Social Media Marketing: Hashtags

  • Trump’s tweets dampen social sentiment toward brands, even when they’re nice

    When President Donald Trump calls out a brand in a tweet — whether he’s heralding or haranguing the brand — positive social media sentiment around that brand goes down, according to an analysis by data analytics firm 4C. 4C looked at social data surrounding six brands that Trump had mentioned on Twitter since being elected — General Motors, Walmart, Toyota, L.L. Bean, Ford and Boeing.

    Marketing Land- 17 readers -
  • The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

    … are found through brand hashtags on various social platforms, in addition to other means. The platform’s machine learning-driven predictive engine helps select the most relevant UGC for a brand’s needs. Here’s Olapic-collected UGC photos used in a brand’s email: Olapic will remain as a separate division, Lander said, with its own customer service…

    Marketing Landin Social- 16 readers -
  • 7 Billion People, One Story: The Power of Content Curation

    … from collectors and fans alike, all showing off their favorite itty bittys characters. Complete with its own branded hashtag, interactive poll and cascading media wall, Hallmark provides customers with inspiration, ideas and endless reasons to get excited about their favorite itty bittys characters. Hallmark’s community is marketing for them…

    Marketing Landin Social Content- 18 readers -
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