Social Media Research

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 12 readers -
  • 12 Tasks in Every Social Media Marketer’s Work Week

    … A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • New research: An exceptional path to social selling success

    … proof” articles from other media sites on the company blog. B2B buyers seem to appreciate high quality images. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business…

    {grow}- 14 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 15 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 18 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 9 readers -
  • 12 Social Media Marketing Trends for Small Business

    … Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining…

    Social Media Examinerin Social- 43 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    …! What do you think? Did you see these trends coming? What surprises you? Will you explore podcasting or how your company can use Facebook and other channel buy buttons? Leave your comments and questions below. Statista and Pew study images created with Placeit. Tags: complexe sale, facebook mobile, mobile marketing, social media research, social media roi, social media trend, social on mobile, social selling, suzanne delzio …

    Social Media Examinerin Social- 31 readers -
  • 2015 Social Media Marketing Industry Report

    … (or control-click on Mac) to save it to your hard drive. Alternatively, view in Scribd. What do you think about the findings in the Social Media Marketing Industry Report? Please share your comments in the box below. Tags: 2015 social media industry report, free report, michael stelzner, social media industry report, social media marketing, social media research, social media study …

    Michael Stelzner/ Social Media Examinerin Social- 35 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you’ll discover findings from studies to help you determine which metrics…

    Social Media Examinerin EMail- 14 readers -
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