Social Media Influencers

  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 16 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 26 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art…

    Lee Odden/ TopRank®in Social- 46 readers -
  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly…

    Lee Odden/ TopRank®in Social- 25 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 21 readers -
  • How To Find Social Media Influencers and Build Engagement

    … Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought…

    Kate Endres/ ROI Factor Blogin Social How To's- 19 readers -
  • Marketers Struggle to Identify and Engage Social Media Influencers (Report)

    … of the report, influencers are simply social media users with a group of active and engaged followers. The idea is to turn those influential users into brand advocates who share and re-share brand content and commentary. In this respect, the biggest concern among marketers is competing with other brands in the race to secure influencers for their campaigns…

    AllFacebookin Social- 36 readers -
  • How to Partner With Influencers for Social Media Giveaways

    … partnered with a blogger on a giveaway? How has it worked out? What advice do you have for others considering a blogger partnership? Please share your thoughts, recommendations and questions in the comments. Tags: blog partnership, blogger outreach, blogger relationship, blogger research, jim belosic, social media giveaways, social media influencers, social media marketing, social media promotion …

    Jim Belosic/ Social Media Examinerin Social How To's- 23 readers -
  • How to Encourage Influencers to Share Your Content

    …, even when you aren’t writing about them. What do you think? What unique content are you working on right now? Have you gotten influencers to share your content? What tactics did you use? What recommendations do you have for others who want their posts noticed and shared by influencers? Please comment with your thoughts and recommendations. Tags: brand monitoring, content creation, marcus taylor, social listening, social media content, social media influencers, social sharing …

    Marcus Taylor/ Social Media Examinerin Social Content How To's- 25 readers -
  • Be #Thankful for Social Media Influencers This Holiday Season

    … Earned Media, Influencer Outreach, Relationship Building As we gather around the table this holiday season, digital marketers have a long list of things to be thankful for: family, an abundance of sweet treats, new tech gadgets and…social media influencers? If your social media influencers aren’t on your list, they should be. They’ve been…

    Relevancein Social- 25 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … content comes from like-minded people that your customers know and trust. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. Who Are These New Influencers? These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies…

    Convince and Convertin Social Content- 7 readers -
  • Enable Social Selling on Your Ecommerce Site with GetSocial

    … and then contact them directly to close the sale. See who is your most influential user and how many leads and conversions they generate for your page. Identify which users, products, and sharing buttons are most effective for increasing conversions through social sharing. GetSocial also allows you to export the data you collected to use it with your current marketing tools. GetSocial integrates with Shopify, PrestaShop, Bigcommerce, Tictail, Magento, WordPress, Blogger, and Tumblr. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • What Makes a Great Brand Ambassador?

    … who sincerely love you. Here are some standards to hold people to before giving them an ambassador badge: They are an engaged part of your communityThey are customers who like youThey are active on blogs and/or social channelsThey are influential in their sphere Rounding Up Current Ambassadors Hopefully you have a pulse on the people who say good…

    Kristen Matthews/ Convince and Convert- 10 readers -
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