Social Media Marketing World

  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … for internal influencers in your marketing, PR, customer success, community management, and HR departments. Externally, look to industry thought leaders, your own customers, and journalists to round out your program. Three Levels of Influencer Engagement It’s easy to get started with influencer marketing. From the first stage, you can gradually grow…

    TopRank®- 22 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool, and offered tactics for engaging on the platform. Who’s on Snapchat There are over 300 million monthly users on Snapchat. The vast majority…

    TopRank®- 17 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … getting a rest and visiting my Mom. (Mom wasn’t too happy about this!) Prior to this period, I spoke at virtually every major marketing conference in North America and spoke overseas as well. In fact, one of my favorite conferences is happening right now – Social Media Marketing World. I absolutely love speaking at conferences – it energizes me…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

    Lee Odden/ TopRank®- 47 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    … While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy…

    TopRank®in Social- 22 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … that relationship. Today, it has become much more difficult to capture and hold the attention of many in-demand influencers. Many companies are unsure of how exactly to effectively identify, qualify and recruit influencers into their digital marketing strategy. Last week, TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing…

    Ashley Zeckman/ TopRank®in How To's- 30 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 19 readers -
  • 8 Building Blocks to Create a World-Class Social Care Program

    … the brand and its customers for everyone to see. Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company. For the first time at Social Media Marketing World, there were sessions dedicated…

    TopRank®in Social- 16 readers -
  • 5 Secrets for Developing a Successful Client and Agency Relationship

    … to best work with a digital marketing agency and make the most of the relationship. To help answer those burning questions, TopRank Marketing CEO Lee Odden participated in a panel along with Mitch Joel and Jessika Phillips at Social Media Marketing World that tackled some of the questions that everyone has, but are afraid to discuss. Below you’ll find…

    Ashley Zeckman/ TopRank®- 25 readers -
  • Learn how to Compel Your Audience to Action with These 3 Storytelling Tips

    … to take action. Building that awareness doesn’t happen overnight. It takes time and the right injection of storytelling into your digital marketing strategy. Yesterday at Social Media Marketing World, I was able to gain insight into just how brands can do this from a panel of expert storytellers in a session moderated by Park Howell…

    TopRank®in How To's- 17 readers -
  • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

    … One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched…

    Lee Odden/ TopRank®- 51 readers -
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