Social Media Response

  • Starbucks, You Could Be Doing Social Better

    … this issue to improve their social media standing across their customer base. The Incident This weekend, I made the trek back Florida to Indiana. It’s a trip that I take each quarter and I enjoy the quiet drive, the scenery, and the time to think about things. I’m a coffee fanatic (Starbucks may be startled if they see our annual budget for our small…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How a Lack of Social Response is Hurting Your Business

    … We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -