Social Media Optimization

'Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Posts about Social Media Optimization
  • Top 25 Inbound Articles – Week of 5/6/16

    … regularly, sharing relevant links, and offering readers an easy way to subscribe to your content can help improve your business’s visibility online. Social Media Optimization: Sheena Mathieson‘s latest post highlights how Google+ can impact your business. Take a look at recent Twitter trends, and changes to the platform, in this post from…

    UpCity Daily Tipsin EMail- 8 readers -
  • Top 25 Inbound Articles – Week of 4/29/16

    … Sarto. Learn more about optimizing your website’s content for SEO using meta descriptions, keywords, headlines, and title tags from Marie Thomas’ blog. Follow Alex Sizer as he highlights how a better understanding of analytics, social media metrics, and email data can help you enhance your content marketing efforts. Conversion Optimization…

    UpCity Daily Tipsin SEO- 8 readers -
  • Top 25 Inbound Articles – Week of 4/22/16

    … This week’s roundup includes tips to help you devise a strong Email Marketing strategy, increase Local Search traffic to your website, and leverage Social Media for your brand. We’ll also be exploring how to optimize your website’s Conversion Rate, create a Mobile Friendly site, and much more! Content Marketing: Follow Robert Kramer as he…

    UpCity Daily Tipsin Mobile EMail Content- 10 readers -
  • Top 25 Inbound Articles – Week of 4/8/16

    … or redesigning your website with SEO in mind. Keyword research is a core component of SEO. Jocelyn Calderon-Arroyo’s latest post offers tips to help you choose the right keywords and boost your overall SEO efforts. Social Media Optimization: This post from Dara Fontein stresses the importance of social media marketing, highlights the usefulness…

    UpCity Daily Tipsin Mobile EMail Content- 12 readers -
  • Top 25 Inbound Articles – Week of 4/1/16

    … setting the right conversion optimization goals and the importance of UX in lead generation. Olya Bogoyevich‘s latest post discusses how changes to a page’s layout (including colors and calls-to-action) can help enhance your UX and conversion rate. Marco Sacca explores methods by which social media tools (like platform-targeted offers) can…

    UpCity Daily Tipsin EMail Content- 9 readers -
  • How to Write for Your Ideal Customer and Audience

    … How to increase ROI of all content created by writing for your ideal audience How to research and know your customer using social media Importance of being human and authentic when creating content marketing Why you must write for humans versus only the search engine Importance of selecting 3 specific problems your customer has and creating…

    Pam Marketing Nutin Social SEO Content Facebook How To's- 27 readers -
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