Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 17 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 26 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 17 readers -
  • How to Measure Your LinkedIn Activities

    … Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling…

    Social Media Examinerin Social How To's- 29 readers -
  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 18 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • 5 Tools for Measuring Social Marketing Results

    … and pageviews. Businesses can parse this information to uncover geographical data as well, which can be useful when determining what type of content to post on social networks. Pricing starts at $59 per month for Sendible’s Startup plan. 5. Trackur: Make data-driven decisions on social spending. Trackur provides its users with social media measurement…

    Stephanie Miles/ Street Fightin Social- 17 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 21 readers -
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    …, Dell. Social media strategy has become is a fundamental part of most marketing plans, but as marketers, we are pushed to show the value of these programs. Below are three ways you can measure and share the value of your social media marketing program. #1 – Understand Your Current Situation When creating your social media measurement strategy…

    TopRank®in Social- 24 readers -
  • How to Use Social Media for Small Business

    … It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 32 readers -
  • The Best Way to Measure Thought Leadership

    … measurement around those outcomes. So what will happen? Your business will grow. It is the ultimate outcome, but it is impacted by far too many things to be the metric for one program or initiative. More people will come to you, looking to hire you (or looking to work for you). This is closer, but it is still too broad. People will want…

    Eric Wittlake/ {grow}- 9 readers -
  • Four lessons in marketing data analysis for beginners

    … led to an investigation and a multi-million-dollar capital project. The real insight and innovation comes from the small data, not the Big Data. 5. Are we being paralyzed by analysis? I read a story one time about how one car company spent millions of dollars in research because their sun roof wouldn’t open properly at temperatures below zero…

    {grow}- 9 readers -
  • Four online marketing metrics to obsess about

    … to, measurements that indicate I am growing a loyal audience who will eventually buy stuff: Returning visitors. The sales cycle for my B2B business is very long. It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. So I want people to keep coming back to my site. As long as this number keeps rising…

    {grow}- 15 readers -
  • I don’t know my online audience and neither do you

    …-estimate this number because the online version of word of mouth transmission is so easy to see and record for measurement purposes. Social media provides such an intoxicating database of tweets, mentions, and posts that it is easy to rely to heavily on these symbols of content transmission. But it gets more interesting. A number of studies show…

    {grow}- 15 readers -
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