Social Media Case Studies

  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • 37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

    … it. Companies frequently form strategic partnerships to market to new audiences or generate publicity. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc. The difference? These tend to be done outside of the public eye. It was exciting to follow along as Newcastle launched the campaign and proceeded to tease out the participating brands on Twitter leading into the big reveal during the Big Game. Is anyone else wondering what they might do next year? …

    Jessica Gioglio/ Convince and Convert- 14 readers -
  • How to Put the Customer First With Human Marketing

    … Social Media Case Studies How to Put the Customer First With Human Marketing by Jessica Gioglio Leave a Comment The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special…

    Jessica Gioglio/ Convince and Convertin How To's- 6 readers -
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