Social Media Response

  • Starbucks, You Could Be Doing Social Better

    …: Response Time – As I was sitting in Starbucks, it would have been great to have gotten a response. Two hours later showed me they really don’t care. Empowerment – Did your social media person really ask me to email someone? Why weren’t you empowered to contact the store manager yourself? Alleviate – It’s not always possible for companies…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How a Lack of Social Response is Hurting Your Business

    … got a real problem on our hands. In it’s most recent Sprout Social Index, they’ve calculated that 40 percent of messages need a response. And not surprisingly, 40 percent of customers leave a brand because of poor customer service. And on the reverse side, brands that engage with customers via social media earn an average of 33 points higher…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
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