Social Media Marketing Column

    • How to use SEO data in your social media strategy

      Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

      Jordan Kasteler/ Marketing Landin Social SEO How To's- 20 readers -
    • How video ad quality affects campaign performance on Facebook

      These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and attract new customers. In fact, Outbrain reports that up to 87 percent of online marketers are using video! However, amid all of this enthusiasm for video advertising, marketers have yet to answer a simple question: Wha ...

      Marketing Landin Social Facebook How To's- 20 readers -
    • How to generate B2B leads with LinkedIn’s Sponsored InMail

      In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords for what we offer.

      Marketing Landin Social How To's- 28 readers -
  • B2B vs. B2C: What’s the social strategy?

    … associated with a personal social media account. However, there are third-party companies that provide the service of matching business emails to personal emails. Platforms For B2C advertisers, the platform options are virtually endless. B2C social ad strategy is often an exercise in self-restraint, focusing efforts on the platforms that provide the best…

    Marketing Landin Social- 25 readers -
  • It’s time for SMBs to go all in on social and mobile video

    …. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing. …

    Jordan Kasteler/ Marketing Land- 28 readers -
  • Finally getting (Linked)In on the retargeting action

    … be the time to give it a try. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge…

    Marketing Landin Social Retargeting- 18 readers -
  • How to make ads less adversarial

    … the content to be, based upon the headline. If you find that the perception of your content is unclear from your headlines, adjust headlines or content accordingly. Blacklist and whitelist where your ads appear Many social and native advertising platforms allow for some level of blacklisting of media sites where you do not wish your ads to show. The most…

    Marketing Landin How To's- 18 readers -
  • Email vs. social: Which works best for B2C?

    … If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts…

    Jordan Kasteler/ Marketing Landin Social EMail- 15 readers -
  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 24 readers -
  • Facebook Spaces & the risky virtualization of retail

    … formats and channels. He also works closely with the sales team to coordinate content across the company and establish the Bitly brand across the omnichannel, social, and mobile marketing space. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life. …

    Marketing Landin Social Facebook- 17 readers -
  • 5 ways to monetize your social media followings

    … Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain that social…

    Jordan Kasteler/ Marketing Landin Social- 20 readers -
  • Maximize your business’s Twitter impact

    … of content can further boost your following. Relevant, timely posts with pictures tend to attract more attention. With the help of the above tips, even an inexperienced business owner can benefit from public forums like Twitter. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Will Scott/ Marketing Landin Social Twitter- 22 readers -
  • Why it’s time to say goodbye to the ‘r’ in influencer

    … It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me explain why. Every marketer, agency and media publication is talking about influencer marketing, and 2017 has been deemed as the gold rush year for the advertising approach. Approximately two-thirds of marketers…

    Marketing Landin Social- 24 readers -
  • Is Snapchat’s bubble about to burst?

    … The Author Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to Marketing Land and recently spoke at PPC Hero Conf Philadelphia and SMX London. …

    Marketing Landin Social- 17 readers -
  • Search & social integration: Takeaways from SMX West

    … colleague, Maggie Malek, in the session, “SEO & Social: A Match Made in Marketing Heaven,” laid out several sources to look for insights that can help inform search and social efforts. Search informing social — In social media, people tend to post content that reflects the best version of themselves, which can make it difficult for marketers to get…

    Marketing Landin Social- 17 readers -
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