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As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.
Growing any business is difficult, but the challenges are doubled when you have a large competitor pool and when word of mouth is important to you getting visibility in your industry. This situation is exactly what salons have to deal with when thinking about expansion. Photo by William Iven A good salon or spa can retain clients for many years.
… When it comes to creating a promotion strategy for a new business, an ideal scenario is one that results in the maximum possible reach with minimal budget and staffing requirements. It’s no wonder social media has been such a popular choice among small businesses, where one person is often responsible for the sales, customer service and marketing…
… Whether you’re a small business owner, a franchisee, or a manager for a retail chain, social media has the potential to drive the bottom line at your brick-and-mortar location. Today’s highly social and mobile customers are already inside your store, sharing photos, asking their social networks for recommendations, and writing reviews about your…