Social Media Metrics

  • Which Social Metrics Deserve Your Attention the Most?

    … as examining what you might be overlooking in your metrics. Cory Edwards, head of Adobe’s Social Business Center of Excellence, talked about this with SocialTimes One set of metrics that is frequently overlooked is the website behavior of people coming through social media channels. Segmenting your web traffic based on referrals from social media…

    Sonja Hegman Andras/ AllFacebookin Social- 24 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … Pizzeria is having a social promotion for a big football game. The plan is to give a different discount offer for each quarter of the game: First quarter – Free delivery Second quarter – Buy one pizza, get one free Third quarter – Free wings Fourth quarter – Free dessert pizza Each of these offers is tied to a coupon code that people will use when…

    Relevancein Social- 15 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • 7 Ways to Track Your Social Media Marketing Activities

    … Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your…

    Social Media Examinerin Social- 23 readers -
  • Social Media ROI’s Missing Ingredient

    … calculate the return. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Nick Cicero. Nick actually used to work at Expion. He was formerly the co-host of my Social Pros podcast, and recently started his own branded content agency. He’s also a noted jazz trumpeter, so he has that going for him. A great guy, really smart, very…

    Jay Baer/ Convince and Convertin Social Paid Search- 20 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 22 readers -
  • 5 Ways to Use Metrics to Improve Your Social Media Marketing

    … are five ways metrics can improve your social media marketing. Find 5 ways to use metrics to improve your marketing. #1: Determine Which Stats Matter Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have…

    Debra Eckerling/ Social Media Examinerin Social- 43 readers -
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