Social Media Fails

  • Social media: look before you leap

    … Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. But it comes at a cost. If updates are misconstrued or perceived to be negative, you have very little control over the knock-on effects. There have already been…

    Search Engine Watch- 14 readers -
  • Social Media Fails: How Not to Ruin Your Campaign

    … It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage…

    Christian Arno/ Search Engine Journalin Social How To's- 14 readers -