Social Media Marketing World

  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 17 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool, and offered tactics for engaging on the platform. Who’s on Snapchat There are over 300 million monthly users on Snapchat. The vast majority…

    TopRank®- 16 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 41 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … World 2017. Learn More about SMMW 2017! Here’s why you should attend this conference: Discover the best and newest ways to deploy and track social tactics: Take in 120+ practical, action-oriented social media marketing sessions and workshops from the world’s leading experts—all in beautiful San Diego, California. Reduce your trial and error time…

    Douglas Karr/ Marketing Technology Blog- 52 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    … While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy…

    TopRank®in Social- 21 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … that relationship. Today, it has become much more difficult to capture and hold the attention of many in-demand influencers. Many companies are unsure of how exactly to effectively identify, qualify and recruit influencers into their digital marketing strategy. Last week, TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing…

    Ashley Zeckman/ TopRank®in How To's- 28 readers -
  • Highlights from my #SMMW keynote speech

    … holding us back: ROI and measurement, RESOURCES to get things done, and REACH in a noisy world. Let’s look at these in a little more detail. ROI How do we measure social media marketing? This is a topic we have been debating for more than a decade! I challenged the audience to consider qualitative measures in addition to things they could easily…

    {grow}in SEO Content- 17 readers -
  • 8 Building Blocks to Create a World-Class Social Care Program

    … the brand and its customers for everyone to see. Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company. For the first time at Social Media Marketing World, there were sessions dedicated…

    TopRank®in Social- 14 readers -
  • 5 Secrets for Developing a Successful Client and Agency Relationship

    … to best work with a digital marketing agency and make the most of the relationship. To help answer those burning questions, TopRank Marketing CEO Lee Odden participated in a panel along with Mitch Joel and Jessika Phillips at Social Media Marketing World that tackled some of the questions that everyone has, but are afraid to discuss. Below you’ll find…

    Ashley Zeckman/ TopRank®- 24 readers -
  • Learn how to Compel Your Audience to Action with These 3 Storytelling Tips

    … to take action. Building that awareness doesn’t happen overnight. It takes time and the right injection of storytelling into your digital marketing strategy. Yesterday at Social Media Marketing World, I was able to gain insight into just how brands can do this from a panel of expert storytellers in a session moderated by Park Howell…

    TopRank®in How To's- 15 readers -
  • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

    … One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched…

    Lee Odden/ TopRank®- 46 readers -
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