Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … This! 32% of teenagers consider Instagram to be the most important social network Tweet This! Female internet users are more likely to use Instagram than men, at 38% vs. 26% Tweet This! 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less Tweet This! 81% of millennials check Twitter at least…

    Douglas Karr/ Marketing Technology Blogin Social- 61 readers -
  • 4 Apps That Will Visually Up Your Instagram Game

    … 600 million. That’s how many Instagram accounts are currently live, according to the social media giant themselves. That’s a big crowd to get lost in (especially if you’re a business trying to sell a product or service), and it’s also why it’s so important to have your photos stand out from the rest. No matter how intriguing your captions…

    Rise to the Topin Social- 55 readers -
  • What is Native Advertising?

    … media publishers are not compliant with the FTC’s rules that govern website native ads and sponsored content, according to a study released this week by MediaRadar. Why Disclosure is Critical Disclosure of native advertising is the law in the United States and in many other countries. But disclosure of a relationship with a brand isn’t just…

    Douglas Karr/ Marketing Technology Blog- 54 readers -
  • 20 Creative Ways to Use Social Media for Storytelling

    … Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media…

    Buffer Blogin Social- 49 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 48 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … decisions. Why Is Big Data Different? In the old days… you know… a few years ago, we would utilize systems to extract, transform and load data (ETL) into giant data warehouses that had business intelligence solutions built over them for reporting. Periodically, all the systems would backup and combine the data into a database where reports could be run…

    Douglas Karr/ Marketing Technology Blogin EMail- 45 readers -
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