Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … Measuring the effectiveness of social media still remains a challenge for social media managers the world over. While measurement is a part of the job, it can still be daunting to hear this question from the powers that be: “What’s our return on investment?” Determining ROI can be challenging, but it’s not impossible. It can be as simple…

    Sonja Hegman Andras/ AllFacebookin Social- 14 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 7 readers -
  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 8 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … use offer meaningful information for your social strategy. What do you think? Do you track any of these metrics? Which metrics are most important to your social media marketing? Please share your thoughts in the comments below. Tips for tracking your social media marketing activities. Tags: industry influencer, keyword reach, social media marketing, social media metrics, social media statistics, vince chiofolo, website traffic source …

    Social Media Examinerin Social- 19 readers -
  • Social Media ROI’s Missing Ingredient

    … Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI) So when someone asks you about the ROI of social media, don’t give them a vague and squishy response about relationships and engagement. Tell them you have to first figure out the investment before you can…

    Jay Baer/ Convince and Convertin Social Paid Search- 11 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … a percentage of overall time spent in social to each channel. You may need to track your time to figure this out accurately, but you’ll want something like this: Facebook = 27%, Twitter = 18%, Pinterest = 10%, Youtube = 10%, Instagram = 15%, Linkedin = 20%. Now you know your approximate costs per month, per channel. You can then determine how well…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 9 readers -
  • The Real Truth About Social Media Metrics

    THE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

    Jay Baer/ Convince and Convertin Social- 20 readers -
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