Social Media Marketing: Hashtags

  • The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

    … are found through brand hashtags on various social platforms, in addition to other means. The platform’s machine learning-driven predictive engine helps select the most relevant UGC for a brand’s needs. Here’s Olapic-collected UGC photos used in a brand’s email: Olapic will remain as a separate division, Lander said, with its own customer service…

    Marketing Landin Social- 13 readers -
  • 7 Billion People, One Story: The Power of Content Curation

    … from collectors and fans alike, all showing off their favorite itty bittys characters. Complete with its own branded hashtag, interactive poll and cascading media wall, Hallmark provides customers with inspiration, ideas and endless reasons to get excited about their favorite itty bittys characters. Hallmark’s community is marketing for them…

    Marketing Landin Social Content- 16 readers -
  • REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

    In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by life-threatening mob scenes, outdoor products retailer REI is opting out, or more accurately, choosing to #OptOutside this year. In a move consistent with the brand’s values, the company’s CEO this week announced that REI would be shuttering its sto ...

    Pamela Parker/ Marketing Land- 18 readers -
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