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It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.
… Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast…
… media and the digital world continues to evolve, brands and marketers need to go beyond social media marketing in the traditional sense. How? By intertwining social media marketing with social media community management. Social media marketing is a tactic brands and marketers use to drive toward a specific set of goals—such as increasing brand…