Social Media Reporting

  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is unique in that they partnered with Ditto and integrated an image recognition system to their toolset, offering brands the opportunity to monitor social mentions that may be visual without a textual mention! This advancement can be utilized several ways: Performance analysis of a sponsorship or partnership during a music, sports…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • Do Social Referrals Affect Organic Traffic?

    …) Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Here’s an example of what I mean. Say someone clicked on one of your Facebook Ads, they go to your site, they’re interested, but they want to learn more. So the next…

    Convince and Convertin Social Paid Search- 12 readers -
  • 5 Shifts to Fix Your Social Media Metrics

    … behavior that really matters, like website visits, lead generation, sales (especially in an e-comm environment), and even important loyalty/retention measures like lift in Net Promoter Score. 3. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. You should probably already know what’s going…

    Jay Baer/ Convince and Convertin Social Facebook Twitter YouTube- 13 readers -
  • 12 Steps to Social Media Marketing Success

    … speak to your audience. State your key performance indicators (KPIs). What do you want your social efforts to accomplish? What does success look like in quantifiable terms? Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 32 readers -
Get the top posts daily into your mailbox!