Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 19 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … as it’s flying through the air. Measuring a campaign as it unfolds allows you to adjust that campaign mid-flight. We have the ability to determine well ahead of time if a campaign is going to miss its mark, and make adjustments to put it back on target. Using Real-time Social ROI to Course Correct Here’s an example of Social ROI in action. Mia’s…

    Relevancein Social- 9 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 10 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your…

    Social Media Examinerin Social- 21 readers -
  • Social Media ROI’s Missing Ingredient

    … (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … behavior that really matters, like website visits, lead generation, sales (especially in an e-comm environment), and even important loyalty/retention measures like lift in Net Promoter Score. 3. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. You should probably already know what’s going…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 14 readers -
  • The Real Truth About Social Media Metrics

    THE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

    Jay Baer/ Convince and Convertin Social- 20 readers -