Social Media Listening

  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 40 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … benchmarking study on a specific line of products can uncover a wealth of information that could send ripples across the organization. A company like The Home Depot, for example, supports hundreds of thousands of SKUs (stock keeping units) of merchandise. The company’s e-commerce experience is a sophisticated study in best practices, as it provides…

    AllTwitterin Social- 19 readers -
  • 6 Location-based Social Media Monitoring Tools

    Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media marketing.

    Social Media Examiner- 48 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 12 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … here is far more realistic than the notion that organizations can get value from the social channel by investing “15 minutes a day”. Mark Smiciklas, Intersection Consulting Hours of Effort Each Week for an Effective Social Media Plan Blogging – 7.5 hours to produce content that you can share via social media. Contingency – 5 hours to problem…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 33 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    …,” says Nancy Myrland. “More attorneys are finding more comfort levels and including social media searches. It’s definitely part of the research being done today.” At Hootsuite, we work with over 10 million customers and 744 of the Fortune 1000. In the legal services sector, we are trusted by 29 of the top 50 AmLaw firms for their social media…

    Hootsuitein Social- 17 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    …, and adjusting staff levels as necessary reaching out to students who require information or assistance committing to an ongoing social strategy that continues to support current students and alumni with news and relevant updates/invitations to events Download this story now How to use social media listening the right way The university’s…

    Hootsuitein Social How To's- 12 readers -
  • How Social Listening Can Improve Your Marketing

    …. Learning to listen effectively is a process. Image: Shutterstock. To get started as a social listener, you’ll need to have the proper tools in place. Find out which ones will best serve your purposes and start using them. You can take a look at Social Media Examiner’s 6 Steps to Build a Social Listening Dashboard to get started. There…

    Neil Patel/ Social Media Examinerin Twitter How To's- 36 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 23 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 18 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 8 readers -
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