Social Media Influencers

    • Why Influencer Marketing Is Both Powerful and Hazardous

      Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic.

      Growmap- 25 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 44 readers -
  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly…

    Lee Odden/ TopRank®in Social- 25 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 20 readers -
  • How To Find Social Media Influencers and Build Engagement

    … Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought…

    Kate Endres/ ROI Factor Blogin Social How To's- 19 readers -
  • Marketers Struggle to Identify and Engage Social Media Influencers (Report)

    … of the report, influencers are simply social media users with a group of active and engaged followers. The idea is to turn those influential users into brand advocates who share and re-share brand content and commentary. In this respect, the biggest concern among marketers is competing with other brands in the race to secure influencers for their campaigns…

    AllFacebookin Social- 36 readers -
  • How to Encourage Influencers to Share Your Content

    …, even when you aren’t writing about them. What do you think? What unique content are you working on right now? Have you gotten influencers to share your content? What tactics did you use? What recommendations do you have for others who want their posts noticed and shared by influencers? Please comment with your thoughts and recommendations. Tags: brand monitoring, content creation, marcus taylor, social listening, social media content, social media influencers, social sharing …

    Marcus Taylor/ Social Media Examinerin Social Content How To's- 24 readers -
  • Be #Thankful for Social Media Influencers This Holiday Season

    … Earned Media, Influencer Outreach, Relationship Building As we gather around the table this holiday season, digital marketers have a long list of things to be thankful for: family, an abundance of sweet treats, new tech gadgets and…social media influencers? If your social media influencers aren’t on your list, they should be. They’ve been…

    Relevancein Social- 22 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    Image via BigStockPhoto.com When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy. The moment something hints of “ad,” they lose interest and move on.

    Convince and Convert- 7 readers -
  • What Makes a Great Brand Ambassador?

    … who sincerely love you. Here are some standards to hold people to before giving them an ambassador badge: They are an engaged part of your communityThey are customers who like youThey are active on blogs and/or social channelsThey are influential in their sphere Rounding Up Current Ambassadors Hopefully you have a pulse on the people who say good…

    Kristen Matthews/ Convince and Convert- 9 readers -
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