Social Media Marketing World

  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 16 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … “Social media evolution is inevitable. All you can do is evolve along with it.” - @carlosgil83 Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get…

    TopRank®- 15 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 39 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    … While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy…

    TopRank®in Social- 18 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … “Who is more influential than the people closest to you that you respect and trust.” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. I remember…

    Ashley Zeckman/ TopRank®in How To's- 25 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 13 readers -
  • 8 Building Blocks to Create a World-Class Social Care Program

    … to building a social infrastructure to enable your company to exceed customer expectations. In his session, Dan Gingiss, the head of Digital Marketing at Humana, provided 8 building blocks to help marketers create a world-class social care program. For the following 8 steps, Dan provided a definition for what it is and what you need to think about…

    TopRank®in Social- 11 readers -
  • 5 Secrets for Developing a Successful Client and Agency Relationship

    … to best work with a digital marketing agency and make the most of the relationship. To help answer those burning questions, TopRank Marketing CEO Lee Odden participated in a panel along with Mitch Joel and Jessika Phillips at Social Media Marketing World that tackled some of the questions that everyone has, but are afraid to discuss. Below you’ll find…

    Ashley Zeckman/ TopRank®- 19 readers -
  • Learn how to Compel Your Audience to Action with These 3 Storytelling Tips

    … to take action. Building that awareness doesn’t happen overnight. It takes time and the right injection of storytelling into your digital marketing strategy. Yesterday at Social Media Marketing World, I was able to gain insight into just how brands can do this from a panel of expert storytellers in a session moderated by Park Howell…

    TopRank®in How To's- 11 readers -
  • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

    … One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched…

    Lee Odden/ TopRank®- 41 readers -
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