Social Media Marketing: Advertising

  • This new AI-powered social marketing tool can predict engagement or write the post for you

    A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils a beta of its new intelligent social market ...

    Marketing Land- 21 readers -
  • Twitter explores paid subscription version of Tweetdeck as ad biz struggles

    With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its Tweetdeck app, according to photos posted to Twitter (of course) of a survey the company is running to feel out people’s interest. The Verge first reported the news on Thursday.

    Marketing Land- 15 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … vendor LiftMetrix. Hootsuite Senior Director of Business and Corporate Development Richard Hungerford told me that the acquisitions were part of his company’s effort to court larger enterprise clients, which “require more sophisticated analytics” around paid and organic marketing. Previously, he noted, Hootsuite had no Snapchat capability, and now…

    Marketing Landin Social- 18 readers -
  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 12 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced…

    Marketing Landin Social Facebook How To's- 15 readers -
  • Pro tips for every Facebook visual ad type

    Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently ask me what the “best” type of ad is on Facebook. The truth is, they are all capable of driving incredible ROI when you know how to best utilize them.

    Marketing Land- 13 readers -
  • LinkedIn Ads: How to target your ideal prospect, every time

    … “technical SEO,” “paid search” and “paid social,” while layering on the Manager level of seniority. That gives us Digital Marketing Managers quite precisely. (YES!) Groups + Seniority – We can target groups that digital marketers would join, such as “Social Media Marketing,” “Online Marketing” and “LinkedIn Advertising Group.” Then, as with #3…

    Marketing Landin Social How To's- 14 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
Get the top posts daily into your mailbox!
See more
About Marketing Land Affiliate Marketing Analytics Analytics & Marketing Column Bing Blogging Brand Advocates Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Content Marketing Channel: Display Advertising Channel: Marketing Technology Channel: Martech Today Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Social Media Marketing Channel: Video Comedy Central Consumer Behavior Content Marketing Creative Of The Day Denny's Design, Usability & Conversion Column Display Advertising Display Advertising Column Display Advertising: Ad Blocking E Commerce Ecommerce Email Marketing Facebook Facebook Advertising Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Mobile Facebook: News Feed Facebook: Video Flickr Google Google Analytics Google: Adwords Google: Analytics Google: Mobile Google: Youtube Holiday Retailer How To Guides: Marketing Strategy How To Guides: Mobile Marketing How To Guides: Retail Marketing Instagram Internet Marketing Internet Marketing Industry La Kings Legal Legal: General Linkedin Marketing Automation Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Marketing Tools: Social Media Martech Microsoft Mobile Marketing Mobile Marketing Column Most Popular Stories Native Advertising Pinterest Programmatic Advertising & Media Buying Reddit Retail Column Retargeting & Remarketing Search Engine Land Search Marketing Search Marketing Column Snapchat Social Media Social Media Marketing Social Media Marketing Column Social Media Marketing: Hashtags Sponsored Content Statistics Statistics: Market Share Statistics: Mobile Marketing Statistics: Online Advertising Statistics: Online Shopping Statistics: Social Media Streams Super Bowl Trending Topics Tumblr Twitter Twitter Advertising Twitter: Advertising Twitter: Business Issues Video Yahoo Youtube