Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 19 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 20 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 29 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … the effectiveness of the content or ads! How do we unravel this mystery of the true impact of our marketing content? Advanced marketers looking beyond mere “activity” will have to dig deeper and focus on new types of research and surveying that can reveal gains in reach, resonance, and reaction. Reach Did I reach the right number of people and the right type…

    {grow}in Content- 17 readers -
  • How to Measure Your LinkedIn Activities

    … to specifically examine user flow referral traffic from social media networks such as LinkedIn, Twitter, Facebook, and others. #3: Measure Conversion Rates Ultimately, you want to convert your LinkedIn referral traffic into customers. Here are some measurement ideas to gauge the number of sales opportunities and sales generated from your LinkedIn…

    Social Media Examinerin Social How To's- 30 readers -
  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 19 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • 5 Tools for Measuring Social Marketing Results

    … 5 Tools for Measuring Social Marketing Results September 22, 2015 by Stephanie Miles Leave a Comment Filed Under: Features Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so many metrics to measure, it’s challenging for small business owners to know what…

    Stephanie Miles/ Street Fightin Social- 18 readers -
  • A solution to the content marketing measurement puzzle

    … Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. How do I measure the value of what I am doing? First, let’s not rule out…

    {grow}in Content- 21 readers -
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    … Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | 3 Ways to Measure the Value of Your Social Media Marketing Program | http://www.toprankblog.com The post 3 Ways to Measure the Value of Your Social Media Marketing Program appeared first on Online Marketing Blog - TopRank®. …

    TopRank®in Social- 25 readers -
  • How to Use Social Media for Small Business

    …. In this post, we look at strategies to create an effective social media strategy with minimal resources. Kristi Hines, Salesforce Canada Blog Salesforce has broken down a social media strategy for small business to 5 basic stages. Set Realistic Goals Choose the Right Networks to Achieve Your Goals Focus on the Activity that Will Help You…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 34 readers -
  • The Best Way to Measure Thought Leadership

    … By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sure! We’ll just start publishing the barely regurgitated points of view previously shared by others that actually took the time to think about them. Piece of cake. Sadly, this seems to be what thought leadership means…

    Eric Wittlake/ {grow}- 10 readers -
  • Four lessons in marketing data analysis for beginners

    … KNOW there was a change.” Real marketing data analysis I hired a statistician to put the data through the appropriate test and learned that there was an 80 percent chance they were wrong and that the small increase was accounted for through normal variability in the data. I told the SEO I wouldn’t pay them until they started providing statistically…

    {grow}- 10 readers -
  • Four online marketing metrics to obsess about

    … race with breath-taking, epic videos. Eventually computers will be creating Grade A content for us with a push of a button. But traffic alone will never create an audience who loves your business. Four online marketing metrics So what does matter? There is no one-size-fits-all answer, but here are the four metrics that I pay attention…

    {grow}- 15 readers -
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