Social Media Metric

  • How To Drive Measurable Social Media Results

    … are 4 social media platforms that support lead generation Blog: Answer your customers’ questions, support your search optimization, and link directly to your product. Marcus Sheridan found that answering his customers’ key question yielded $2 million in sales. YouTube: Strut your product’s stuff on YouTube to show its 360° glory. Also, use…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 36 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … have shifted over the past four years. As the eMarketer chart below shows, four years ago in August 2010, nearly 18% of marketers used sales as a metric for success. By August 2014, that number had actually dropped by 1% to 17%. Further, using “profits per customer” as a metric dropped from 9% to 6%. Also, following “revenues per customer” dropped…

    Social Media Examinerin EMail- 22 readers -
  • How to Present Your Social Media ROI Report to the Boss

    … at Talkwalker, Tweet Binder or Twitonomy. Of course, your best bet for tracking your Google+ success is Google Analytics (which is also ideal for websites and blogs). If YouTube is part of your campaign, it offers its own Insights you can include in reports on brand appearances in videos (including logos and mentions) and the number of views each video has…

    Social Media Examinerin Social- 28 readers -
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