Social Media Intelligence

Social media intelligence (abbreviated as SOCMINT) refers to intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos.The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000.
Posts about Social Media Intelligence
  • What is Social Media Monitoring? Everything You Should Know!

    Perhaps we should start with why. Sometimes we discuss social media monitoring with clients, and they say they’re not on social media so they’re not worried about it. Well… that’s unfortunate because even though your brand isn’t participating in social conversations, it doesn’t mean that your customers and prospective customers aren’t participating.

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Think You Know Gamers? Think Again, Says Social Intelligence

    … millennial audience. By breaking down the data, it’s clear that those who are talking about sci-fi topics on social media are displaying a larger range of interests than ever before. In 2010 and 2011, sci-fi lovers on social media showed a strong interest in comics, podcasts, Star Trek, Alan Moore and filmmakers. None of this is particularly…

    AllFacebook- 10 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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