Social Media Examiner

    • Earned Social Media Shares Trump Owned: What You Need To Know

      Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

      Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • Online: Social Media Success Summit 2016

    … Join 4,000 Marketers at the Web’s Largest Social Media Conference. It’s fully online! You’ll join fellow marketers at an online mega-conference designed to inspire and empower you – Social Media Success Summit 2016 – brought to you by Social Media Examiner. Discover the best and newest ways to market your business on Facebook, Instagram…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … Why Your Blog Needs A Community Say community to most bloggers and they automatically think: email list. It’s the way we’re been programmed as bloggers. Your email list is the goal. It’s your blog asset. But what I mean when I say your blog takes a community is more akin to Hillary Clinton’s statement that it takes a village to raise a child…

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Report: Social Media Examiner 2016 State of Social Media Marketing

    … It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you. Social Media Examiner recently released their 2016 State of Social Media Marketing Industry…

    Ashley Zeckman/ TopRank®in Social- 12 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 11 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …? If so, please join me. I’m teaching “How To Create Quality Blog Posts Quickly And Efficiently” on Sunday, April 17th at Social Media Marketing World 2016. (NOTE: Workshop registration is required for the workshop. There is no additional fee.) If you can’t attend live, get a virtual pass. (You’ll save on travel expenses.) Happy Marketing, Heidi Cohen…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 36 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … #1 as a Social Media Examiner Top 10 Social Media blog of 2015. (BTW—we were shortlisted in 2015.) NOTE: Before analyzing Buffer’s social media falloff so you can keep your social media traffic from declining, it’s important to note that we applaud Buffer and Kevan Lee in particular for their transparency in sharing this information. We hope our…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 18 readers -
  • Quality User Generated Content: How To Fill Your Calendar

    … with quality user-generated content User-generated content can be a useful addition to your content offering. 1. Have a guest content strategy (aka Guest blog posts) User-generated content can produce what Rand Fishkin call’s 10x content guest posts if you do the key behind-the-scenes work. Social Media Examiner is built on guest blog posts. They have…

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -
  • How to differentiate your blog based on the time you can put into it

    … category on my chart is high frequency, high length. There probably isn’t any way to be both prolific and lengthy without either turning blogging into a full-time job or getting creative with the approach, which is precisely what Social Media Examiner does every day by using a cadre of unpaid guest writers. The minimum length of an SME post is 1,000…

    {grow}in Blogging How To's- 15 readers -
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