Social Media Marketing: Advertising

  • Pinterest’s monthly user base hits 150 million people, up 50% from last year

    … of Pinterest getting those people signing up to continue to use its service and add to its monthly active user mark. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno…

    Marketing Landin Social- 7 readers -
  • 10 tips for retailers’ Q4 social advertising

    … December. With 40 percent of consumers reporting they will start holiday shopping before Halloween, the time to plan is right now. With that in mind, here are 10 tips for executing a successful paid social strategy in Q4. Tip #1: Q4 is the best time for optimizing your conversion flow If you’re in retail or e-commerce, you will be driving more…

    Marketing Landin Social- 5 readers -
  • Navigating the new waters of live content

    … tools. Don’t feel that you need to cover the same event in all of your channels. As with any social media content, give people a reason to follow you in multiple places by developing varying content that makes sense and is optimized for each channel. Be flexible. Snapchat is all about quick, live, organic, unproduced content, while Instagram has…

    Marketing Landin Social Content Facebook- 8 readers -
  • Facebook tests ads in Groups, potentially easing ad load issue

    More than 1 billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand, as part of a test. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before det ...

    Marketing Land- 9 readers -
  • Snapchat’s latest Stories tab redesign adds post-roll ads, playlists

    … from the Recent Updates feed. Another cost if people add it to a Story Playlist. And yet another cost if people add it to a shared playlist. Then those costs could vary depending on how many individual snaps in a Sponsored Story are played. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital…

    Marketing Landin Social- 10 readers -
  • Up close at SMX: Using paid search and social together

    … expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect…

    Kristi Kellogg/ Marketing Landin Social Paid Search- 11 readers -
  • Facebook’s advertiser count surpasses 4 million brands with 20% buying video ads

    Back in March 2016, you might remember Facebook announcing that 3 million businesses actively advertise on its social network. Well, now that number is 4 million. That’s 1 million advertisers added in less than seven months. For comparison Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 20 ...

    Marketing Land- 10 readers -
  • Instagram now has more than 500,000 active advertisers

    A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

    Marketing Land- 9 readers -
  • Can an ad-free, subscription-based social network exist?

    … Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out there yet? Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell…

    Marketing Landin Social- 10 readers -
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