Social Media Return On Investment

  • Marketers Still Can’t Measure Social Media ROI, Says Study

    … How do you measure social media return on investment (ROI)? It’s the age-old question. And according to one new survey, marketers still haven’t figured it out. While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 study by Webmarketing123…

    Shea Bennett/ AllTwitterin Social Paid Search- 10 readers -
  • How to Measure Your Social Media ROI Using Google Analytics

    … Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...] This post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle …

    Social Media Examiner- 5 readers -
  • 6 Steps to Measure Social Media ROI [INFOGRAPHIC]

    How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

    Shea Bennett/ AllTwitter- 5 readers -
  • How to Present Your Social Media ROI Report to the Boss

    … are invaluable when putting together your report). To find Instagram numbers, check out Iconosquare, formerly Statigram, Curalate (which also tracks Pinterest) or Nitrogram. Pinterest offers its own analytics or you can use a third-party tool like Tailwind. To track Twitter interactions like retweets, mentions and hashtags, take at look…

    Social Media Examinerin Social- 18 readers -
  • Social Media ROI Workshop for University Central Florida #UFC (slideshare)

    … I recently delivered a social media ROI workshop for the University of Central Florida Nicholson School of communication. The workshop covered the basics of developing a social media strategy, determining social media goals and objectives and how to measure return on investment. Below is the deck I used. You can also view it on slideshare here…

    Pam Marketing Nutin Social- 13 readers -