Social Media Marketing: Hashtags

  • The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

    … are found through brand hashtags on various social platforms, in addition to other means. The platform’s machine learning-driven predictive engine helps select the most relevant UGC for a brand’s needs. Here’s Olapic-collected UGC photos used in a brand’s email: Olapic will remain as a separate division, Lander said, with its own customer service…

    Marketing Landin Social- 16 readers -
  • 7 Billion People, One Story: The Power of Content Curation

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Kretchmer is the Founder and CEO of Livefyre, a real-time content marketing platform used by global media companies and brands to engage consumers through a combination of real-time content, conversation and social curation. Named to Inc’s 35 Under 35…

    Marketing Landin Social Content- 18 readers -