Social Media Influencers

  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly…

    Lee Odden/ TopRank®in Social- 20 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 17 readers -
  • How To Find Social Media Influencers and Build Engagement

    Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought leaders within the social media spa ...

    Kate Endres/ ROI Factor Blog- 11 readers -
  • Marketers Struggle to Identify and Engage Social Media Influencers (Report)

    … of the report, influencers are simply social media users with a group of active and engaged followers. The idea is to turn those influential users into brand advocates who share and re-share brand content and commentary. In this respect, the biggest concern among marketers is competing with other brands in the race to secure influencers for their campaigns…

    AllFacebookin Social- 31 readers -
  • Be #Thankful for Social Media Influencers This Holiday Season

    …, participants are entered for a chance to win a GoPro HERO4 Silver and a high-performance Lexar memory card. Is Lexar utilizing its influencers to spread brand awareness even further? If brands don’t have an influencer campaign built into their holiday marketing strategy, they’re missing out on the season’s power. The spirit of the holidays gives…

    Relevancein Social- 12 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … content comes from like-minded people that your customers know and trust. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. Who Are These New Influencers? These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies…

    Convince and Convertin Social Content- 6 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
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