Social Media Marketing Column

    • 8 companies doing social media right and what marketers can learn from them

      Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to your own marketing efforts. 1.

      Jordan Kasteler/ Marketing Land- 16 readers -
    • 3 next-level Yelp tricks for business owners

      I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge I can find.

      Marketing Land- 13 readers -
  • The future of Instagram is spam

    … switched those numbers around, you would probably see better ROI for your social media efforts. Brands have to stop thinking of Instagram as a secondary social channel and dig deep into the analytics for both Twitter and Instagram efforts. You might be surprised at what you find. Measuring impact Instagram is ripe for experimentation. Brands need…

    Marketing Landin Social- 10 readers -
  • Should you be using LinkedIn Ads?

    … business model needn’t include a subscription component to be successful, though. What you do need is for the value of your sale to be high enough to justify the elevated cost per click of LinkedIn Ads over that of other social ad channels. My rule of thumb is that companies whose average deal size is over $15K will likely be very successful here…

    Marketing Landin Social- 16 readers -
  • October surprise: When brands enter the political discussion

    …. posted a message on social media (since removed) that likened Syrian refugees to Skittles, the candy company found a way to respond without posting on its official channels. By working through a journalist, Skittles’ message was received loud and clear (and they haven’t chimed in since.) Tic Tac Tic Tac respects all women. We find the recent…

    Marketing Landin Social- 9 readers -
  • 4 tactics to generate quality leads from social media

    … Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools. While this is partly true, it’s not the complete truth…

    Marketing Landin Social- 15 readers -
  • Tracking the confusing reality of the cross-social experience

    … the film. I went right from social media to the offline product itself. This kind of cross-social experience is becoming increasingly common. About three-quarters (74 percent) of consumers rely on social media to make a buying decision. People tweet questions about products and ask for recommendations on Facebook. They visit Google Reviews, Amazon…

    Marketing Landin Social- 7 readers -
  • Navigating the new waters of live content

    … tools. Don’t feel that you need to cover the same event in all of your channels. As with any social media content, give people a reason to follow you in multiple places by developing varying content that makes sense and is optimized for each channel. Be flexible. Snapchat is all about quick, live, organic, unproduced content, while Instagram has…

    Marketing Landin Social Content Facebook- 8 readers -
  • Tackling social media myths

    … to garner the most meaningful audience insights); or through automation, investing in helpful tools for community management and organic measurement; or paid social. Automation is a wonder: search, social and marketing teams will live in harmony as they tie social media data back to their campaigns. Social media doesn’t convert users into buyers…

    Marketing Landin Social- 16 readers -
  • Up close at SMX: Using paid search and social together

    … expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect…

    Kristi Kellogg/ Marketing Landin Social Paid Search- 11 readers -
  • The truth behind McDonald’s ice cream conspiracy theory and other brand myths

    … urban legends have a negative impact on your business. One such urban legend is “The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016.” According to data from Quantifind (my employer), over the last 12 months, social conversations among people who eat at McDonald’s has grown 70 percent more likely to include complaints about…

    Marketing Land- 8 readers -
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