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… Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful. So you have to try a little harder…
A new study has identified ten distinct reasons why millennial social media users follower brands on Facebook, Twitter and Pinterest. And the top reason varies from platform to platform. Research by the University of Massachusetts Dartmouth Center found that 84 percent of Facebook users follow brands simply to show their support.