Social Media Marketing Column

    • 10 things you should be doing now on social media to grow your business

      At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively. 1. Make sure you’re on Google and Facebook At a bare minimum, you need to make sure that your business ...

      Will Scott/ Marketing Landin Social- 17 readers -
    • What influencer marketing can learn from PR’s history

      Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the amplification power of networked social media audiences, within or outside of the social networks themselves. The parallels with PR abound — content married to the distributive power of media/social platforms, and the challenge of measuring t ...

      Marketing Landin Social- 17 readers -
  • A day in the life of a social CMI pro

    … and innovation. He's also a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. Previously Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities…

    Marketing Land- 12 readers -
  • Marketers: Track emotions, not just numbers

    … What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re talking about? The short answer is both. The useful answer is a little more complicated. When brands analyze social media data, the first step is often to look at the volume of conversation about a topic…

    Marketing Landin Social- 16 readers -
  • 10 easy steps to help your business flourish on Facebook

    …. Given the number of people on Facebook, creating an event page can also increase the turnout for your real-world event. Facebook events make it easy for users to invite friends and see how many people plan to attend. 9. Pay for advertising Once you collect a few hundred fans on Facebook, you’ll notice that your posts don’t seem to get as many views…

    Will Scott/ Marketing Landin Social Facebook- 13 readers -
  • A healthier, happier social presence: Tips for health care marketers in 2017

    … marketing, working at companies such as Salesforce, Hootsuite and social listening pioneer Radian6. Previously Rob was a B2B marketer in media and software and wished he had the power of social marketing in those days. He often speaks on the how social business is evolving for enterprise companies and loves to hear and share stories about how other businesses are integrating and growing social across their organizations. …

    Marketing Landin Social- 14 readers -
  • Pro tips for every Facebook visual ad type

    Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently ask me what the “best” type of ad is on Facebook. The truth is, they are all capable of driving incredible ROI when you know how to best utilize them.

    Marketing Land- 13 readers -
  • 3 steps to take your influencer marketing to the next level

    … initiatives with industry peers. Influencer marketing teams will soon be commonplace, too. Even the shiny (relatively) new social channels like Instagram and Snapchat are reaching maturation. Snapchat user growth fell 82 percent after Instagram Stories launched. Instagram engagement fell 33 percent between 2015 and 2016. This kind of saturation…

    Marketing Landin Social- 15 readers -
  • Why longer Facebook Live streams mean more engagement

    Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature.

    Carla Marshall/ Marketing Land- 19 readers -
  • LinkedIn Ads: How to target your ideal prospect, every time

    … “technical SEO,” “paid search” and “paid social,” while layering on the Manager level of seniority. That gives us Digital Marketing Managers quite precisely. (YES!) Groups + Seniority – We can target groups that digital marketers would join, such as “Social Media Marketing,” “Online Marketing” and “LinkedIn Advertising Group.” Then, as with #3…

    Marketing Landin Social How To's- 14 readers -
  • 2017 is here: Don’t dawdle. Double down on social media ads now

    … It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity to market to customers on social media — for a bargain price. In fact, research shows that after the spike in ad…

    Marketing Landin Social Facebook- 15 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
  • Beyond the Like: Measuring Facebook Reactions

    … Likes are so yesterday. Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness. Unlike the one-way nature of other media, social feedback mechanisms allow you to see how…

    Marketing Landin Social Facebook- 10 readers -
  • What businesses need to know about the Yelp Elite program

    For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp Elite Squad. We’re very important. Seriously though. I am a Yelp Elite, and despite the name and “South Park” episode dedicated to us, we’re a pretty normal group of abnormally active Yelp users.

    Marketing Land- 17 readers -
  • Using influencer campaigns for real-time amplification

    …-time marketing initiatives, including live television. With a well-timed campaign, content creators can call attention to your newest campaign or share a branded message or hashtag at the exact moment your audience is most likely to be paying attention. For example, Avocados From Mexico amplified its 2017 Super Bowl ad by recruiting thousands…

    Marketing Landin Social- 16 readers -
  • 2017: The age of social satellites

    … back to it later — is fading. A post-website experience Nothing should ever replace your owned media properties, especially your website and blog, but, in the year of the social satellite, you have to build marketing strategies that reflect this new reality. Enter the content campaign. Rather than cross-promoting the same thing on a bunch…

    Marketing Landin Social Content- 16 readers -
  • Three paid social features you need to try in 2017

    … platforms bringing many new features to the table. Which of these are you most excited to try for your brand in Q1? Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brad O'Brien joined 3Q Digital as Director of Social after spending several…

    Marketing Landin Social Facebook- 13 readers -
Get the top posts daily into your mailbox!
See more
A Post To Search Engine Land About Marketing Land Affiliate Marketing Analytics Bing Blogging Brand Advocates Branding Channel: Analytics & Conversion Channel: Local Channel: Mobile Marketing Channel: Social Media Marketing Channel: Video Content Marketing Data Mining Design, Usability & Conversion Column Display Advertising Display Advertising: Ad Blocking E Commerce Email Marketing Facebook Facebook: Advertising Facebook: Buttons & Plugins Facebook: Instagram Facebook: Instant Articles Facebook: Legal Facebook: Marketing Facebook: Messenger Facebook: Mobile Facebook: News Feed Facebook: Video Flickr Google Google Analytics Google: Google+ Google: Legal Google: Maps Google: Seo Google: Youtube Holiday Retailer How To Guides How To Guides: Content Marketing How To Guides: Email Marketing How To Guides: Local Marketing How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Search Marketing Instagram Internet Marketing Industry: Socialpro Jonah Peretti Klout Legal Legal: General Legal: Privacy Linkedin Marketing Automation Marketing Land's Annual #Hashtag Bowl Martech Microsoft Millennials Mobile Marketing Mobile Marketing Column Most Popular Stories Online Reputation Management Peer To Peer Pinterest Pinterest: Business Issues Pinterest: Business Use & Advertising Pinterest: User Interface Programmatic Advertising & Media Buying Public Relations Quizzes Reddit Search Engine Land Search Marketing Selfies Snapchat Social Media Social Media Marketing Social Media Marketing: Advertising Social Media Marketing: Hashtags Social Media Strategy Sponsored Content Statistics Statistics: Online Behavior Statistics: Social Media Streams Super Bowl Super Bowl Advertising Trending Topics Twitter Twitter: Accounts & Profiles Twitter: Advertising Twitter: Business Issues Twitter: Marketing Twitter: Periscope Video Word Of Mouth Marketing Yelp Youtube
More from around the web