Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 23 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 12 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 12 readers -
  • Social Media ROI’s Missing Ingredient

    … (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have…

    Jay Baer/ Convince and Convertin Social Paid Search- 17 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … recently participated in a Webinar with Expion, a terrific social media management platform for big companies (and a sponsor of this blog). In that session, Expion’s CIO Albert Chou talked a lot about cross-channel social media metrics, and how to evaluate social platforms against one another consistently and coherently. In fact, I very much recommend…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 15 readers -
  • 5 Ways to Use Metrics to Improve Your Social Media Marketing

    … are five ways metrics can improve your social media marketing. Find 5 ways to use metrics to improve your marketing. #1: Determine Which Stats Matter Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have…

    Debra Eckerling/ Social Media Examinerin Social- 40 readers -
  • The Real Truth About Social Media Metrics

    THE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

    Jay Baer/ Convince and Convertin Social- 20 readers -
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