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Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.
… image from Bigstock.com Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers…
… Maybe when we’re looking into issues in social media, when we’re doing social listening, maybe we’re missing the most important factors. Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for AppFolio, a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate…