Social Media Following

  • How to Use Hashtags to Increase Your Campaign’s Reach

    …, this method can be time-consuming. It will also leave you in the dark if you have brand ambassadors helping you promote the campaign — you would have to scroll through each of their Twitter feeds to collect engagement metrics when they push your message. You can automate the process by using a social media analytics tool such as Keyhole…

    Marketing Technology Blog- 15 readers -
  • 4 Strategies to Convert New Visitors into Returning Ones

    … that drives a visitor into a customer. In Google Analytics Behavior reports, you can view the New vs Returning report. As you view the report, be sure to modify the date range and check the compare button to see whether or not your site is retaining readers or losing more of them. Keep in mind, of course, that the actual volume is understated since…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How to Get Started With Social Media Marketing

    … to their social media pages. Do they have sizable followings on particular social channels? Is there a lot of activity there or do things look a bit static? Find the right social network to reach your perfect audience. Image: Shutterstock. You want to be where the conversations are happening. After looking into several competitors, it won’t…

    Barry Feldman/ Social Media Examinerin Social- 18 readers -
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