Social Media Optimization (Smo)

  • Pinterest pins down market for CPG ads

    … Visual search engine Pinterest holds its strengths in its visual layout and natural link to retailers. It works as an online hub for images collected from the rest of the internet: images of recipes they want to try, places they want to go or ways they’d like to decorate their homes. Recipes, consumer packaged goods and decoration inspiration…

    ZOG Digital Blog- 7 readers -
  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 14 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 13 readers -
  • Facebook Reactions: What Marketers Need To Know

    … on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different users depending on tone, call-to-action or image choices. We’re monitoring how brands with varied demographics are able…

    ZOG Digital Blogin Social- 10 readers -
  • Product Placement in the Age Of YouTube Celebrities

    … ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. I­t has over a billion users who generate billions of views and watch hundreds of millions…

    ZOG Digital Blogin Social- 12 readers -
  • The Best Way to Embed Tweets in 2016

    … Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s…

    ZOG Digital Blogin Social Twitter- 8 readers -
  • Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities

    … Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. The post Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities appeared first on ZOG Digital Blog…

    ZOG Digital Blogin SEO- 5 readers -
  • Enhance Home Selling With Content-Focused Consumer Journey

    … to reaching millennials, they expect relevant information to be ready for them on their favorite digital channels. They share that information publicly – social media posts describing where they want to move next, what stage of life they are at, and when they are ready to convert from an apartment to a home. When realtors listen to these…

    ZOG Digital Blogin Social SEO Content- 11 readers -
  • The Secret To Social Media Success For Beauty Brands

    … Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how…

    ZOG Digital Blogin Social- 13 readers -
  • Exploit Airbnb’s Growth Hacks For Tourism

    … the quality of their digital storefront and social presence if they want users to see the value they provide. Visibility is key. Social media marketing is the starting point to community management and customer service from discovery, action and their trip back home, but a major quality boost is necessary to keep up with Airbnb. The post Exploit Airbnb’s Growth Hacks For Tourism appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Social- 10 readers -
Get the top posts daily into your mailbox!
See more
Advertising Affiliate Marketing Audience Demographics Brand Advocates Choosing Facebook Images Cinco De Mayo Marketing Consumer Packaged Goods Content Content Marketing Content Marketing Strategy Content Strategy Cpg Data & Analytics Design Design & Development Digital Marketing Discovery Marketing Ecommerce Events Facebook Facebook Algorithm Facebook Messenger Facebook News Feed Updates Facebook Prioritized Stories Facebook Product Ads Facebook Reactions Facebook Update Facebook Video Advertising Facebook Webinar Food Google Heather Smith Holiday Marketing How To Facebook Ads Insagram Paid Advertising Instagram Instagram Advertising Instagram Marekting Instagram Marketing Instagram Shop Now Internet Retailer Jeff Bullas Jetblue Social Media Keyword Forecasting Keyword Revenue Forecasting Tool Linkedin Local Seo Mobile Mobile Marketing Multi Location Businesses Optimizing Social Media Paid Ads Paid Advertising Paid Social Advertising Pay To Play Pinterest Pinterest Advertising Pinterest Marketing Pinterest Marketing Strategy Pinterest Seo Real Time Marketing Sara Flick Search Engine Search Engine Land Search Engine Optimization Search Engine Optimization (Seo) Seo Social Advertising Optimization Social Media Social Media Best Practices Social Media Budgets Social Media Content Strategy Social Media Marketing Social Media Marketing Strategy Social Media Strategy Social Paid Ads Social Paid Advertising Social Paid Media Social Roi Social Seo Top Social Media Brands Travel Digital Marketing Trending Topics Tweets Google Search Tweets In Google Twitter Twitter Advertising Twitter Advertising Strategy Twitter Audience Insights Twitter Event Marketing Twitter Google Twitter Paid Advertising Strategy Twitter Search Optimization Twitter Seo Twitter Targeting Twitter Updates Video Advertising Video Marketing Youtube Marketing Zog