Social Media Ethics

  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

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  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

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  • Is your online presence too safe for your own good?

    … By Mars Dorian, {grow} Contributing Columnist I open my browser bookmarks, read through my daily news blogs and find a common theme nowadays: offended people everywhere. Someone said or did something on the net that someone else finds “deeply problematic” which then winds up the outrage machine. Social media users go on a virtual witch hunt…

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  • As digital ad options dry up, marketers turn desperate

    … A parable. One day I went in to my boss with a breakthrough idea. “Boss! I found a way to make money off of other people’s websites, the best content websites in the business in fact.” “Really?” he said. “Tell me more.” “We can actually place ads on their site without them agreeing to it. In fact, they don’t even know we’re doing it.” “You…

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  • Is it better to be honest or nice on the social web?

    … A friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. Or do I put a pleasant spin on it and help perpetuate…

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  • Facebook alternative network Ello turns nasty

    … brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The post Facebook alternative network Ello turns nasty appeared first on Schaefer…

    {grow}in Social- 27 readers -
  • Facebook alternative network Ello turns nasty

    … brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The post Facebook alternative network Ello turns nasty appeared first on Schaefer…

    {grow}- 13 readers -
  • Social Media in the workplace. Who needs it?

    … over possible legislation in the state of South Carolina banning the use of social media in the workplace. Outrageous you say? Unheard of? Dystopian? You might be surprised to know I agree with the legislation, and after Tom Webster heard my argument, he changed his mind and agreed, too. Luckily, we have the whole conversation recorded on our…

    {grow}in Social- 14 readers -
  • Had your content stolen? Get over it.

    … like to hear it. I’m not saying I have it completely figured out. Tell me what you think. Just be original about it! Alisa Meredith is Co-owner at Scalable Social Media, Consultant at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self…

    {grow}in Content Google- 6 readers -
  • Should you make the leap into sponsored content?

    … book Return On Influence. As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. This movement has exploded so fast in the past 12 months, one journalist asked me last week if it needed to be regulated. She pointed out the number…

    {grow}in Social Content- 11 readers -