Social Media Explorer

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … to create your own terrier-tory.” BarkPost has managed to do so at its dog-focused content site with a unique voice and a focus on high-quality content. And over at the PetFlow blog, founder Alex Zhardanovsky has leveraged the power of data to become an alpha dog in the pet content world. Puppyhood doesn’t stand out from the pack just yet. Good puppy…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • How Do You Start Over After Building a Successful Blog?

    … but not at SME, and I was a blogger without a home. Or at least without one that made strategic sense, driving people to me rather than someone else’s business. In early December, I re-launched JasonFalls.com and decided to start a new blog. Here we go again. Starting over. From scratch. And scratch is hard. This is what launching a new blog…

    {grow}in SEO Twitter Blogging How To's- 12 readers -