Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 15 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 13 readers -
  • How to Measure Your LinkedIn Activities

    … to specifically examine user flow referral traffic from social media networks such as LinkedIn, Twitter, Facebook, and others. #3: Measure Conversion Rates Ultimately, you want to convert your LinkedIn referral traffic into customers. Here are some measurement ideas to gauge the number of sales opportunities and sales generated from your LinkedIn…

    Social Media Examinerin Social How To's- 17 readers -
  • A ton of useful information on social media marketing measurement!

    … In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. This was one of my most popular posts ever and I…

    {grow}in Social- 14 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 9 readers -
  • 5 Tools for Measuring Social Marketing Results

    … is also able to standardize metrics to facilitate cross-channel measurement. Businesses can add context by comparing their KPIs to competitors in their industries. Simply Measured’s Social plan starts at $500 per month. 2. Qualia: Analyze website visits to assess changes in consumer intent. Formerly known as LocalResponse, Qualia gives marketers…

    Stephanie Miles/ Street Fightin Social- 15 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 16 readers -
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    …, Dell. Social media strategy has become is a fundamental part of most marketing plans, but as marketers, we are pushed to show the value of these programs. Below are three ways you can measure and share the value of your social media marketing program. #1 – Understand Your Current Situation When creating your social media measurement strategy…

    TopRank®in Social- 22 readers -
  • How to Use Social Media for Small Business

    … It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 29 readers -
  • The Best Way to Measure Thought Leadership

    … measurement around those outcomes. So what will happen? Your business will grow. It is the ultimate outcome, but it is impacted by far too many things to be the metric for one program or initiative. More people will come to you, looking to hire you (or looking to work for you). This is closer, but it is still too broad. People will want…

    Eric Wittlake/ {grow}- 8 readers -
  • Four lessons in marketing data analysis for beginners

    … Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales. I asked what I…

    {grow}- 7 readers -
  • Four online marketing metrics to obsess about

    … to, measurements that indicate I am growing a loyal audience who will eventually buy stuff: Returning visitors. The sales cycle for my B2B business is very long. It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. So I want people to keep coming back to my site. As long as this number keeps rising…

    {grow}- 12 readers -
  • I don’t know my online audience and neither do you

    …-estimate this number because the online version of word of mouth transmission is so easy to see and record for measurement purposes. Social media provides such an intoxicating database of tweets, mentions, and posts that it is easy to rely to heavily on these symbols of content transmission. But it gets more interesting. A number of studies show…

    {grow}- 13 readers -
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