Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • Four ways to fix the social data disconnect

    …When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Please visit Marketing Land for the full article. …

    Marketing Land- 16 readers -
  • How Sales and Marketing Alignment Drives Better B2B Results on LinkedIn

    … to the prospect, assists in their research of a solution, and engages the decision-maker – all while differentiating our client from the competition – we see great results. You will, too! Want to get the full story on how LinkedIn powers superior sales and marketing alignment? Download The Power Couple: How Sales and Marketing Alignment Makes your Business Unstoppable © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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