Social Media Marketing World

  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 22 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool, and offered tactics for engaging on the platform. Who’s on Snapchat There are over 300 million monthly users on Snapchat. The vast majority…

    TopRank®- 17 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … getting a rest and visiting my Mom. (Mom wasn’t too happy about this!) Prior to this period, I spoke at virtually every major marketing conference in North America and spoke overseas as well. In fact, one of my favorite conferences is happening right now – Social Media Marketing World. I absolutely love speaking at conferences – it energizes me…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art…

    Lee Odden/ TopRank®in Social- 46 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    … While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy…

    TopRank®in Social- 22 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … “Who is more influential than the people closest to you that you respect and trust.” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. I remember…

    Ashley Zeckman/ TopRank®in How To's- 30 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 19 readers -
  • 8 Building Blocks to Create a World-Class Social Care Program

    … the brand and its customers for everyone to see. Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company. For the first time at Social Media Marketing World, there were sessions dedicated…

    TopRank®in Social- 16 readers -
  • 5 Secrets for Developing a Successful Client and Agency Relationship

    … Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water. No matter what stage they’re in, every brand has questions about how…

    Ashley Zeckman/ TopRank®- 25 readers -
  • Learn how to Compel Your Audience to Action with These 3 Storytelling Tips

    … to take action. Building that awareness doesn’t happen overnight. It takes time and the right injection of storytelling into your digital marketing strategy. Yesterday at Social Media Marketing World, I was able to gain insight into just how brands can do this from a panel of expert storytellers in a session moderated by Park Howell…

    TopRank®in How To's- 17 readers -
  • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

    … One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched…

    Lee Odden/ TopRank®- 50 readers -
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2017 All Amy Porterfield Amy Schmittauer Ann Handley B2b Marketing Branding Brian Fanzo Bryan Kramer Chris Brogan Christopher Penn Cliff Ravenscraft Content Creation Content Distribution Content Ignition Content Ignition Strategy Content Marketing Content Shock Corporate Communications Dan Miller Darren Rowse Digital Marketing Donna Moritz Economics Of Social Media Event Marketing Free Ticket Gary Vaynerchuk Gini Dietrich Guy Kawasaki Holly Homer How To Ian Cleary Images Influencer Marketing Jay Baer Jennifer Ballard Joe Pulizzi Joel Comm John Jantsch John Lee Dumas Kim Garst Known Leadership Lee Odden Leslie Samuel Let's Focus On Growth Let's Optimize Your Work Lists Lou Mongello Madalyn Sklar Marcus Sheridan Mari Smith Mark Schaefer Marketing Marketing Best Practices Marketing Conferences Marketing Events Marketing Leaders Marketing Pr Conferences Measurement And Roi Memes Michael Hyatt Michael Stelzner Neal Schaffer Online Marketing Pat Flynn Peg Fitzpatrick Pinterest Podcasting Tutorial Presentation Ideas Public Relations Public Speaking Ray Edwards Roi And Measurement San Diego Scott Monty Seo Shaun Mcbride Smmw Smmw16 Smmw17 Snapchat Social Care Program Social Media Social Media Best Practices Social Media Examiner Social Media Influencers Social Media Marketing Social Media Marketing Influencers Social Media Strategy Steve Dotto Storytelling Sue B. Zimmerman The Smart Passive Income Podcast Tim Schmoyer Time Management Traffic Building And Growth Viveka Von Rosen Win A Ticket Zach King