Social Media Listening

  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 17 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 46 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 12 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • How to Cultivate Loyal Customers With Social Media

    … the experience with their network. Remember, since social media conversations happen in real time, when you decide to surprise your fans, be sure to deliver the treat within a reasonable time frame. #4: Listen to Your Customers Build loyalty with your fans and customers and increase engagement by listening. Monitor daily what your customers and fans…

    Social Media Examinerin Social How To's- 31 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    … business relationships won’t appear at once and at first, your LinkedIn posts and thought leadership might take time to gain traction. That’s why, many firms are quite happy with the results they get from broad social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases…

    Hootsuitein Social- 17 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    … are any blockers.” – Daniel Robles, Digital Communication Specialist, Universitat Politècnica de València Use Social Media to Grow Your Audience. Sign up for Hootsuite today! The post How One University Uses Social Media Listening to Increase Enrolment appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social How To's- 12 readers -
  • How Social Listening Can Improve Your Marketing

    …) to use your tools to listen and engage with your social media tribe. Join the Conversation Listening is one of the most essential life skills—a building block of interpersonal relationships. But it’s hard work because true listening requires you to respond to every interaction—no one likes to be ignored. As you listen to conversations, you’ll…

    Neil Patel/ Social Media Examinerin Twitter How To's- 29 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare…

    Social Media Examinerin Social Facebook Twitter- 15 readers -
  • How to set up a Social Media Command Center

    …}. Related Stories Social Media Marketing success is simply Medieval Five companies with a human social media presence Your social media strategy plan: Where do you START? 25 ideas for your social media network strategy How to find homegrown content marketing evangelists …

    {grow}in Social Twitter How To's- 17 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 7 readers -
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