Social Media Optimization (Smo)

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  • Advanced Social Targeting Extends Reach Of Digital Video Advertising

    … Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Earlier this week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting…

    ZOG Digital Blog- 24 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 19 readers -
  • Learn Report: The 2016 Digital Marketing Budget and Trend Guide

    … budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary…

    ZOG Digital Blog- 18 readers -
  • Facebook Reactions: What Marketers Need To Know

    … on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different users depending on tone, call-to-action or image choices. We’re monitoring how brands with varied demographics are able…

    ZOG Digital Blogin Social- 16 readers -
  • Cable TV Alternatives: Why Consumers Are Switching To A La Carte Content

    … strategies that heavily rely on digital content and user interactions to drive cost-effective conversions in a new market space. Sling TV does an excellent job constructing an online consumer base through digital outlets. Their cross-channel campaign leverages on-page web content, paid advertising, an active social media presence, and mentions…

    ZOG Digital Blogin Content- 15 readers -
  • Pinterest pins down market for CPG ads

    … times as likely to reach customers on Pinterest. Close to 40 percent of Pinterest users earn over $100,000 a year, which translates to their spending habits. Pinterest holds the highest average order value of any social media platforms at $50. That means that ROI is highest with a platform that yields the highest results. CPG brands cannot ignore…

    ZOG Digital Blog- 14 readers -