Social Media Marketing Column

    • Social shopping: How to use social media analytics to quantify purchase intent

      Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens before the customer ever clicks your ad or visits your website to make a purchase i ...

      Marketing Landin Social How To's- 14 readers -
    • How to make ads less adversarial

      Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has been an overall improvement in trust in advertising over the last three years, digital ad distrust still hovers around 39 percent, per YouGov. Your brand relies on social advertising and sponsored content to feed the top, middle and bottom ...

      Marketing Landin How To's- 14 readers -
    • Email vs. social: Which works best for B2C?

      If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...

      Jordan Kasteler/ Marketing Landin Social EMail- 11 readers -
  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 20 readers -
  • Facebook Spaces & the risky virtualization of retail

    During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually.

    Marketing Land- 14 readers -
  • 5 ways to monetize your social media followings

    … Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain that social…

    Jordan Kasteler/ Marketing Landin Social- 17 readers -
  • Maximize your business’s Twitter impact

    … will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone. 2. Don’t focus on products Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make a company look like a spammer…

    Will Scott/ Marketing Landin Social Twitter- 17 readers -
  • Why it’s time to say goodbye to the ‘r’ in influencer

    … It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me explain why. Every marketer, agency and media publication is talking about influencer marketing, and 2017 has been deemed as the gold rush year for the advertising approach. Approximately two-thirds of marketers…

    Marketing Landin Social- 22 readers -
  • Is Snapchat’s bubble about to burst?

    …. But how long can Snapchat’s star continue to rise? Recent data suggests, not for long. So here we take a closer look at its recent history and think about how it’s likely to fare now that it’s playing with the big dogs. The growth of Snapchat Snapchat (originally named Picaboo) was first founded as a selfie app allowing people to share short-lived…

    Marketing Landin Social- 17 readers -
  • Search & social integration: Takeaways from SMX West

    …-intent keywords (specific product line, service, offering keywords), direct response social ads 4. Don’t forget that social content is indexed by Google Yes, Twitter content is indexed in Google search results. Mark Traphagen’s presentation, “Google and Twitter: Singing a Duet for Your Marketing,” reviewed the specifics of how this content…

    Marketing Landin Social- 16 readers -
  • 10 tips to make the most of live video

    …. Several social media platforms offer live video, and my advice would be to try different types out and see what resonates best by platform. What type of live video makes the most sense for your brand to try first? Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin Social- 17 readers -
  • The art of social media minimalism

    … marketing cluttered? Are you constantly feeling stretched thin between too many different mediums? It might be time to start practicing the art of social media minimalism. Analyzing the clutter Your average enterprise now markets on eight different channels. That doesn’t mean they’re equally effective. Given an email list and a website, you could…

    Marketing Landin Social- 20 readers -
  • A day in the life of a social CMI pro

    … and innovation. He's also a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. Previously Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities…

    Marketing Land- 15 readers -
  • What influencer marketing can learn from PR’s history

    … Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the amplification power of networked social media audiences, within or outside of the social networks themselves. The parallels with PR abound — content married to the distributive power of media/social platforms…

    Marketing Landin Social- 19 readers -
  • Marketers: Track emotions, not just numbers

    … What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re talking about? The short answer is both. The useful answer is a little more complicated. When brands analyze social media data, the first step is often to look at the volume of conversation about a topic…

    Marketing Landin Social- 20 readers -
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