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…. Content Development – Content is the food that your audience and community are hungry to consume. Without a great content strategy, you’re not going to capture attention and shares on social media. Customer Response (Online Reputation Management/ORM) – Social monitoring to manage your online reputation as well as react and respond to crisis…
… Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies…
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth. There is no opt-out button associated with social media.