Social Media Operations

  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 24 readers -
  • Are Social Media Jobs About to Disappear

    … be. Is social media earned media, like public relations/communications? Often, yes. Is social media a tool for sales? Increasingly it is, especially with social enablement/training programs taking root. (nice piece by Brian Solis on the state of the union on that here) Is social media employee recruitment? Indirectly, yes. And in some companies…

    Jay Baer/ Convince and Convertin Social- 8 readers -
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