Social Media Influencers

  • Influencer Marketing: History, Evolution, and the Future

    … Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known. Up until…

    Marketing Technology Blog- 17 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 28 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 47 readers -
  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly…

    Lee Odden/ TopRank®in Social- 25 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 21 readers -
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