Social Media Marketing: Advertising

    • Pinterest introduces Search ads with Keyword and Shopping campaigns

      Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.

      Ginny Marvin/ Marketing Landin Social- 21 readers -
    • Report: Snapchat launches new Facebook-inspired ad technology platform

      Snapchat is launching a new Facebook-inspired ad platform, reports AdAge. While it has had an API since early 2016, today marks its opening of the platform with partnerships already in play to a wider user-base, including brands and agencies, allowing them to buy directly on the social network. Evidently, Snapchat is taking cues from Facebook.

      Marketing Landin Social- 21 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 16 readers -
  • Twitter’s ad revenue declined in Q4 2016

    Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.

    Marketing Land- 13 readers -
  • Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz

    … and German immigrant Adolphus Busch’s journey to the United States. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he…

    Marketing Landin Social- 25 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    … “reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” backing the idea that the fuel-efficient Niro “sets a new standard in the market.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space…

    Marketing Landin Social- 17 readers -
  • Three paid social features you need to try in 2017

    … Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your budgets, goals and targeting for the new year, it’s time to try out some shiny new social ad features. The three that I would personally recommend testing in Q1 include updated features to Facebook Dynamic Ads…

    Marketing Landin Social Facebook- 13 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    …, it can flood people with more videos they want to watch — and fill their feeds with more ads. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New…

    Marketing Landin Social Facebook- 18 readers -
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