Social Media Goals

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • Don’t Just Create Social Media Goals — Reach Them

    … The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achieve those goals is another conversation altogether, and one that’s not talked about as often. So we took the battle-tested S.M.A.R.T. system goal setting model (Specific, Measurable, Achievable, Realistic, Timely) and applied…

    Hootsuitein Social- 6 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 10 readers -
  • Social Media Marketing 101

    … is a public forum, it’s an incredible opportunity for businesses to showcase their ability to bring a resolution to customer service issues where others will view it as an asset. Set Goals and Monitor Performance – Activities like follows, engagement, sentiment, and sharing are leading indicators that whose trend should be monitored. Social media can…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • How to Use Social Media for Small Business

    …. In this post, we look at strategies to create an effective social media strategy with minimal resources. Kristi Hines, Salesforce Canada Blog Salesforce has broken down a social media strategy for small business to 5 basic stages. Set Realistic Goals Choose the Right Networks to Achieve Your Goals Focus on the Activity that Will Help You…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 29 readers -
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