Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • 11 Tricks to Create Great Facebook Ad Designs

    … be on the bandwagon. Facebook did recognize this trend, so they made Facebook Ads accessible to anyone. Facebook ads do have one important advantage, and that is the number of daily users who will see your advertisement. They refined the advertising algorithm so you can be quite specific about the potential customer you want for your brand. Since they have a large…

    The Next Scoop- 7 readers -
  • Using Facebook For Enhanced B2B & B2C Connections & Engagement

    … you should use your facebook page for is putting your company culture on display. This will provide your audience an insight into your company and what kind of team they would be working with. Once you have created a template to showcase your company’s culture, you will want to post pictures, videos, articles and other pieces of media…

    Rise to the Top- 6 readers -
  • Instagram’s Most Important Statistics for Marketers

    … As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much trickier. They were relatively late to introduce advertising and tracking features that marketers need…

    Relevance- 12 readers -
  • Humans Really Have to Get Better at Social Media

    … mind, discuss controversial incidents, or reveal our beliefs. I don’t want my children to live in a world like this. Thanks to Jon Ronson for sharing this important book. Disclosure: I’m utilizing my Amazon affiliate link in this post. Download a Sponsored Marketing Whitepaper: 3 Steps to Building Better Short-Form Video Content A strategy…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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