Social Media Personalization

  • Personalization is not Automated

    … Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can…

    Douglas Karr/ Marketing Technology Blogin Social- 10 readers -
  • How to Cultivate Loyal Customers With Social Media

    … your fans. Companies can also send fans a surprise on special occasions, such as after their first purchase, the one-year anniversary of their first purchase, their birthday or on seasonal holidays. Surprises are a great way to build word-of-mouth marketing. They also encourage brand advocacy, because fans who get a treat are likely to share…

    Social Media Examinerin Social How To's- 33 readers -