Social Media Response

  • Starbucks, You Could Be Doing Social Better

    …: Response Time – As I was sitting in Starbucks, it would have been great to have gotten a response. Two hours later showed me they really don’t care. Empowerment – Did your social media person really ask me to email someone? Why weren’t you empowered to contact the store manager yourself? Alleviate – It’s not always possible for companies…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How a Lack of Social Response is Hurting Your Business

    … We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
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