Social Media Case Study

  • How to Leverage the Power of Trending Topics

    … Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right: 1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show. 2) They responded IMMEDIATELY and set the tone for the reaction. If they had…

    {grow}in Social How To's- 4 readers -
  • Six Ways to Supercharge your Contests with Social Media

    … Do you want to promote your company’s mission and vision to your target audience? Are you wondering how to get the most out of your contests with social media? In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target…

    Louise Julig/ Social Media Examinerin Social- 17 readers -
  • How This B2B Brand Marketed With Happy People Instead of a Huge Budget

    … newsletter, or a note about a specific challenge,” Bo shared. “It hurts our email rates if we over-communicate, so we try to be sensitive to that.” ReadyTalk won the BAMMIE Advocates Unite! award last year for their Summit Program implementation and results. Have you implemented any type of advocate marketing program or strategy in to your marketing toolbox? Please share in the comments! Do you have an awesome outreach marketing case study to share? I’m always looking to collaborate so email me at! …

    Kristen Matthews/ Convince and Convert- 17 readers -
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