Social Media Goals

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 13 readers -
  • Don’t Just Create Social Media Goals — Reach Them

    … The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achieve those goals is another conversation altogether, and one that’s not talked about as often. So we took the battle-tested S.M.A.R.T. system goal setting model (Specific, Measurable, Achievable, Realistic, Timely) and applied…

    Hootsuitein Social- 7 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 10 readers -
  • Social Media Marketing 101

    … is a public forum, it’s an incredible opportunity for businesses to showcase their ability to bring a resolution to customer service issues where others will view it as an asset. Set Goals and Monitor Performance – Activities like follows, engagement, sentiment, and sharing are leading indicators that whose trend should be monitored. Social media can…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • How to Use Social Media for Small Business

    … It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 30 readers -
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