Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 25 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … Pizzeria is having a social promotion for a big football game. The plan is to give a different discount offer for each quarter of the game: First quarter – Free delivery Second quarter – Buy one pizza, get one free Third quarter – Free wings Fourth quarter – Free dessert pizza Each of these offers is tied to a coupon code that people will use when…

    Relevancein Social- 18 readers -
  • How to Measure Social Media Success

    … using third-party resources. With the dimensions in mind, social media performance is often a leading indicator of the success of your engagement strategy. The return on investment will increase over time as you continue to grow your reach and authority, so your goals will need continuously adjusted. This infographic does a great job of providing…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … use offer meaningful information for your social strategy. What do you think? Do you track any of these metrics? Which metrics are most important to your social media marketing? Please share your thoughts in the comments below. Tips for tracking your social media marketing activities. Tags: industry influencer, keyword reach, social media marketing, social media metrics, social media statistics, vince chiofolo, website traffic source …

    Social Media Examinerin Social- 25 readers -
  • Social Media ROI’s Missing Ingredient

    (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

    Jay Baer/ Convince and Convert- 20 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 23 readers -
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