Social Media Connection

  • Are you SURE you know where your customers are?

    … and also reminded me of an important lesson. Time and again I work with marketers who claim “Our customers aren’t on social media.” But when you dig into it, they are … maybe even if they are 90 years old! In the last two years there has been a cataclysmic shift in how people get their information. Are you sure you know where they are? This post…

    {grow}in Content Twitter- 7 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • Social Media Marketing success is simply Medieval

    … I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. “Where do I start?” “How much should I spend?” “Should I be afraid of the negative comments?” But it really is not that hard. Business is business. Business…

    {grow}in Social- 7 readers -
  • Five companies with a human social media presence

    … in much of their content: Chick-fil-A Chick-fil-A is a chain of restaurants that gets involved in whatever their raving fans are doing on a local level, whether cheering at a football game or a celebrating a birthday. The company is one of the few that is effectively integrating their paid advertising presence with social media connection…

    {grow}in Social- 7 readers -