Social Media Examiner

  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … community people who can give you the support you need. 1. Blog post idea generators Many bloggers have trouble continually coming up with new blog post ideas. I get it. To be honest, I turned down writing a column for ClickZ because I didn’t think that I had enough ideas to write about. Once I proved to myself that I could keep a weekly column…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 13 readers -
  • Report: Social Media Examiner 2016 State of Social Media Marketing

    … It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you. Social Media Examiner recently released their 2016 State of Social Media Marketing Industry…

    Ashley Zeckman/ TopRank®in Social- 9 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 7 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 22 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    How To Keep Your Social Media Traffic From Declining Social media is key to reaching your maximum potential audience for each piece of your content marketing. Yet, how are you supposed to succeed in driving traffic via social networks when poster child Buffer admits it has a social media #FAIL? Buffer’s social media associated traffic declined 45% or about 100,000 visits per month.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Quality User Generated Content: How To Fill Your Calendar

    … 3 Types of Quality User-Generated Content To Drive Results My dad was a World War II veteran but he never celebrated Veteran’s Day. His green army uniform hung on a wooden beam up in our attic. Maybe it was because my dad served behind the lines in the US Army’s Signal Corps in London. His job was to decode enemy messages and transmit them…

    Heidi Cohen/ Heidi Cohenin Content How To's- 11 readers -
  • How to differentiate your blog based on the time you can put into it

    … category on my chart is high frequency, high length. There probably isn’t any way to be both prolific and lengthy without either turning blogging into a full-time job or getting creative with the approach, which is precisely what Social Media Examiner does every day by using a cadre of unpaid guest writers. The minimum length of an SME post is 1,000…

    {grow}in Blogging How To's- 11 readers -
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