Social Media Persona

  • Do Your Social Media Relationships Get Consummated?

    … on social media. To this end, create a marketing persona and a social media persona. 60% of social media participants connect with different types of people, brands and media based on the platform according to research by 140 Proof and IPG Media Lab. Get out and mingle. Attend social media events, both online and in real life. Don’t think…

    Heidi Cohen/ Heidi Cohenin Social- 28 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 33 readers -