Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 18 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 8 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 9 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … interaction. You may find some of the results surprising. For example, Shopify gets the most engagement on Instagram. That’s probably not the first place you’d think people would go for an ecommerce solution, but Shopify is connecting well there. #4: Identify Industry Influencers Use a tool like BuzzSumo to identify who the influencers…

    Social Media Examinerin Social- 20 readers -
  • Social Media ROI’s Missing Ingredient

    … management software, your stock photo licenses, designer fees, and the rest. Let’s say that costs your organization an average of $4,000 per month. Under this scenario, your total social media costs are approximately $26,500 per month. For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … behavior that really matters, like website visits, lead generation, sales (especially in an e-comm environment), and even important loyalty/retention measures like lift in Net Promoter Score. 3. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. You should probably already know what’s going…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 13 readers -
  • 5 Ways to Use Metrics to Improve Your Social Media Marketing

    … are five ways metrics can improve your social media marketing. Find 5 ways to use metrics to improve your marketing. #1: Determine Which Stats Matter Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have…

    Debra Eckerling/ Social Media Examinerin Social- 27 readers -
  • The Real Truth About Social Media Metrics

    THE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

    Jay Baer/ Convince and Convertin Social- 20 readers -
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