Social Media Explorer

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • How Do You Start Over After Building a Successful Blog?

    … of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Fast-forward through expanding to an agency, bringing on a business partner, jumping at a once-in-a-lifetime career opportunity, selling to the business partner then landing back on the agency side…

    {grow}in SEO Twitter Blogging How To's- 17 readers -
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