Social Media Personalization

  • Personalization is not Automated

    … Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can…

    Douglas Karr/ Marketing Technology Blogin Social- 8 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 26 readers -