Social Media Goals

  • Don’t Just Create Social Media Goals — Reach Them

    The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achieve those goals is another conversation altogether, and one that’s not talked about as often. So we took the battle-tested S.M.A.R.T. system goal setting model (Specific, Measurable, Achievable, Realistic, Timely) and applied it to the world of social so that yo ...

    Hootsuite- 5 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 8 readers -
  • Social Media Marketing 101

    … is a public forum, it’s an incredible opportunity for businesses to showcase their ability to bring a resolution to customer service issues where others will view it as an asset. Set Goals and Monitor Performance – Activities like follows, engagement, sentiment, and sharing are leading indicators that whose trend should be monitored. Social media can…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • How to Use Social Media for Small Business

    … It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 28 readers -
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