Social Media Marketing: Advertising

  • Facebook aims for TV ad dollars with household-wide ad targeting

    … defined. And advertisers will be able to drill down to see their campaign results broken out by household income, as well as household composition categories like family-based households, roommate-based households and households where 18- to 25-year-olds live. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social Facebook- 10 readers -
  • Snapchat’s Snap Map plots Stories by location but not ads (yet)

    …-and-greet at a new store’s grand opening could produce a Story with the celebrity touring the store, and that Story would appear within a Snap Map where the store is physically located and potentially include a way for people to swipe up on the Story to get directions to the store. About The Author Tim Peterson, Third Door Media's Social Media…

    Marketing Landin Social- 13 readers -
  • Finally getting (Linked)In on the retargeting action

    … be the time to give it a try. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge…

    Marketing Landin Social Retargeting- 15 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 28 readers -
  • How to make ads less adversarial

    … Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has been an overall improvement in trust in advertising over the last three years, digital ad distrust still hovers around 39 percent, per YouGov. Your brand relies on social advertising and sponsored content…

    Marketing Landin How To's- 17 readers -
  • Pinterest adds autoplay video ads to feeds, search results

    …, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason…

    Marketing Landin Social- 16 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … submitted to Audience Direct so that Facebook’s own sales team cannot use that information to pitch its own video ads to advertisers. I’m waiting to hear back from the spokesperson about that. Facebook isn’t the only member of the digital advertising duopoly trying to take part in publishers’ direct deals. Two years ago, Google rolled out its own…

    Marketing Landin Social Facebook- 12 readers -
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