Social Media Optimization (Smo)

  • Pinterest pins down market for CPG ads

    … tend to be the most popular and successful pins, providing retailers a natural link to advertising. With 100 million monthly users, it’s clear Pinterest found a very interested audience. According to Mary Meeker’s report on internet trends for 2016, 55 percent of users use Pinterest to find or shop for products. In the same category, Facebook…

    ZOG Digital Blog- 12 readers -
  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 24 readers -
  • Learn Report: The 2016 Digital Marketing Budget and Trend Guide

    … budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary…

    ZOG Digital Blog- 18 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … about the product before they buy. They look for reviews from consumers who have purchased the product already. If your goal is to find new customers, consider using brand influencers to promote positive awareness of your product and to reach untapped audiences via search, social media or word-of-mouth. What makes brand ambassadors unique…

    ZOG Digital Blog- 18 readers -
  • Facebook Reactions: What Marketers Need To Know

    … on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different users depending on tone, call-to-action or image choices. We’re monitoring how brands with varied demographics are able…

    ZOG Digital Blogin Social- 14 readers -
  • Product Placement in the Age Of YouTube Celebrities

    … ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. I­t has over a billion users who generate billions of views and watch hundreds of millions…

    ZOG Digital Blogin Social- 20 readers -
  • The Best Way to Embed Tweets in 2016

    … Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s…

    ZOG Digital Blogin Social Twitter- 11 readers -
  • Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities

    … Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment. The post Search Engine Land: Decoding Keywords To Forecast Marketing Opportunities appeared first on ZOG Digital Blog…

    ZOG Digital Blogin SEO- 6 readers -
  • Enhance Home Selling With Content-Focused Consumer Journey

    … into a new home investment. First-Time Buyers Are Biding Their Time It’s no secret that the role of age, gender, interests and location are valuable insights in the real estate market. It’s important to place ads where the audience is – all of this demographic information is readily available to better target the ads on search engines and social media…

    ZOG Digital Blogin Social SEO Content- 16 readers -
  • The Secret To Social Media Success For Beauty Brands

    … consistency to each board. Tailwind, a tool to measure Pinterest data, states that one of the best-kept secrets to improve beauty brands on Pinterest is to tone down the product shots and include photos of real people and to include how-to and tip gifs on boards like Maybelline does. The Right Blend for Instagram The frequency with beauty brands post…

    ZOG Digital Blogin Social- 20 readers -
  • Exploit Airbnb’s Growth Hacks For Tourism

    … adventure. This means that travelers should be encouraged and inspired to write five-star reviews, share their photos on social media, and join the ongoing conversation travel brands create. A comprehensive social marketing strategy targeted around the interests and pain points of target markets can create engagement that fuels action, whether those…

    ZOG Digital Blogin Social- 15 readers -
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