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… optimization, is also solid advice. I’m struck by how many marketers are constantly trying to find new sources of visitors while not nurturing and converting the visitors they have. Testing verbiage, offer, landing pages, forms, layouts, colors, designs, videos, sites, social updates… everything associated with your digital presence will increase…
… When you’re pressed for time, trying to generate solid leads can seem like a nightmare. That’s where social media, with its ability to connect you with just about anyone, can be a great help. But how do you leverage this wide-ranging resource? To find out, we asked 11 YEC entrepreneurs how they’ve successfully used social media to generate…
A new study has revealed that while promoted tweets convert better than twice as well on Twitter compared to organic tweets, paid social media on other platforms is less successful. Research by Convertro amongst their users found that promoted tweets converted at an average of 3.9 percent, compared to just 1.5 percent for non-promoted tweets.
… mediums. Track your results. Optimize your content for search engines. My last bit of advice is to provide your social network with a path to conversion – providing resources for registration, email subscriptions for push notifications, demonstrations, downloads and other items of value that will engage your social media network and drive them through to conversions, renewals, or even developing them into a community that promotes you into their networks. © 2014 DK New Media. …