Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
    • Social Media Marketing World | San Diego | Feb 28 – Mar 2, 2018

      It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who Should Attend Social Media Marketing World? Experienced Social Media Marketers – This is the person whose job is to manage social media marketing and has been doing it for years, but is struggl ...

      Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Social media engagement is a lousy metric

    … math — the vast majority of people who read my stuff will never comment. And that’s OK. Engagement is not necessarily a measurement of impact. The connection is real I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. But that doesn’t mean…

    {grow}in Social- 20 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 22 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 29 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 19 readers -
  • How to Measure Your LinkedIn Activities

    … of personal connections, content shares and likes, and follower engagement with your company page and showcase pages. These indicate increased awareness and visibility of your business. A great strategy is to include employees in your social selling process, which will increase the likelihood that potential customers will learn about you and eventually…

    Social Media Examinerin Social How To's- 34 readers -
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