Social Media Intelligence

Social media intelligence (abbreviated as SOCMINT) refers to intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos.The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000.
Posts about Social Media Intelligence
  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 38 readers -
  • Think You Know Gamers? Think Again, Says Social Intelligence

    … When you picture a video gamer or a science-fiction lover, odds are you’re seeing the stereotypical image of a World of Warcraft junkie or a Trekkie. However, according to social media intelligence, the typical gamer persona is a thing of the past. You’ve probably noticed it happening all around you. More and more often, we’re seeing what…

    AllFacebook- 16 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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