Social Media Listening

  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 38 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 19 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 48 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 12 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • How to Cultivate Loyal Customers With Social Media

    … the experience with their network. Remember, since social media conversations happen in real time, when you decide to surprise your fans, be sure to deliver the treat within a reasonable time frame. #4: Listen to Your Customers Build loyalty with your fans and customers and increase engagement by listening. Monitor daily what your customers and fans…

    Social Media Examinerin Social How To's- 32 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    … business relationships won’t appear at once and at first, your LinkedIn posts and thought leadership might take time to gain traction. That’s why, many firms are quite happy with the results they get from broad social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases…

    Hootsuitein Social- 17 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    … La historia también está disponible en español. Enrolment numbers are critical for the success of any university. And with 75% of students researching universities online before choosing one, social media provides valuable opportunities to build relationships with potential students during this decision-making process. Here’s how…

    Hootsuitein Social How To's- 12 readers -
  • How Social Listening Can Improve Your Marketing

    … Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions. In this article you’ll discover what social listening is, how it works and how responding improves communication. What…

    Neil Patel/ Social Media Examinerin Twitter How To's- 35 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 20 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 18 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for monitoring guest blogging opportunities, helping spread brand awareness, especially through Twitter chats, interacting with friends, brainstorming and finding which questions my poten ...

    Ann Smarty/ Search Engine Journal- 8 readers -
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