Social Media Metric

  • How To Drive Measurable Social Media Results

    …5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 29 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … to use to evaluate your social media efforts. Research shows the metrics marketers value most. #1: Consider Shifts in Metric Choices In August 2014, Duke University’s Fuqua School of Business along with the American Marketing Association surveyed 408 chief marketing officers and 4,582 marketers total to gauge how metric choices and priorities…

    Social Media Examinerin EMail- 17 readers -
  • How to Present Your Social Media ROI Report to the Boss

    … at Talkwalker, Tweet Binder or Twitonomy. Of course, your best bet for tracking your Google+ success is Google Analytics (which is also ideal for websites and blogs). If YouTube is part of your campaign, it offers its own Insights you can include in reports on brand appearances in videos (including logos and mentions) and the number of views each video has…

    Social Media Examinerin Social- 20 readers -