Social Media Case Study

  • How to Leverage the Power of Trending Topics

    Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly is #EdBallsDay? It’s both a day and a person.

    Jessica Gioglio/ Convince and Convert- 4 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right: 1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show. 2) They responded IMMEDIATELY and set the tone for the reaction. If they had…

    {grow}in Social How To's- 5 readers -
  • 4 Ways to Turn Your Employees Into Brand Ambassadors

    Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

    Louise Julig/ Social Media Examiner- 33 readers -
  • Six Ways to Supercharge your Contests with Social Media

    … Followers YouTube – 3,829,978 views LinkedIn – 66,340 Followers Google+ – 1,964 Followers Highlights: - Tens of thousands of entries to Small Business Big Game contest - 3+ million unique visitors to Small Business Big Game program page - Averaged 1600+ mentions on social media per day throughout course of campaign - 13+ billion impressions…

    Louise Julig/ Social Media Examinerin Social- 27 readers -