Social Media Listening

  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 14 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 42 readers -
  • The right social media listening tools for the right jobs

    … to think very carefully about what you are using it for. You see, there are two very clear kinds of social media listening. One kind really only needs to look at individual posts-a stream of data that a human being watches on a dashboard and picks out what is relevant. If you are monitoring a crisis, or you are picking out possible job applicants…

    Search Engine Guidein Social- 11 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    …, and investment of time. This infographic is my take on the time investment required to develop an effective social media workflow. Major caveat – of course, every organization is different and any workflow that is designed and implemented needs to work towards the achievement of business goals. That being said, I feel the time scope represented…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    …,” says Nancy Myrland. “More attorneys are finding more comfort levels and including social media searches. It’s definitely part of the research being done today.” At Hootsuite, we work with over 10 million customers and 744 of the Fortune 1000. In the legal services sector, we are trusted by 29 of the top 50 AmLaw firms for their social media…

    Hootsuitein Social- 15 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    …, and adjusting staff levels as necessary reaching out to students who require information or assistance committing to an ongoing social strategy that continues to support current students and alumni with news and relevant updates/invitations to events Download this story now How to use social media listening the right way The university’s…

    Hootsuitein Social How To's- 11 readers -
  • How Social Listening Can Improve Your Marketing

    … Is Social Listening? Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it. Find tips for improving your social media listening. Social listening includes being aware of what people are saying about you on social media, and then responding appropriately. It’s half awareness and half…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 13 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 7 readers -
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