Social Media Measurement

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Posts about Social Media Measurement
  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 19 readers -
  • Validate Your Social Media Strategy Against this 8-Point Checklist

    … and successful social media processes. Measurement – Whether it’s awareness, engagement, authority, retention, conversions, upsells, or experience, every social media strategy must have tools implemented to fully measure the key performance indicators of the strategy. Here’s the full infographic – be sure to check this against your strategies to ensure you’re building a profitable social media program. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 36 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 21 readers -
  • A course correction for influence marketing measurement

    … at that time had a person or department looking after influencer outreach. How did they determine who was an influencer? I pressed the head of one agency to reveal their secret formula and here it is: Klout. In fact, most agencies are still using Klout with a little sugar on top. That’s right. After all these years most influencers are still determined…

    {grow}in Content Facebook Twitter- 29 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 19 readers -
  • How to Measure Your LinkedIn Activities

    … of personal connections, content shares and likes, and follower engagement with your company page and showcase pages. These indicate increased awareness and visibility of your business. A great strategy is to include employees in your social selling process, which will increase the likelihood that potential customers will learn about you and eventually…

    Social Media Examinerin Social How To's- 32 readers -
  • A ton of useful information on social media marketing measurement!

    … In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. This was one of my most popular posts ever and I…

    {grow}in Social- 19 readers -
  • How to Measure Social Media Success

    … using third-party resources. With the dimensions in mind, social media performance is often a leading indicator of the success of your engagement strategy. The return on investment will increase over time as you continue to grow your reach and authority, so your goals will need continuously adjusted. This infographic does a great job of providing…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • 5 Tools for Measuring Social Marketing Results

    … and pageviews. Businesses can parse this information to uncover geographical data as well, which can be useful when determining what type of content to post on social networks. Pricing starts at $59 per month for Sendible’s Startup plan. 5. Trackur: Make data-driven decisions on social spending. Trackur provides its users with social media measurement…

    Stephanie Miles/ Street Fightin Social- 18 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 22 readers -
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    … Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | 3 Ways to Measure the Value of Your Social Media Marketing Program | http://www.toprankblog.com The post 3 Ways to Measure the Value of Your Social Media Marketing Program appeared first on Online Marketing Blog - TopRank®. …

    TopRank®in Social- 26 readers -
  • How to Use Social Media for Small Business

    …. In this post, we look at strategies to create an effective social media strategy with minimal resources. Kristi Hines, Salesforce Canada Blog Salesforce has broken down a social media strategy for small business to 5 basic stages. Set Realistic Goals Choose the Right Networks to Achieve Your Goals Focus on the Activity that Will Help You…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 35 readers -
  • The Best Way to Measure Thought Leadership

    … measurement around those outcomes. So what will happen? Your business will grow. It is the ultimate outcome, but it is impacted by far too many things to be the metric for one program or initiative. More people will come to you, looking to hire you (or looking to work for you). This is closer, but it is still too broad. People will want…

    Eric Wittlake/ {grow}- 10 readers -
  • Four lessons in marketing data analysis for beginners

    … Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales. I asked what I…

    {grow}- 11 readers -
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