Social Media Intelligence

Social media intelligence (abbreviated as SOCMINT) refers to intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos.The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000.
Posts about Social Media Intelligence
  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Think You Know Gamers? Think Again, Says Social Intelligence

    … media. Regardless of which genres are trending, advertisers need to pay attention to the buyer personas associated with each one. Although 45 percent of people talking about MOBA games on social media have an interest in gaming, pop culture and sports are prominent topics, as well, proving that fans of the genre make up a general, rather than targeted…

    AllFacebook- 8 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … subject alone. Linguistics – Infegy Atlas is powered by Infegy Linguistics, able to read and interpret text more like a human than software. This technology, developed at Infegy over more than seven years, is capable of incredibly complex language analysis, giving you reliable and rich analysis of social commentary Data – The longest running…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • How To Make Social Media Data Work For You

    … by a comparatively small number of sources; versus a “current awareness medium,” a place where Internet users from all over the world can create and share information in real-time. This creation process is both the biggest advantage and the biggest potential hurdle of social media intelligence—on one hand, it’s instantly accessible genuine information produced…

    Hootsuitein Social How To's- 20 readers -
Get the top posts daily into your mailbox!
More from around the web