Social Media Personalization

  • Personalization is not Automated

    … two different ways: Personalization that allows the user to define the experience, not the vendor. Personalization that allows vendors to add 1:1 messaging to the user that is sincerely written. Only 20% of CMOs leverage social networks to engage with customers. Ouch… that’s not very personal. Social media has finally provided a means…

    Douglas Karr/ Marketing Technology Blogin Social- 9 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 27 readers -
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