Social Media Marketing Column

    • Why marketers should be paying attention to Twitch

      Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.

      Marketing Landin Social- 34 readers -
    • 9 ways to sell on social media

      Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.

      Jordan Kasteler/ Marketing Landin Social- 34 readers -
    • 3 ways to see the future with social media data

      If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out in the long run, and the full context behind the events of the present. It would be overwhelming at times, but as a marketer, it would be fascinating.

      Marketing Landin Social- 24 readers -
  • Why influencer marketing trumps influencer advertising

    … on YouTube or Instagram. It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier…

    Marketing Landin Social- 20 readers -
  • Fixing Facebook’s fake news issue

    … no longer denies the issue of fake news and has implemented measures to combat it, hopefully diminishing its effects. This change of direction is likely not a moment too soon, as Germany’s government recently announced that it is proposing legislation to fine any social media site that disseminates fake news. “If, after appropriate examination, Facebook…

    Kristine Schachinger/ Marketing Landin Social Facebook- 16 readers -
  • 8 tips for jump-starting your social ads in 2017

    … on the bigger picture, rather than shifting from one tactic to another with your social ads. Will 2017 be the year you jump-start your social advertising? If you have any of your own tips for the new year, please share! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin Social- 16 readers -
  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 16 readers -
  • How to leverage influencers for SEO

    … coming from a spam site. Make sure your influencer’s blog or website does not have a high spam score. You can use tools like Moz or Ahrefs to validate that. Amplify their content. If the influencer posted a great piece, use your own social channels to amplify it. Share it, tweet it, and if possible, use some paid media to support it. The better…

    Benjamin Spiegel/ Marketing Landin Social SEO How To's- 24 readers -
  • Going viral: The top social media marketing columns of 2016

    … our top 10 social media marketing columns of 2016: 5 Yelp facts business owners should know (but most don’t) by Brian Patterson, published on 2/16/2016. Social activity: Facebook 244, Google+ 41, LinkedIn 314 Instagram advertising: What’s working? by Andrew Waber, published on 1/6/2016. Social activity: Facebook 360, Google+ 0, LinkedIn 426…

    Marketing Landin Social- 15 readers -
  • Should advertisers pressure Facebook to be audited?

    …+ speaking engagements, and 780+ published columns, Kevin Lee, is a true Digital Marketing pioneer. Kevin gives back to the industry regularly and was a founding SEMPO Board Member, its first elected Chairman and longest serving original board member. Kevin is also an inventor of several platforms and technologies. Kevin’s recent inventions include…

    Marketing Landin Social Facebook- 11 readers -
  • On brands, death and social media

    … and players posting thoughts and prayers for his family on social media. 2. Celebrate your connection Brands joining conversations on remembrance is a delicate subject. If your team does decide that you should say something, you want to do everything possible to make sure that your message is authentic and rooted in appreciation for that person’s life…

    Marketing Landin Social- 11 readers -
  • Why influencers are not programmatic

    … Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands…

    Marketing Landin Social- 18 readers -
  • Reviews: The most ignored, most important part of your social media strategy

    … the stars. I see this a lot in New York subways. The ads that actually interest people have faces in them. Better yet, they have reviews from actual people. That’s social proof that your company is doing well. It immediately shows that you have a customer-first mentality, too. Reviews are a marketing asset, not a reaction Companies have to stop…

    Marketing Landin Social- 23 readers -
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