Social Media Explorer

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • How Do You Start Over After Building a Successful Blog?

    … there, and then gave it all up only to start over from scratch? You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. In October of 2010 it spent a couple…

    {grow}in SEO Twitter Blogging How To's- 17 readers -
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