Social Media Examiner

  • How Your Small Business Social Media Can Compete

    … offering. Don’t take my word for it—check Social Media Examiner’s 2017 social media research. (BTW–Here’s 2016 Social Media Examiner Research results analyzed.) 61% of Social Media Examiner respondents have 10 or less employees, the definition of small business. Specifically 22% of respondents are solopreneurs and 39% of respondents have 2 to 10…

    Heidi Cohen/ Heidi Cohenin Social Facebook How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Online: Social Media Success Summit 2016

    … Join 4,000 Marketers at the Web’s Largest Social Media Conference. It’s fully online! You’ll join fellow marketers at an online mega-conference designed to inspire and empower you – Social Media Success Summit 2016 – brought to you by Social Media Examiner. Discover the best and newest ways to market your business on Facebook, Instagram…

    Douglas Karr/ Marketing Technology Blogin Social- 31 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … a spouse or child can help you with your editorial or other skills, your blog buddy should be another blogger. They understand what you’re going through. Even better, they don’t bring the other baggage involved in your non-blog relationship. Social media divas Peg Fitzpatrick and Rebekah Radice are blog buddies. They support each other’s blogs…

    Heidi Cohen/ Heidi Cohenin Blogging- 38 readers -
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 47 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • Report: Social Media Examiner 2016 State of Social Media Marketing

    … It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you. Social Media Examiner recently released their 2016 State of Social Media Marketing Industry…

    Ashley Zeckman/ TopRank®in Social- 19 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 19 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 44 readers -
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