Social Media Optimization (Smo)

  • Pinterest pins down market for CPG ads

    … and Instagram came in second, both at 12 percent each for shopping usage. Pinterest’s main usage, at 60 percent, was reported as viewing photos. In 2014 Pinterest introduced Promoted Pins which are ads in the form of pins. Pinterest Promoted Pins look and feel like regular pins but with a promoted label at the bottom of each. Users interact with them…

    ZOG Digital Blog- 12 readers -
  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 22 readers -
  • Learn Report: The 2016 Digital Marketing Budget and Trend Guide

    … budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary…

    ZOG Digital Blog- 16 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 16 readers -
  • Facebook Reactions: What Marketers Need To Know

    … Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button…

    ZOG Digital Blogin Social- 14 readers -
  • Product Placement in the Age Of YouTube Celebrities

    … ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. I­t has over a billion users who generate billions of views and watch hundreds of millions…

    ZOG Digital Blogin Social- 16 readers -
  • The Best Way to Embed Tweets in 2016

    … Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s…

    ZOG Digital Blogin Social Twitter- 11 readers -
  • Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities

    … Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. The post Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin SEO- 5 readers -
  • Enhance Home Selling With Content-Focused Consumer Journey

    … As 2016 inches closer, it’s clear that finding the right homebuyers is becoming more challenging for homebuilders. According a joint study from The National Association of Realtors and Google, nine in ten homebuyers rely on the Internet as their primary research source, and 52 percent turn to the Internet to take their first step. When it comes…

    ZOG Digital Blogin Social SEO Content- 16 readers -
  • The Secret To Social Media Success For Beauty Brands

    … Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how…

    ZOG Digital Blogin Social- 16 readers -
  • Exploit Airbnb’s Growth Hacks For Tourism

    … media like Pinterest, Instagram, and Facebook inspires travel fever, and subsequently generates purchases. Because 92 percent of consumers trust social media above all forms of advertising, Airbnb knows the best way to do that is through social media content that stands out. Other travel brands should take note before they’re left in the dust…

    ZOG Digital Blogin Social- 11 readers -
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