Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 21 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 9 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 10 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your…

    Social Media Examinerin Social- 21 readers -
  • Social Media ROI’s Missing Ingredient

    … good at advanced, cutting edge social media. You should definitely be following Nick Cicero in social. Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube, iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). More Jay Today Videos From This Week: …

    Jay Baer/ Convince and Convertin Social Paid Search- 16 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … and reporting can be fixed: 1. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. There is no shortage of data points available….don’t select them all. Focus on a meaningful handful of illustrative metrics, and track them rigorously over time, to see trends as they develop. 2. Tie…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 15 readers -
  • The Real Truth About Social Media Metrics

    THE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

    Jay Baer/ Convince and Convertin Social- 20 readers -
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