Social Media Marketing: Advertising

  • Instagram will show ads to the 150 million people viewing Stories daily

    Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours.

    Marketing Land- 25 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … money by distributing their videos on YouTube, Twitter and Amazon, or by producing branded videos to distribute on Facebook without needing to share any of that money with the social network. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported…

    Marketing Landin Social Facebook- 16 readers -
  • 8 tips for jump-starting your social ads in 2017

    … on the bigger picture, rather than shifting from one tactic to another with your social ads. Will 2017 be the year you jump-start your social advertising? If you have any of your own tips for the new year, please share! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin Social- 16 readers -
  • Medium will eliminate its Promoted Stories ad product following layoffs

    … Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take…

    Marketing Landin Social- 17 readers -
  • Going viral: The top social media marketing columns of 2016

    … our top 10 social media marketing columns of 2016: 5 Yelp facts business owners should know (but most don’t) by Brian Patterson, published on 2/16/2016. Social activity: Facebook 244, Google+ 41, LinkedIn 314 Instagram advertising: What’s working? by Andrew Waber, published on 1/6/2016. Social activity: Facebook 360, Google+ 0, LinkedIn 426…

    Marketing Landin Social- 15 readers -
  • Should advertisers pressure Facebook to be audited?

    … buyer, who fumed to Adweek that “if this were a TV network there would be scandal and lawsuits.” Scandal and lawsuits aside, a consensus is building in the advertising community that Facebook — like any modern media company — and certainly a media company projected to bill more than $25 billion in 2016 — needs to be audited. And only accreditation…

    Marketing Landin Social Facebook- 11 readers -
  • Why influencers are not programmatic

    … Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands…

    Marketing Landin Social- 18 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 12 readers -
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