Social Media Optimization (Smo)

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  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 24 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 19 readers -
  • Learn Report: The 2016 Digital Marketing Budget and Trend Guide

    … budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary…

    ZOG Digital Blog- 18 readers -
  • Facebook Reactions: What Marketers Need To Know

    … Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button…

    ZOG Digital Blogin Social- 16 readers -
  • Cable TV Alternatives: Why Consumers Are Switching To A La Carte Content

    … In 2015 mobile usage surpassed desktop and all other devices, signifying the obligation for brands to adapt to changing user needs and expectations. Relative to streaming media, 42 percent of cord-cutters ditched their home broadband service and now exclusively access media content through mobile streaming. Sling TV understands these user…

    ZOG Digital Blogin Content- 15 readers -
  • Pinterest pins down market for CPG ads

    … and Instagram came in second, both at 12 percent each for shopping usage. Pinterest’s main usage, at 60 percent, was reported as viewing photos. In 2014 Pinterest introduced Promoted Pins which are ads in the form of pins. Pinterest Promoted Pins look and feel like regular pins but with a promoted label at the bottom of each. Users interact with them…

    ZOG Digital Blog- 14 readers -
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