Social Media Intelligence

Social media intelligence (abbreviated as SOCMINT) refers to intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos.The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000.
Posts about Social Media Intelligence
  • Think You Know Gamers? Think Again, Says Social Intelligence

    …. Broader audiences call for broader strategies It’s no surprise that opening-night tickets to sci-fi films like Star Wars, The Avengers and The Hunger Games often sell out weeks in advance, but what is surprising is who’s buying them. Social media intelligence suggests that sci-fi films are expanding their appeal from a niche audience to a younger…

    AllFacebook- 6 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
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