Social Media Reporting

  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is unique in that they partnered with Ditto and integrated an image recognition system to their toolset, offering brands the opportunity to monitor social mentions that may be visual without a textual mention! This advancement can be utilized several ways: Performance analysis of a sponsorship or partnership during a music, sports…

    Douglas Karr/ Marketing Technology Blogin Social- 34 readers -
  • Do Social Referrals Affect Organic Traffic?

    …) Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Here’s an example of what I mean. Say someone clicked on one of your Facebook Ads, they go to your site, they’re interested, but they want to learn more. So the next…

    Convince and Convertin Social Paid Search- 16 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … and reporting can be fixed: 1. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. There is no shortage of data points available….don’t select them all. Focus on a meaningful handful of illustrative metrics, and track them rigorously over time, to see trends as they develop. 2. Tie…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 15 readers -
  • 12 Steps to Social Media Marketing Success

    … The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 33 readers -
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