Social Media Listening

  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 30 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 15 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 43 readers -
  • The right social media listening tools for the right jobs

    … Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…

    Search Engine Guidein Social- 11 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • How to Cultivate Loyal Customers With Social Media

    … personalize your fans’ experience, it boosts their trust and loyalty. It also gives them a chance to take full ownership of and share the experience with their network. #2: Offer Rewards Show your fans and customers you appreciate their input on your social channels by offering a reward. A lot of companies miss out on the opportunity to create more…

    Social Media Examinerin Social How To's- 27 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    …,” says Nancy Myrland. “More attorneys are finding more comfort levels and including social media searches. It’s definitely part of the research being done today.” At Hootsuite, we work with over 10 million customers and 744 of the Fortune 1000. In the legal services sector, we are trusted by 29 of the top 50 AmLaw firms for their social media…

    Hootsuitein Social- 15 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    … La historia también está disponible en español. Enrolment numbers are critical for the success of any university. And with 75% of students researching universities online before choosing one, social media provides valuable opportunities to build relationships with potential students during this decision-making process. Here’s how…

    Hootsuitein Social How To's- 11 readers -
  • How Social Listening Can Improve Your Marketing

    …) to use your tools to listen and engage with your social media tribe. Join the Conversation Listening is one of the most essential life skills—a building block of interpersonal relationships. But it’s hard work because true listening requires you to respond to every interaction—no one likes to be ignored. As you listen to conversations, you’ll…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • Tools to Centrally Monitor Your Social Mentions

    …/month). With a premium account, you get an assigned SumAll expert, tips and access to new features first. You also get alerts if your posting frequency drops. In addition to the desktop version, SumAll also offers an app in iTunes and for Android phones. Caveat: Due to the private API, SumAll can’t connect your Twitter account. LinkedIn also isn’t…

    Social Media Examinerin Social Facebook Twitter- 13 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 7 readers -
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