Social Media Listening

  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 9 readers -
  • 6 Location-based Social Media Monitoring Tools

    … Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media…

    Social Media Examinerin Social- 39 readers -
  • The right social media listening tools for the right jobs

    … to think very carefully about what you are using it for. You see, there are two very clear kinds of social media listening. One kind really only needs to look at individual posts-a stream of data that a human being watches on a dashboard and picks out what is relevant. If you are monitoring a crisis, or you are picking out possible job applicants…

    Search Engine Guidein Social- 11 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • How to Cultivate Loyal Customers With Social Media

    … the experience with their network. Remember, since social media conversations happen in real time, when you decide to surprise your fans, be sure to deliver the treat within a reasonable time frame. #4: Listen to Your Customers Build loyalty with your fans and customers and increase engagement by listening. Monitor daily what your customers and fans…

    Social Media Examinerin Social How To's- 24 readers -
  • The 5 Ways Law Firms are Using Social Media Listening

    … business relationships won’t appear at once and at first, your LinkedIn posts and thought leadership might take time to gain traction. That’s why, many firms are quite happy with the results they get from broad social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases…

    Hootsuitein Social- 14 readers -
  • How One University Uses Social Media Listening to Increase Enrolment

    …, and adjusting staff levels as necessary reaching out to students who require information or assistance committing to an ongoing social strategy that continues to support current students and alumni with news and relevant updates/invitations to events Download this story now How to use social media listening the right way The university’s…

    Hootsuitein Social How To's- 10 readers -
  • How Social Listening Can Improve Your Marketing

    … Is Social Listening? Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it. Find tips for improving your social media listening. Social listening includes being aware of what people are saying about you on social media, and then responding appropriately. It’s half awareness and half…

    Neil Patel/ Social Media Examinerin Twitter How To's- 25 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 11 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 14 readers -
  • 3 Ways to Create a Hashtag Monitoring Dashboard

    … alternative, I had to fall back in love with it and now I am mostly enjoying it. Tweetdeck is always on my desktop, and for the most important hashtag (such as my brand name) I always keep notifications ON to be the first to interact with an (un)happy customer. It’s also an ideal solution for social media customer service (as we know, addressing…

    Ann Smarty/ Search Engine Journalin Social- 5 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with. Tools like BuzzSumo help you find influencers to connect with. BuzzSumo is in beta right now, so it’s free to use at the moment. BuzzSumo lets you match your specified keywords to Twitter and blog data to identify influencers you may want…

    Pratik Dholakiya/ Social Media Examinerin Social- 18 readers -
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