Social Media Listening

  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 16 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 46 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 11 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • How to Cultivate Loyal Customers With Social Media

    … Want long-term customers for your business? Have you used social media to increase customer loyalty? To build customer loyalty, you need to show your customers you care. In this article I’ll share how to use social media to embrace and cultivate loyal customers for your business. Discover how to use social media to cultivate loyal…

    Social Media Examinerin Social How To's- 29 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    … business relationships won’t appear at once and at first, your LinkedIn posts and thought leadership might take time to gain traction. That’s why, many firms are quite happy with the results they get from broad social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases…

    Hootsuitein Social- 15 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    … La historia también está disponible en español. Enrolment numbers are critical for the success of any university. And with 75% of students researching universities online before choosing one, social media provides valuable opportunities to build relationships with potential students during this decision-making process. Here’s how…

    Hootsuitein Social How To's- 12 readers -
  • How Social Listening Can Improve Your Marketing

    … Is Social Listening? Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it. Find tips for improving your social media listening. Social listening includes being aware of what people are saying about you on social media, and then responding appropriately. It’s half awareness and half…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • Tools to Centrally Monitor Your Social Mentions

    …/month). With a premium account, you get an assigned SumAll expert, tips and access to new features first. You also get alerts if your posting frequency drops. In addition to the desktop version, SumAll also offers an app in iTunes and for Android phones. Caveat: Due to the private API, SumAll can’t connect your Twitter account. LinkedIn also isn’t…

    Social Media Examinerin Social Facebook Twitter- 14 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for monitoring guest blogging opportunities, helping spread brand awareness, especially through Twitter chats, interacting with friends, brainstorming and finding which questions my poten ...

    Ann Smarty/ Search Engine Journal- 7 readers -
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