Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 16 readers -
  • A course correction for influence marketing measurement

    I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly.

    {grow}- 22 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … brand’s image and change attitudes of customers? To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. It’s time to dig deeper. Reaction Ultimately our marketing my produce a reaction. Did I cause…

    {grow}in Content- 16 readers -
  • How to Measure Your LinkedIn Activities

    … of personal connections, content shares and likes, and follower engagement with your company page and showcase pages. These indicate increased awareness and visibility of your business. A great strategy is to include employees in your social selling process, which will increase the likelihood that potential customers will learn about you and eventually…

    Social Media Examinerin Social How To's- 22 readers -
  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 18 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 10 readers -
  • 5 Tools for Measuring Social Marketing Results

    … and pageviews. Businesses can parse this information to uncover geographical data as well, which can be useful when determining what type of content to post on social networks. Pricing starts at $59 per month for Sendible’s Startup plan. 5. Trackur: Make data-driven decisions on social spending. Trackur provides its users with social media measurement…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 20 readers -
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    …, Dell. Social media strategy has become is a fundamental part of most marketing plans, but as marketers, we are pushed to show the value of these programs. Below are three ways you can measure and share the value of your social media marketing program. #1 – Understand Your Current Situation When creating your social media measurement strategy…

    TopRank®in Social- 23 readers -
  • How to Use Social Media for Small Business

    … It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 31 readers -
  • The Best Way to Measure Thought Leadership

    … your perspective about changes in the market. More specifically, when you or your organization are seen as a thought leader, the media will want your perspective on what is happening in the market. This is what you need to measure. How many quotes and references are you getting each quarter? Is it consistently increasing? Are quotes in those…

    Eric Wittlake/ {grow}- 9 readers -
  • Four lessons in marketing data analysis for beginners

    … KNOW there was a change.” Real marketing data analysis I hired a statistician to put the data through the appropriate test and learned that there was an 80 percent chance they were wrong and that the small increase was accounted for through normal variability in the data. I told the SEO I wouldn’t pay them until they started providing statistically…

    {grow}- 8 readers -
  • Four online marketing metrics to obsess about

    … race with breath-taking, epic videos. Eventually computers will be creating Grade A content for us with a push of a button. But traffic alone will never create an audience who loves your business. Four online marketing metrics So what does matter? There is no one-size-fits-all answer, but here are the four metrics that I pay attention…

    {grow}- 13 readers -
  • I don’t know my online audience and neither do you

    … that about 70 percent of social content sharing occurs through mechanisms we never see through analytics like email, private messages, and text messaging. This is called “dark social media” because our content is moving but we’ll never know it because it’s behind a secure firewall. So we only capture in our analytics 30 percent of that 7 percent…

    {grow}- 14 readers -
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