Social Media Fails

  • Social media: look before you leap

    … Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. But it comes at a cost. If updates are misconstrued or perceived to be negative, you have very little control over the knock-on effects. There have already been…

    Search Engine Watch- 13 readers -
  • Social Media Fails: How Not to Ruin Your Campaign

    … always the case however, and major social media fails can generate negative publicity and attention that can cause real harm to your brand. The ‘word of mouth’ nature of social media means an offensive or insensitive post or a genuine faux pas can easily spiral out of control. Avoiding these mistakes in the first place is better than hasty…

    Christian Arno/ Search Engine Journalin Social How To's- 14 readers -
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