Social Media Research

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 19 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … here is far more realistic than the notion that organizations can get value from the social channel by investing “15 minutes a day”. Mark Smiciklas, Intersection Consulting Hours of Effort Each Week for an Effective Social Media Plan Blogging – 7.5 hours to produce content that you can share via social media. Contingency – 5 hours to problem…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • New research: An exceptional path to social selling success

    … it. It fails 97 percent of the time and with social selling there is no need for that any more. Content as sales catalyst Strategic and consistent content is providing a competitive advantage for sales organizations. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products…

    {grow}- 19 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 30 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing despite a lack of concrete ROI? Have you discovered a way to measure Facebook ROI? Leave your comments and questions below. BrightLocal and WSJ screenshot images created with Placeit. Research on how small businesses struggle with Facebook ROI. Tags: facebook research, facebook roi tracking, roi, small business, social media research, social media roi, social media study, suzanne delzio …

    Social Media Examinerin Social- 25 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 14 readers -
  • 12 Social Media Marketing Trends for Small Business

    … research article brings attention to two important studies that may indicate social sales rising overall as well. Internet Retailer’s “2015 Social Media 500″ reviewed 500 leading merchants’ use of social media. In 2014 social commerce sales of just those 500 companies rose to $3.3 billion from $2.62 billion in 2013, an increase of 25%. Leading…

    Social Media Examinerin Social- 52 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    … Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. #1: Sales Through Social Media…

    Social Media Examinerin Social- 38 readers -
  • 2015 Social Media Marketing Industry Report

    … (or control-click on Mac) to save it to your hard drive. Alternatively, view in Scribd. What do you think about the findings in the Social Media Marketing Industry Report? Please share your comments in the box below. Tags: 2015 social media industry report, free report, michael stelzner, social media industry report, social media marketing, social media research, social media study …

    Michael Stelzner/ Social Media Examinerin Social- 67 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 22 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you’ll discover findings from studies to help you determine which metrics…

    Social Media Examinerin EMail- 22 readers -
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