Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Use Instagram Search & Explore to Boost Your Instagram Marketing

    … Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may…

    Buffer Blogin Social How To's- 15 readers -
  • Pinterest adds autoplay video ads to feeds, search results

    … Pinterest’s self-serve ad-buying tool or advertising API or directly from the company’s sales team, according to a company blog post. The videos can be up to 30 minutes long and in any format, though Pinterest recommends they be vertical or square, said a Pinterest spokesperson. When Pinterest rolled out Promoted Videos last year, they were more…

    Marketing Landin Social- 15 readers -
  • Is Snapchat Ready for Your Brand Ecommerce Advertising?

    … hours before they are deleted completely. You can create stories, add filters to your snaps and use features to make your work more innovative for your audiences. But now with the boom in the eCommerce industry and new social media trends taking the internet by storm, Snapchat just might become the perfect vessel for the rising tide of marketing…

    The Next Scoopin Social- 11 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Facebook- 10 readers -
  • Email vs. social: Which works best for B2C?

    … If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts…

    Jordan Kasteler/ Marketing Landin Social EMail- 11 readers -
  • Smart small brands don’t advertise like big brands

    …. It seems a little last century to do anything else. If you want to work with a team that understands how to create social videos that will really stand out online, get in touch with Lush Digital Media. We have an award-winning team of videographers and animators ready to help you achieve your marketing goals. Like what you’ve read? Sign up…

    Lush Digitalin Social Facebook- 11 readers -
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