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2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2 ...
… Minneapolis (Car Repair Service) Name: Jaime Christianson, Social Media Coordinator Incentive Used: Free ticket to a local sporting event Results: 4924 people viewed the Facebook Contest and 2066 entered their email for a 40% conversion rate. Likes at time of contest: 1800 (Note that Jaime captured more emails than her total number of fans. You…