Social Media Optimization

'Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Posts about Social Media Optimization
    • Is Your Content Top of Feed Worthy?

      Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.

      Pam Moore/ Pam Marketing Nutin Social Content- 17 readers -
  • Top 25 Inbound Articles – Week of 02/24/17

    … This week’s roundup includes tips to analyze your Social Media Marketing performance, ensure that your website is Mobile friendly, and grow your Email list using webinars. Learn how to mitigate the negative impact on Organic search rankings when the domain is changed, and select the right images for your blog. We’ve covered all of this news…

    UpCity Daily Tipsin SEO EMail Content- 28 readers -
  • Top 25 Inbound Articles – Week of 02/17/17

    … Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to repurpose your content on Instagram and YouTube, rank high in Local Search, and create an Email marketing strategy…

    UpCity Daily Tipsin Social SEO EMail Content- 19 readers -
  • Top 25 Inbound Articles – Week of 02/10/17

    … This week’s roundup includes tips to generate leads using LinkedIn Groups, rank high in Local Search, and improve your Email Open Rate. Learn how to grow your email list using Social Media, and benefit from the synergy of Content Marketing and PR. We’ve covered all of this news and, much more, below! Content Marketing: Sujan Patel’s blog…

    UpCity Daily Tipsin SEO EMail Content- 18 readers -
  • Top 25 Inbound Articles – Week of 01/27/17

    … Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create your first landing page and optimize it for Conversions, improve your Mobile SEO rankings, and the ROI…

    UpCity Daily Tipsin EMail Content- 18 readers -
  • Top 25 Inbound Articles – Week of 5/6/16

    … regularly, sharing relevant links, and offering readers an easy way to subscribe to your content can help improve your business’s visibility online. Social Media Optimization: Sheena Mathieson‘s latest post highlights how Google+ can impact your business. Take a look at recent Twitter trends, and changes to the platform, in this post from…

    UpCity Daily Tipsin EMail- 23 readers -
  • Top 25 Inbound Articles – Week of 4/29/16

    … This week’s roundup includes tips to help you make your Email Marketing campaigns more effective, rank better on Local Search, and increase your site’s traffic with Facebook. We’ll also be exploring how to improve your website’s Conversion Rate, convince your clients to invest in Mobile Optimization, and much more! Content Marketing: Mike…

    UpCity Daily Tipsin SEO- 12 readers -
  • Top 25 Inbound Articles – Week of 4/22/16

    … This week’s roundup includes tips to help you devise a strong Email Marketing strategy, increase Local Search traffic to your website, and leverage Social Media for your brand. We’ll also be exploring how to optimize your website’s Conversion Rate, create a Mobile Friendly site, and much more! Content Marketing: Follow Robert Kramer as he…

    UpCity Daily Tipsin Mobile EMail Content- 20 readers -
  • Top 25 Inbound Articles – Week of 4/8/16

    … or redesigning your website with SEO in mind. Keyword research is a core component of SEO. Jocelyn Calderon-Arroyo’s latest post offers tips to help you choose the right keywords and boost your overall SEO efforts. Social Media Optimization: This post from Dara Fontein stresses the importance of social media marketing, highlights the usefulness…

    UpCity Daily Tipsin Mobile EMail Content- 18 readers -
  • Top 25 Inbound Articles – Week of 4/1/16

    … This week’s roundup includes tips to help you drive more leads with Content Marketing, build an Email Dashboard for your organization, and generate traffic using Instagram. We’ll also be covering ways to rank better in Local Search, improve your website’s Conversion Rate using Social Media, and much more! Content Marketing: Learn how…

    UpCity Daily Tipsin EMail Content- 15 readers -
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