Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • Facebook Spaces & the risky virtualization of retail

    … During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit…

    Marketing Landin Social Facebook- 9 readers -
  • Surviving the Social Web: 7 Things You Need to Know

    Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because it’s made of human beings.

    Sonia Simone/ Copyblogger- 9 readers -
  • Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

    Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then its ad revenue started to shrink.

    Marketing Land- 14 readers -
  • 5 ways to monetize your social media followings

    … Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain that social…

    Jordan Kasteler/ Marketing Landin Social- 13 readers -
  • Your No-Nonsense Guide to Getting Started with Social Media Ads

    … platform, so you have that data available when you’re ready. 2. Define your strategy It’s tempting to get into the weeds with social media ads, but just like with most marketing channels, a smart strategy will have a bigger impact than any number of tiny, detailed tweaks. A good, basic ads strategy includes the following elements: Goal: What…

    Copybloggerin Social- 14 readers -
  • Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach

    … who you would “Vote” for as your favorite marketer and you’ll both be entered to win! To enter tag a friend below who you know is rocking it on social media! What’s on your reading list this week? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤ While giveaway contests usually generate…

    Buffer Blogin Social- 11 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … this challenge, the retailer turned to Bluecore to: Analyze and determine customer affinity levels using real-time customer data Send highly personalized triggered emails, social media content, display ads and onsite experiences Uncover actionable customer insights and generate retail-specific audiences in seconds based on historical data…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
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