Social Media Optimization (Smo)

  • Pinterest pins down market for CPG ads

    … to CPG brands. According to emarketer, CPG brands ranked fifth in digital ad spending share in the US in 2015, following retail, automotive, financial services and telecom. Google’s top ten for ad spend doesn’t even include CPG brands, so when consumers go to search for household items and clothing, Pinterest has the potential to be their first…

    ZOG Digital Blog- 10 readers -
  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 21 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … needs, Pinterest is perfect for brands interested in creating experiences focused on sharing stories audiences want to see. Though it may initially seem like a strictly visual medium, what makes Pinterest special is its search capabilities. SEO tactics translate well to Pinterest’s keyword-specific platform. More and more we are seeing Pinterest…

    ZOG Digital Blog- 15 readers -
  • Facebook Reactions: What Marketers Need To Know

    … Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button…

    ZOG Digital Blogin Social- 14 readers -
  • Product Placement in the Age Of YouTube Celebrities

    … ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. I­t has over a billion users who generate billions of views and watch hundreds of millions…

    ZOG Digital Blogin Social- 16 readers -
  • The Best Way to Embed Tweets in 2016

    … Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s…

    ZOG Digital Blogin Social Twitter- 10 readers -
  • Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities

    … Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. The post Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities appeared first on ZOG Digital Blog…

    ZOG Digital Blogin SEO- 5 readers -
  • Enhance Home Selling With Content-Focused Consumer Journey

    … into a new home investment. First-Time Buyers Are Biding Their Time It’s no secret that the role of age, gender, interests and location are valuable insights in the real estate market. It’s important to place ads where the audience is – all of this demographic information is readily available to better target the ads on search engines and social media…

    ZOG Digital Blogin Social SEO Content- 14 readers -
  • The Secret To Social Media Success For Beauty Brands

    … Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how…

    ZOG Digital Blogin Social- 14 readers -
  • Exploit Airbnb’s Growth Hacks For Tourism

    … media like Pinterest, Instagram, and Facebook inspires travel fever, and subsequently generates purchases. Because 92 percent of consumers trust social media above all forms of advertising, Airbnb knows the best way to do that is through social media content that stands out. Other travel brands should take note before they’re left in the dust…

    ZOG Digital Blogin Social- 11 readers -
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