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…? How will you ensure your brand is protected while at the same time empower your employees to be natural and organic brand evangelists? How will you ensure communication is at the core of your social business implementation? Who will take lead on integration, infrastructure development, measurement, content marketing, technology investments…
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.