Social Media Roi

  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • Is Your Content Top of Feed Worthy?

    … Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • How Much Does Outsourcing Social Media Cost?

    … of those services was social media. Social media isn’t an automated process. Social media requires monitoring, support, growth, outreach, promotion, engagement, analysis, integration, possibly contests and even paid promotion. An effective social media strategy requires a constant effort and manpower to achieve momentum and superior results…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 43 readers -
  • How to Guarantee Your Social Media ROI is Zero

    …, the American Marketing Association and Deloitte. [caption id="attachment_32121" align="aligncenter" width="650"] Social Media Spend As Percentage of Marketing Budget - [Chart][/caption]Are you one of the marketers who can’t measure social media ROI? Is your c-suite blissfully happy with this? Don’t worry you’re in good company. 60% of marketers said…

    Heidi Cohen/ Heidi Cohenin Social How To's- 29 readers -
  • Top Social Media Analytics Providers

    … Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing. It is true that most social media websites don’t provide enough actionable data to build a comprehensive system for measuring a company’s R.O.I on their platforms. However, there…

    Growmapin Social- 25 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 18 readers -
  • 4 Tools to Improve Your Social Media Marketing

    … Does social media marketing contribute to your bottom line? Are you looking for tools to boost your ROI? As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively. In this article you’ll discover four tools to improve your social media marketing…

    Pratik Dholakiya/ Social Media Examinerin Social- 24 readers -
  • 5 Ways to Use Fan Content to Improve Your ROI

    … Do you want to increase the ROI for your social media campaigns? Have you considered fan content? Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time. In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media. Discover how…

    Social Media Examinerin Content- 30 readers -
  • Why it takes so long to achieve social media success

    … of the chart when everybody seems to be preoccupied with ROI. Perhaps marketers are beginning to finally acknowledge the important qualitative benefits of social media marketing. Social media success takes time Now let’s refer to the chart at the top of the post again. When we compare a soft benefit like awareness with a “hard” benefit like sales, we…

    {grow}in Social- 28 readers -
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