Social Media Content Creation

  • Five reasons using controversy as a content strategy backfires

    …, but is it going to make somebody want to befriend you? Become a customer? Or, are they just going to stay on the sidelines and walk away? 5) It’s inauthentic. Adopting “controversial” as a strategy is kind of like adopting “angry” or “love-struck” as a theme. If you are forced to aim for the same emotional tone every day, how do you avoid becoming…

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