Social Media Influencers

  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    …, influence and transform minds in the corporate setting and beyond. Genius and a fantastic execution partner!” Kamal Manglani, currently Director at eBay Amy has plenty of experience with large brand social media advertising, operations and governance, but I’ve chosen to focus on the topic of social media influencers. In this interview, Amy talks…

    Lee Odden/ TopRank®in Social- 13 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 14 readers -
  • How To Find Social Media Influencers and Build Engagement

    … Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought…

    Kate Endres/ ROI Factor Blogin Social How To's- 9 readers -
  • Marketers Struggle to Identify and Engage Social Media Influencers (Report)

    … of the report, influencers are simply social media users with a group of active and engaged followers. The idea is to turn those influential users into brand advocates who share and re-share brand content and commentary. In this respect, the biggest concern among marketers is competing with other brands in the race to secure influencers for their campaigns…

    AllFacebookin Social- 27 readers -
  • Be #Thankful for Social Media Influencers This Holiday Season

    … Earned Media, Influencer Outreach, Relationship Building As we gather around the table this holiday season, digital marketers have a long list of things to be thankful for: family, an abundance of sweet treats, new tech gadgets and…social media influencers? If your social media influencers aren’t on your list, they should be. They’ve been…

    Relevancein Social- 8 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    …, someone with a large following on Pinterest or Instagram might be more valuable than someone on Facebook with a large fan base. Frequency For many verticals, there is a direct correlation between how often a blogger posts and their traffic and rate of return visitors. As with marketing any website, it often takes multiple exposures to get a visitor…

    Convince and Convertin Social Content- 6 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
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