Social Media Marketing Column

    • Three paid social features you need to try in 2017

      Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your budgets, goals and targeting for the new year, it’s time to try out some shiny new social ad features. The three that I would personally recommend testing in Q1 include updated features to Facebook Dynamic Ads, Pinterest’s addition of Promoted App Pins ...

      Marketing Landin Social Facebook- 13 readers -
    • What businesses need to know about the Yelp Elite program

      For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp Elite Squad. We’re very important. Seriously though. I am a Yelp Elite, and despite the name and “South Park” episode dedicated to us, we’re a pretty normal group of abnormally active Yelp users.

      Marketing Landin Social- 17 readers -
    • Beyond the Like: Measuring Facebook Reactions

      Likes are so yesterday. Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness. Unlike the one-way nature of other media, social feedback mechanisms allow you to see how your audience is responding to ...

      Marketing Landin Social Facebook- 9 readers -
  • 2017 is here: Don’t dawdle. Double down on social media ads now

    … It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity to market to customers on social media — for a bargain price. In fact, research shows that after the spike in ad…

    Marketing Landin Social Facebook- 14 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
  • Using influencer campaigns for real-time amplification

    …-time marketing initiatives, including live television. With a well-timed campaign, content creators can call attention to your newest campaign or share a branded message or hashtag at the exact moment your audience is most likely to be paying attention. For example, Avocados From Mexico amplified its 2017 Super Bowl ad by recruiting thousands…

    Marketing Landin Social- 13 readers -
  • 2017: The age of social satellites

    … back to it later — is fading. A post-website experience Nothing should ever replace your owned media properties, especially your website and blog, but, in the year of the social satellite, you have to build marketing strategies that reflect this new reality. Enter the content campaign. Rather than cross-promoting the same thing on a bunch…

    Marketing Landin Social Content- 15 readers -
  • The 3 challenges all social CMI professionals face (and how to overcome them)

    … of the social data industry. Previously Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital. He authored Culture Shock, a 21st-century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011. …

    Marketing Landin How To's- 16 readers -
  • Why influencer marketing trumps influencer advertising

    … on YouTube or Instagram. It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier…

    Marketing Landin Social- 22 readers -
  • 3 ways to see the future with social media data

    …, but as a marketer, it would be fascinating. In many ways, analyzing social media data is like tapping into a deep well of such information. Digging into details about the past, particularly insights from sources as direct as individual users, reveals insights and data-driven predictions about the future. It’s not the same as snapping your fingers…

    Marketing Landin Social- 25 readers -
  • Why marketers should be paying attention to Twitch

    Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.

    Marketing Land- 37 readers -
  • Fixing Facebook’s fake news issue

    … no longer denies the issue of fake news and has implemented measures to combat it, hopefully diminishing its effects. This change of direction is likely not a moment too soon, as Germany’s government recently announced that it is proposing legislation to fine any social media site that disseminates fake news. “If, after appropriate examination, Facebook…

    Kristine Schachinger/ Marketing Landin Social Facebook- 17 readers -
  • 8 tips for jump-starting your social ads in 2017

    … on the bigger picture, rather than shifting from one tactic to another with your social ads. Will 2017 be the year you jump-start your social advertising? If you have any of your own tips for the new year, please share! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin Social- 18 readers -
  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 19 readers -
  • How to leverage influencers for SEO

    … that consumers have in brand messages. The third major issue is the decrease in organic reach across social media platforms. True influencers can still reach consumers organically, with content their followers want and believe; brands can’t. The influencers’ connection to organic search Organic search continues to be a challenge for many brands. While…

    Benjamin Spiegel/ Marketing Landin Social SEO How To's- 26 readers -
  • 9 ways to sell on social media

    … in such companies as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing. …

    Jordan Kasteler/ Marketing Landin Social- 36 readers -
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