Social Media Ethics

  • Brand bullying and other things that need to change

    … to change appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The Internet we need to save Are you ready for the mega-shift from social media to private media? Facebook and Snapchat at war, and four other groovy media trends …

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  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

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  • Is your online presence too safe for your own good?

    … By Mars Dorian, {grow} Contributing Columnist I open my browser bookmarks, read through my daily news blogs and find a common theme nowadays: offended people everywhere. Someone said or did something on the net that someone else finds “deeply problematic” which then winds up the outrage machine. Social media users go on a virtual witch hunt…

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  • As digital ad options dry up, marketers turn desperate

    … social media, the viewer sees my ad as if it is native to the target website. Sniply works by subscription, the more you pay them, the more ads you can generate and the bigger the ad you can place on a competitor’s site. Here is what my blog looks like when a company places a Sniply ad on it: The only way I would know this ad is on my site…

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  • Is it better to be honest or nice on the social web?

    … fix it, sometimes you can’t, but don’t make it a public spectacle. Be a light My friend is struggling with balancing brutal honesty with caring for the feelings of an individual. In the long-run the feelings of the individual are more important. I think showing some grace to a real person is more important than upholding your personal brand though…

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  • Facebook alternative network Ello turns nasty

    …. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also…

    {grow}in Social- 29 readers -
  • Facebook alternative network Ello turns nasty

    …. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also…

    {grow}- 18 readers -
  • Social Media in the workplace. Who needs it?

    … podcast this week. We also have a lively discussion of the best and worst Super Bowl ads … and we have some pretty divergent views! Ready to listen to another awesome adventure with The Marketing Companion? Let’s do this! Other Ways to Listen to this Podcast: Click on this link to listen to Episode 42 Click here to download the latest episode…

    {grow}in Social- 15 readers -
  • Had your content stolen? Get over it.

    … like to hear it. I’m not saying I have it completely figured out. Tell me what you think. Just be original about it! Alisa Meredith is Co-owner at Scalable Social Media, Consultant at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self…

    {grow}in Content Google- 7 readers -
  • Should you make the leap into sponsored content?

    … as desperation. And the “I never would” crowd have not had that particular issue. I have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. This bad behavior is even more common than the sponsored post. Matt…

    {grow}in Social Content- 12 readers -