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… I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level executives and business leaders in the insurance and financial industries should approach social business and where their efforts should focus in the future. Becoming…
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.