Social Media Research

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 15 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • Facebook Retargeting Spend Increases: New Research

    … retargeting, not everyone knows how it works. Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site…

    Social Media Examinerin Social Facebook Retargeting- 27 readers -
  • New research: An exceptional path to social selling success

    … proof” articles from other media sites on the company blog. B2B buyers seem to appreciate high quality images. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business…

    {grow}- 17 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 20 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … returns, 17% received less than $100, and 57% received less than $1,000 for their energy and budget. One-third of that 41% (63 individuals) report outearning their social media marketing spend by more than $2,000. Social Media Examiner’s 2015 Social Media Marketing Industry Report findings echo those in the Manta study. When the team asked 3,720…

    Social Media Examinerin Social- 22 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 12 readers -
  • 12 Social Media Marketing Trends for Small Business

    … research article brings attention to two important studies that may indicate social sales rising overall as well. Internet Retailer’s “2015 Social Media 500″ reviewed 500 leading merchants’ use of social media. In 2014 social commerce sales of just those 500 companies rose to $3.3 billion from $2.62 billion in 2013, an increase of 25%. Leading…

    Social Media Examinerin Social- 45 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    … Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. #1: Sales Through Social Media…

    Social Media Examinerin Social- 33 readers -
  • 2015 Social Media Marketing Industry Report

    … Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting? In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities. This industry report also shows you which social tactics…

    Michael Stelzner/ Social Media Examinerin Social- 42 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 19 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … to use to evaluate your social media efforts. Research shows the metrics marketers value most. #1: Consider Shifts in Metric Choices In August 2014, Duke University’s Fuqua School of Business along with the American Marketing Association surveyed 408 chief marketing officers and 4,582 marketers total to gauge how metric choices and priorities…

    Social Media Examinerin EMail- 17 readers -
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