Social Media Response Time

  • How a Lack of Social Response is Hurting Your Business

    … We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -