Social Media Listening

  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 13 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 41 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 11 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    …, and investment of time. This infographic is my take on the time investment required to develop an effective social media workflow. Major caveat – of course, every organization is different and any workflow that is designed and implemented needs to work towards the achievement of business goals. That being said, I feel the time scope represented…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 26 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    … business relationships won’t appear at once and at first, your LinkedIn posts and thought leadership might take time to gain traction. That’s why, many firms are quite happy with the results they get from broad social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases…

    Hootsuitein Social- 15 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    …, and adjusting staff levels as necessary reaching out to students who require information or assistance committing to an ongoing social strategy that continues to support current students and alumni with news and relevant updates/invitations to events Download this story now How to use social media listening the right way The university’s…

    Hootsuitein Social How To's- 11 readers -
  • How Social Listening Can Improve Your Marketing

    … Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions. In this article you’ll discover what social listening is, how it works and how responding improves communication. What…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 13 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • If your employees suck quit blaming social media

    Maybe when we’re looking into issues in social media, when we’re doing social listening, maybe we’re missing the most important factors. Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for AppFolio, a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate,” coming out November 4.

    Jay Baer/ Convince and Convert- 8 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 6 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … it. With Traackr, you can identify influencers in any niche on any social platform, then carry out an entire campaign with said influencers. And not to worry—Traackr comes with complete tracking and analysis so you can measure your campaign results. #3: Monitor Company Mentions Listening is a crucial part of social media marketing. You should know…

    Pratik Dholakiya/ Social Media Examinerin Social- 20 readers -
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