Social Media Optimization (Smo)

  • Pinterest pins down market for CPG ads

    … times as likely to reach customers on Pinterest. Close to 40 percent of Pinterest users earn over $100,000 a year, which translates to their spending habits. Pinterest holds the highest average order value of any social media platforms at $50. That means that ROI is highest with a platform that yields the highest results. CPG brands cannot ignore…

    ZOG Digital Blog- 12 readers -
  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 23 readers -
  • Learn Report: The 2016 Digital Marketing Budget and Trend Guide

    … budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary…

    ZOG Digital Blog- 17 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … about the product before they buy. They look for reviews from consumers who have purchased the product already. If your goal is to find new customers, consider using brand influencers to promote positive awareness of your product and to reach untapped audiences via search, social media or word-of-mouth. What makes brand ambassadors unique…

    ZOG Digital Blog- 17 readers -
  • Facebook Reactions: What Marketers Need To Know

    … on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different users depending on tone, call-to-action or image choices. We’re monitoring how brands with varied demographics are able…

    ZOG Digital Blogin Social- 14 readers -
  • Product Placement in the Age Of YouTube Celebrities

    … ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. I­t has over a billion users who generate billions of views and watch hundreds of millions…

    ZOG Digital Blogin Social- 20 readers -
  • The Best Way to Embed Tweets in 2016

    … Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s…

    ZOG Digital Blogin Social Twitter- 11 readers -
  • Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities

    … Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. The post Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities appeared first on ZOG Digital Blog…

    ZOG Digital Blogin SEO- 6 readers -
  • Enhance Home Selling With Content-Focused Consumer Journey

    … to reaching millennials, they expect relevant information to be ready for them on their favorite digital channels. They share that information publicly – social media posts describing where they want to move next, what stage of life they are at, and when they are ready to convert from an apartment to a home. When realtors listen to these…

    ZOG Digital Blogin Social SEO Content- 16 readers -
  • The Secret To Social Media Success For Beauty Brands

    … Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how…

    ZOG Digital Blogin Social- 18 readers -
  • Exploit Airbnb’s Growth Hacks For Tourism

    … media like Pinterest, Instagram, and Facebook inspires travel fever, and subsequently generates purchases. Because 92 percent of consumers trust social media above all forms of advertising, Airbnb knows the best way to do that is through social media content that stands out. Other travel brands should take note before they’re left in the dust…

    ZOG Digital Blogin Social- 14 readers -
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