Social Media Marketing Strategy

  • 3 Things Your Social Media Manager Needs to Know

    If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap ...

    Growmap- 16 readers -
  • How to Turn Your Social Media Upside Down

    … Results-oriented sounds so buzzwordy (is that a word?!) that I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Some people say it’s to have a “social presence.” I hear that a lot. I’m not sure the term works for me though. It sounds flimsy, like…

    Growmapin Social Twitter How To's- 28 readers -
  • 7 Quick Tips to Get More Out of Your Instagram Ads

    …, and this number is likely to surpass other social channels like Twitter by 2017. Instagram is becoming one of the top channels for marketers, likely due to the fact that visual media is far more useful for engaging audiences than other traditional marketing channels online. Whether this popularity is caused by the expansion of mobile technology…

    Jeffbullas's Blogin Social- 22 readers -
  • A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

    … a little bit of everything in order to drive growth and engagement—and ultimately ROI. However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 92% of marketers said they’re unable to say which social media tactics are the most effective. So, stretching your strategy to include every platform and tactic may…

    TopRank®in Social How To's- 15 readers -
  • The Top 5 Apps For Your Next Social Media Contest

    … Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans. A social media contest could be as simple as running a small sweepstakes, or as complex as running a photo contest that includes social sharing, Instagram entry, and voting capabilities. The good news is that there…

    Jeff Bullas/ Jeffbullas's Blogin Social- 21 readers -
  • How To Set Goals For A Killer B2B Social Media Campaign

    … Marketing doesn’t happen without goal-setting. B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Marketers must clarify what they’re aiming to achieve…

    Jeffbullas's Blogin Social How To's- 16 readers -
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