Social Media Influencers

  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly…

    Lee Odden/ TopRank®in Social- 17 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    … Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.’ In general…

    Inside Facebookin Social- 17 readers -
  • How To Find Social Media Influencers and Build Engagement

    … Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought…

    Kate Endres/ ROI Factor Blogin Social How To's- 10 readers -
  • Marketers Struggle to Identify and Engage Social Media Influencers (Report)

    … of the report, influencers are simply social media users with a group of active and engaged followers. The idea is to turn those influential users into brand advocates who share and re-share brand content and commentary. In this respect, the biggest concern among marketers is competing with other brands in the race to secure influencers for their campaigns…

    AllFacebookin Social- 30 readers -
  • How to Partner With Influencers for Social Media Giveaways

    … partnered with a blogger on a giveaway? How has it worked out? What advice do you have for others considering a blogger partnership? Please share your thoughts, recommendations and questions in the comments. Tags: blog partnership, blogger outreach, blogger relationship, blogger research, jim belosic, social media giveaways, social media influencers, social media marketing, social media promotion …

    Jim Belosic/ Social Media Examinerin Social How To's- 19 readers -
  • Be #Thankful for Social Media Influencers This Holiday Season

    … Earned Media, Influencer Outreach, Relationship Building As we gather around the table this holiday season, digital marketers have a long list of things to be thankful for: family, an abundance of sweet treats, new tech gadgets and…social media influencers? If your social media influencers aren’t on your list, they should be. They’ve been…

    Relevancein Social- 9 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … of teens, pet lovers, marathon runners, tech fanatics, and organic cooks. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. It is based on the premise of finding influencers in your niche to create and distribute relevant content and share it in an authentic and transparent way. Finding…

    Convince and Convertin Social Content- 6 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
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