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It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.
… Women, Forbes top 50 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, & trainer. I help businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups! …
… “I have a massive social media marketing budget, fully dedicated team, and more than enough time to implement my social media marketing plan” said no marketing director ever on the planet! You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort…
… I recently delivered a social media ROI workshop for the University of Central Florida Nicholson School of communication. The workshop covered the basics of developing a social media strategy, determining social media goals and objectives and how to measure return on investment. Below is the deck I used. You can also view it on slideshare here…