Social Media Operations

  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 16 readers -
  • Are Social Media Jobs About to Disappear

    … Amber Naslund and I predicted that we would eventually get to a point in business where social media would be fully incorporated into the fabric and culture of organizations, and social would be a skill rather than a job. We wrote that in 2010, but in many ways that book feels more current than ever. (speaking of which, I have some extra copies…

    Jay Baer/ Convince and Convertin Social- 6 readers -