Social Media Marketing: Advertising

  • Pinterest adds autoplay video ads to feeds, search results

    Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday.

    Marketing Land- 11 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 11 readers -
  • Snapchat rolls out self-serve platform for its vertical video ads

    … to delineate roles and permissions for the various members of a marketer’s team and to manage ad accounts and billing information. It’s very similar to Facebook’s Business Manager tool, to the point of sharing the same name. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since…

    Marketing Landin Social- 16 readers -
  • AdRoll adds tools for agencies with new pro version

    …, such as TapClicks, Datorama and Funnel.io, to pass display and social campaign data into those tools. The agency solution is available now in the US, the UK, Australia and New Zealand. [This article originally appeared on MarTech Today.] About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing…

    Ginny Marvin/ Marketing Landin Social Display- 23 readers -
  • Facebook’s Q1 2017 earnings report in 6 charts

    … earnings call this afternoon). About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has…

    Marketing Landin Social Facebook- 17 readers -
  • Snap Ads Max Reach is Snapchat’s version of the home page takeover

    … options for each of its three ad formats. Snapchat’s Sponsored Geofilters can be run nationally, and Sponsored Lenses can only be run nationally. For those curious about the three formats and their various features, here’s an interactive guide that breaks down the details: About The Author Tim Peterson, Third Door Media's Social Media Reporter, has…

    Marketing Landin Social- 18 readers -
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