Social Media Research

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 16 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    …, keywords, and searches. Curation – 2.5 hours reading feeds, filtering, and sharing content. Community – 2.5 hours of audience outreach and acquisition. Campaigns – 2.5 hours to develop contests and manage promotional applications. Strategy – 2.5 hours of tactical planning and ideation. Analytics – 2.5 hours of reviewing social media reporting…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • New research: An exceptional path to social selling success

    … it. It fails 97 percent of the time and with social selling there is no need for that any more. Content as sales catalyst Strategic and consistent content is providing a competitive advantage for sales organizations. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products…

    {grow}- 17 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook…

    Social Media Examinerin Social- 20 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 22 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 12 readers -
  • 12 Social Media Marketing Trends for Small Business

    … research article brings attention to two important studies that may indicate social sales rising overall as well. Internet Retailer’s “2015 Social Media 500″ reviewed 500 leading merchants’ use of social media. In 2014 social commerce sales of just those 500 companies rose to $3.3 billion from $2.62 billion in 2013, an increase of 25%. Leading…

    Social Media Examinerin Social- 46 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    …! What do you think? Did you see these trends coming? What surprises you? Will you explore podcasting or how your company can use Facebook and other channel buy buttons? Leave your comments and questions below. Statista and Pew study images created with Placeit. Tags: complexe sale, facebook mobile, mobile marketing, social media research, social media roi, social media trend, social on mobile, social selling, suzanne delzio …

    Social Media Examinerin Social- 33 readers -
  • 2015 Social Media Marketing Industry Report

    … (or control-click on Mac) to save it to your hard drive. Alternatively, view in Scribd. What do you think about the findings in the Social Media Marketing Industry Report? Please share your comments in the box below. Tags: 2015 social media industry report, free report, michael stelzner, social media industry report, social media marketing, social media research, social media study …

    Michael Stelzner/ Social Media Examinerin Social- 49 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 19 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 18 readers -
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