Social Media Metric

  • How To Drive Measurable Social Media Results

    …5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 29 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 18 readers -
  • How to Present Your Social Media ROI Report to the Boss

    … are invaluable when putting together your report). To find Instagram numbers, check out Iconosquare, formerly Statigram, Curalate (which also tracks Pinterest) or Nitrogram. Pinterest offers its own analytics or you can use a third-party tool like Tailwind. To track Twitter interactions like retweets, mentions and hashtags, take at look…

    Social Media Examinerin Social- 21 readers -