Social Media Marketing Strategy

    • 3 Things Your Social Media Manager Needs to Know

      If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap ...

      Growmapin Social- 15 readers -
  • 7 Quick Tips to Get More Out of Your Instagram Ads

    …, and this number is likely to surpass other social channels like Twitter by 2017. Instagram is becoming one of the top channels for marketers, likely due to the fact that visual media is far more useful for engaging audiences than other traditional marketing channels online. Whether this popularity is caused by the expansion of mobile technology…

    Jeffbullas's Blogin Social- 21 readers -
  • A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

    … a little bit of everything in order to drive growth and engagement—and ultimately ROI. However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 92% of marketers said they’re unable to say which social media tactics are the most effective. So, stretching your strategy to include every platform and tactic may…

    TopRank®in Social How To's- 15 readers -
  • The Top 5 Apps For Your Next Social Media Contest

    … as a smart checklist for your next social media contest. The Top 5 Social Media Contest Apps 1. Heyo Heyo is a smart contest tool that caters to small businesses and agencies/consultants. They offer attractive contest templates, a simple, intuitive user interface, and great support. A distinguishing feature of Heyo is that all of their contest apps…

    Jeff Bullas/ Jeffbullas's Blogin Social- 21 readers -
  • How To Set Goals For A Killer B2B Social Media Campaign

    … Marketing doesn’t happen without goal-setting. B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Marketers must clarify what they’re aiming to achieve…

    Jeffbullas's Blogin Social How To's- 16 readers -
  • 5 Social Media Mobile Apps That Make Your Life Easy

    … can be quite beneficial when it comes to creating a proper social media marketing strategy. Image Source: Google Play If you see a brand mention, you can easily see the person it came from and respond to it from directly within the application without having to open another website or replying via email. The free application lists all your…

    Jeffbullas's Blogin Social- 30 readers -
  • Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

    … Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions…

    ZOG Digital Blog- 14 readers -
  • Why Did Your Last Social Media Marketing Campaign Fail?

    … Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts - but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we approach our social media marketing campaigns. We are forgetting who…

    Jeffbullas's Blogin Social- 23 readers -
  • Pay-to-Play: Social Media Marketing for Restaurants

    … Creating good content is an integral part to any digital marketing strategy. The issue many brands face is how to generate exposure with that content they’ve developed. While quality content can sometimes stand alone and reach the right audience organically, paid social advertising helps align the right users with the proper content and ensure…

    ZOG Digital Blogin Social- 18 readers -
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