai? How involved are you on social media? List your accounts. What…

    Kristen Matthews/ Convince and Convertin Social How To's- 14 readers -
  • How to Put the Customer First With Human Marketing

    … Social Media Case Studies How to Put the Customer First With Human Marketing by Jessica Gioglio Leave a Comment The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special…

    Jessica Gioglio/ Convince and Convertin How To's- 10 readers -
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