Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.
Posts about Social Media Marketing
  • Four ways to fix the social data disconnect

    …When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Please visit Marketing Land for the full article. …

    Marketing Land- 16 readers -
  • How Sales and Marketing Alignment Drives Better B2B Results on LinkedIn

    … to the prospect, assists in their research of a solution, and engages the decision-maker – all while differentiating our client from the competition – we see great results. You will, too! Want to get the full story on how LinkedIn powers superior sales and marketing alignment? Download The Power Couple: How Sales and Marketing Alignment Makes your Business Unstoppable © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

    … Do you get all the traffic you’d like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease? Yeah, don’t worry, no one actually says Yes to that question. Getting new people to your site can be tricky, and changes in Google and Facebook algorithms don’t Read More... The post A ‘Big Blog’ Strategy…

    Sonia Simone/ Copyblogger- 11 readers -
  • What’s Changed About Corporate Blogging Over The Years?

    … ago were a few hundred words and perhaps had a very small image. Nowadays, video and imagery dominate the written content. Content must be well-researched and written better than any competitor if you hope for it to attract relevant traffic and conversions. Frequency – consumers and businesses alike are tuning out, there’s just too damn much…

    Douglas Karr/ Marketing Technology Blogin Social- 11 readers -
  • How to Use Instagram as a Marketing Tool for Your Business

    by Robert Clough Whether you own a salon or an e-commerce store, any business can benefit from using the app. Read on to learn how you can use Instagram as a marketing tool. Businesses have yet to really figure out Instagram as a marketing tool. It's massively popular and everyone wants a piece of that traffic. And most people think they have it figured out, but they don't.

    Search Engine Guide- 9 readers -
  • Where Are the Female Influencers?

    … A really interesting study came out from digital marketing firm Collective Bias. They wanted to look at the demographic of female social influencers and how they used different social platforms. Their primary platform of focus, however, was Snapchat, which has been growing in popularity over the last couple of years. What they found was [...] The post Where Are the Female Influencers? appeared first on Search Engine People Blog. …

    Ann Smarty/ Search Engine People Blog- 8 readers -
  • JARVEE: Windows-Based Social Media Automation Software.

    … JARVEE is an affordable platform that operates in place of a social media team to ensures your online brand’s success by growing, driving more traffic, and driving more leads to your business. Because it’s a windows-based desktop software, it doesn’t have many of the limitations of service APIs and third-party automation platforms. One word…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Lots of Facebook News — But Little Progress in Local

    … Last week produced a flurry of Facebook news, including the latest News Feed algorithm tweaks, a limited local news section, the apparent end of its hybrid AI/human chatbot experiment, and murmurings about video chat hardware. Since local marketers rate social media as one of if not the most effective marketing channels, and since Facebook…

    Street Fightin Social- 7 readers -
  • Get More Traffic, More Confidence, and More Work Done

    … Good to see you again! With the Monday Martin Luther King, Jr. holiday, this was a short week on Copyblogger. On Tuesday, Kelton Reid kicked things off with a thoughtful look at impostor syndrome — with clues on how to approach it from different sources, including the famous Turing Test. And on Wednesday, I talked Read More... The post Get More…

    Sonia Simone/ Copyblogger- 5 readers -
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