Social Media Metric

  • How To Drive Measurable Social Media Results

    …5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 34 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … to use to evaluate your social media efforts. Research shows the metrics marketers value most. #1: Consider Shifts in Metric Choices In August 2014, Duke University’s Fuqua School of Business along with the American Marketing Association surveyed 408 chief marketing officers and 4,582 marketers total to gauge how metric choices and priorities…

    Social Media Examinerin EMail- 19 readers -
  • How to Present Your Social Media ROI Report to the Boss

    … your clients and management can see, social media results usually take more time and are less apparent, making it difficult to convey the positive return on social investments. The key to presenting a strong case for the ROI of social media campaigns is to track, analyze and present data that justifies the brand’s online investment…

    Social Media Examinerin Social- 25 readers -