Social Media Marketing Column

  • 4 easy ways to take social media marketing to the next level

    … What brands should be thinking about in the second half of the year to help take their social media marketing to the next level — and create standout digital customer experiences? What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers…

    Marketing Landin Social- 16 readers -
  • How to use SEO data in your social media strategy

    … to grow your online business. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing. …

    Jordan Kasteler/ Marketing Landin Social SEO How To's- 22 readers -
  • How video ad quality affects campaign performance on Facebook

    … These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and attract new customers. In fact, Outbrain reports that up to 87 percent of online marketers are using video! However, amid all of this enthusiasm for video advertising, marketers have yet…

    Marketing Landin Social Facebook How To's- 22 readers -
  • How to generate B2B leads with LinkedIn’s Sponsored InMail

    … sales, and — gasp! — social media. Social media is no longer an important thing that you should probably be doing; it’s a critical part of your marketing funnel. Now, I’m not saying that you need to be sharing or tweeting three times a day (not that that’s a bad thing). I am saying that you need a targeted and affordable way to advertise to your exact…

    Marketing Landin Social How To's- 28 readers -
  • B2B vs. B2C: What’s the social strategy?

    … associated with a personal social media account. However, there are third-party companies that provide the service of matching business emails to personal emails. Platforms For B2C advertisers, the platform options are virtually endless. B2C social ad strategy is often an exercise in self-restraint, focusing efforts on the platforms that provide the best…

    Marketing Landin Social- 25 readers -
  • It’s time for SMBs to go all in on social and mobile video

    …. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing. …

    Jordan Kasteler/ Marketing Land- 30 readers -
  • Finally getting (Linked)In on the retargeting action

    … be the time to give it a try. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge…

    Marketing Landin Social Retargeting- 18 readers -
  • How to make ads less adversarial

    … Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has been an overall improvement in trust in advertising over the last three years, digital ad distrust still hovers around 39 percent, per YouGov. Your brand relies on social advertising and sponsored content…

    Marketing Landin How To's- 18 readers -
  • Email vs. social: Which works best for B2C?

    … If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts…

    Jordan Kasteler/ Marketing Landin Social EMail- 19 readers -
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