Social Media Marketing Column

    • 4 tactics to generate quality leads from social media

      Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools. While this is partly true, it’s not the complete truth.

      Marketing Landin Social- 14 readers -
    • Tackling social media myths

      As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics tools, and changes in how and where consumers react to our communications, are now the norm. Just look at social media.

      Marketing Landin Social- 15 readers -
    • Paid search vs. paid social: how to design the ideal marketing mix

      Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly. Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You absolutely shoul ...

      Marketing Landin Social Paid Search How To's- 19 readers -
  • October surprise: When brands enter the political discussion

    …. posted a message on social media (since removed) that likened Syrian refugees to Skittles, the candy company found a way to respond without posting on its official channels. By working through a journalist, Skittles’ message was received loud and clear (and they haven’t chimed in since.) Tic Tac Tic Tac respects all women. We find the recent…

    Marketing Landin Social- 6 readers -
  • Tracking the confusing reality of the cross-social experience

    … the film. I went right from social media to the offline product itself. This kind of cross-social experience is becoming increasingly common. About three-quarters (74 percent) of consumers rely on social media to make a buying decision. People tweet questions about products and ask for recommendations on Facebook. They visit Google Reviews, Amazon…

    Marketing Landin Social- 7 readers -
  • Navigating the new waters of live content

    … tools. Don’t feel that you need to cover the same event in all of your channels. As with any social media content, give people a reason to follow you in multiple places by developing varying content that makes sense and is optimized for each channel. Be flexible. Snapchat is all about quick, live, organic, unproduced content, while Instagram has…

    Marketing Landin Social Content Facebook- 8 readers -
  • Up close at SMX: Using paid search and social together

    … expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect…

    Kristi Kellogg/ Marketing Landin Social Paid Search- 11 readers -
  • The truth behind McDonald’s ice cream conspiracy theory and other brand myths

    … urban legends have a negative impact on your business. One such urban legend is “The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016.” According to data from Quantifind (my employer), over the last 12 months, social conversations among people who eat at McDonald’s has grown 70 percent more likely to include complaints about…

    Marketing Land- 7 readers -
  • Writing a Yelp review that won’t get filtered

    … of all of your friends on those platforms who are also on Yelp. This makes it easy to just go down the list adding them all as friends, which just happens to fit into one of those important categories for a review to stick: user activity. If you don’t have a lot of friends on Yelp, or if you don’t want to connect your social profiles to Yelp, I have…

    Marketing Landin Social- 10 readers -
  • What marketers can learn from governments on social

    … higher average engagement as well. Social use cases: flags of many colors Just when you think you’ve figured out every way to use social media, new use cases pop up. The different platforms offer brands a variety of features and functionality to take advantage of, and marketers would be wise to look outside their worlds to find innovative ways…

    Marketing Landin Social Facebook Twitter- 10 readers -
  • Is interest targeting the future of marketing?

    … a contributor to Forbes, Business Insider and Social Media Today. He is a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book "StumbleUpon For Dummies." The views expressed here are his only and do not necessarily reflect the views of Oracle Responsys. …

    Steve Olenski/ Marketing Landin Social- 10 readers -
  • Can an ad-free, subscription-based social network exist?

    … Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out there yet? Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell…

    Marketing Landin Social- 10 readers -
  • 4 solutions to dial in your Facebook attribution

    … So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in is your attribution. If this sounds like your brand, you are not alone. Facebook attribution is a topic I’ve discussed with every single one of my clients at some point and continue to build…

    Marketing Landin Social Facebook- 12 readers -
  • 6 quick steps to jump-start your influencer marketing program

    …. If the influencer is another business, think about co-marketing initiatives you can create that target the same audience (live events, webinars, guides and podcasts are all great collaboration opportunities. For example, the team here at Bitly teams up with industry peers. For instance, we partnered with Buffer to host a webinar about social media design…

    Marketing Landin Social- 10 readers -
  • Optimizing your blog for the social and mobile reader

    We live in an attachment society. Take a look around any coffee shop, restaurant, park or mall, and you’ll see people’s noses glued to their smartphone screens. These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And it’s dangerous.

    Jordan Kasteler/ Marketing Land- 7 readers -
Get the top posts daily into your mailbox!
See more
A Post To Search Engine Land About Marketing Land Affiliate Marketing Analytics Bing Blogging Brand Advocates Branding Channel: Analytics & Conversion Channel: Local Channel: Mobile Marketing Channel: Social Media Marketing Channel: Video Content Marketing Data Mining Design, Usability & Conversion Column Display Advertising Display Advertising: Ad Blocking E Commerce Email Marketing Facebook Facebook: Advertising Facebook: Buttons & Plugins Facebook: Instagram Facebook: Instant Articles Facebook: Legal Facebook: Marketing Facebook: Mobile Facebook: News Feed Facebook: Video Flickr Google Google Analytics Google: Google+ Google: Legal Google: Maps Google: Seo Google: Youtube Holiday Retailer How To Guides How To Guides: Content Marketing How To Guides: Email Marketing How To Guides: Local Marketing How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Search Marketing Instagram Instant Coffee Internet Marketing Industry: Socialpro Jonah Peretti Klout Legal Legal: General Legal: Privacy Linkedin Marketing Automation Marketing Land's Annual #Hashtag Bowl Martech Microsoft Millennials Mobile Marketing Mobile Marketing Column Most Popular Stories Online Reputation Management Peer To Peer Pinterest Pinterest: Business Issues Pinterest: Business Use & Advertising Pinterest: Statistics Pinterest: User Interface Programmatic Advertising & Media Buying Public Relations Quizzes Reddit Search Engine Land Search Marketing Selfies Snapchat Sochi Olympics Social Media Social Media Marketing Social Media Marketing: Advertising Social Media Marketing: Hashtags Social Media Strategy Statistics Statistics: Online Behavior Statistics: Social Media Streams Super Bowl Trending Topics Twitter Twitter: Accounts & Profiles Twitter: Advertising Twitter: Business Issues Twitter: Marketing Twitter: Periscope Video Word Of Mouth Marketing Yelp Youtube
More from around the web