Social Media Marketing: Advertising

  • Video: Amazon Spark is already overrun with #sponsored posts

    … no one; its community guidelines prohibit brands from steering customers to products sold off Amazon. But that it would do so this aggressively raises an important question: What’s the point of posting to Spark if you’re not being paid to do so? About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 13 readers -
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events

    Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. Source: Moshe Isaacian The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which origin ...

    Marketing Land- 30 readers -
  • Twitter is testing a subscription-style ad program that costs $99 a month

    With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. A Twitter spokesperson confirmed the test on Friday, which was earlier spotted by T ...

    Marketing Land- 18 readers -
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